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448 results for 'term brand'

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Brand Extension. How Sub-Branding can be used to stretch a Brand effectively

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Hannover, language: English, abstract: The...

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$81.00

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Breakout Brands

The Obstacles. If you're trying to grow a brand, you know firsthand that it can be a complex challenge. Short-term goals are routinely prioritized over long-term, systemic growth. Despite your best...

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$72.00

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CEO Branding

CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful...

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$163.00

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Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management

Diploma Thesis from the year 2010 in the subject Sport - Sport Economics, Sport Management, grade: 1,3, University of Bath, language: English, abstract: The aim of this thesis is to transfer...

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$120.00

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Brand Equity

This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbian textile industry. The research study was carried out using the Customer Based Brand Equity...

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$63.00

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Branding and Sustainable Competitive Advantage

Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties...

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$418.00

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REALITY IN BRANDING

BELIEVING IS NOT THE SAME AS KNOWING: THE FUNDAMENTAL FACTS ABOUT THE LAWS OF EUROPEAN BRAND MANAGEMENT IN 50 ANSWERS REALITY IN BRANDING From breakfast cereals to smartphones, nothing is left...

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$48.00

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Brand Momentum

The #1 Growth Metric For Every BoardroomSimple. Powerful. Predictive.Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing...

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$41.00

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Brand Management Strategies

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies- Luxury...

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$247.00

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Balanced Brand

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and...

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$58.00

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Engaging Brands

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory...

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$75.00

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Branding the Nation

National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools,...

RRP: $85.95

$75.00

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Employer Branding Attributes

This study investigates the power of employer branding from different sectors in attracting young graduates from Pakistan. A survey questionnaire was used to obtain the data from young graduates of...

RRP: $64.08

$52.00

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Corporate Branding in Facebook Fan Pages

In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation...

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$62.00

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Global Brand Power

The branding bible for today's globalized worldThe very meaning of brands and branding has changed dramatically. First, companies no longer own brands?their customers do. Second, brands have a...

RRP: $35.25

$34.00

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Brand the Author (Not the Book)

★ If you want to write books and publish long-term, you need a written author brand to get your books in front of the right readers. This is the only author branding workbook that uses proven steps...

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$32.00

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Brands That Rock

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it,...

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$64.00

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Brand Primacy

How does a small startup exit to a private equity company in just four years? The same way its organic traffic grows from a few thousand views to more than 100,000 views a month. Brand Primacy.If you...

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$44.00

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Branding- How to determine your brand and channel your marketing efforts correctly

With limited advertising and marketing budgets and an over communicatedworld, finding a niche or a unique differentiator for a university has becomecrucial. This statement will be supported by the...

RRP: $94.75

$76.00

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Become the GO-TO BRAND

Barnaby Wynter has been developing his acclaimed Brand Bucket® marketing approach for over 20 years, helping his clients around the world to consistently turn potential customers into long-term...

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$51.00

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How to Manage and Measure Employer Branding

Years ago employer branding was assumed to be a short-lived trend of human resource management but over the recent years it has become anchored in organizational management as a long-term and...

RRP: $152.41

$123.00

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International Strategic Management of Brands and Online Firms

The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived...

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$200.00

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Corporate Cancel Culture and Brand Boycotts

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term "corporate...

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$123.00

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Brand Loyalty Influencing Consumer's Purchasing Behaviours

In today's competitive business environments, development of brand loyalty among customer is essential to attract customers' continuous purchasing intentions and behaviours for the company's products...

RRP: $64.08

$52.00

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The Brand Who Cried Wolf

PRAISE FOR THE BRAND WHO CRIED "WOLF" "Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money!" —Mark Victor...

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$58.00

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Riding for the Brand

Riding for the Brand is the autobiography of Lawrence H. "Larry" Lee. Larry began working for Western Airlines in 1943, at the age of 16, as a baggage handler in Salt Lake City, Utah. This experience...

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$25.00

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Advertising Fashion Brands to the UK Ethnic Market

This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whether branded ...

RRP: $78.69

$63.00

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The role of viral advertising in brand equity building

Bachelor Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: This paper presents the role of viral marketing in...

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$96.00

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Branding Your Job Search

Branding Your Job Search helps you realize the goals that you want to fulfill in your career and get the job that will take you there. The book presents basic help toward figuring out what goals you...

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$19.00

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Brand Strategies How to Connect Consumer's Experience And Marketing Process

By definition, a brand strategy is a long-term plan for developing a successful brand to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business. It is...

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$22.00

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Branding, Positioning and Segmentation at Volkswagen

Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Teesside (Teesside Business School), course: Strategic Marketing,...

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$69.00

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Latin America´s Potential in Nation Branding

In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nation image. Nation branding activities...

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$261.00

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America Branding in the Digital Age

They say an unhappy customer will let 3 people know in the physical world but on the internet 5000 will know.But you already knew this and you’re looking for the competitive edge to build a...

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$34.00

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Employer Branding for the Hospitality and Tourism Industry

Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer...

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$203.00

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How to Establish a Unique Brand in the Consulting Profession

As an experienced consultant, you'll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan...

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$126.00

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International Branding - An Internationalization Approach on the Marketing Level

Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Frankfurt am Main (Fachbereich 3: Wirtschaft...

RRP:

$72.00

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The Impact of Web 2.0 on Brand Management

Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 8 , Fontys University of Applied Sciences Venlo,...

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$81.00

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Measurement of Soccer Brands in Social Media

Studienarbeit aus dem Jahr 2013 im Fachbereich Gesundheit - Sport - Sportökonomie, Sportmanagement, Note: 1,7, Westfälische Wilhelms-Universität Münster (Marketingcenter), Veranstaltung: Roland...

RRP:

$70.00

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Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape

In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of...

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$667.00

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Effects of the co-branding strategy in the luxury industry on Chinese consumers

Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Tongji University, language: Mandarin, abstract: In the luxury industry, the...

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$89.00

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Gender, Branding, and the Modern Music Industry

Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and...

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$102.00

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Improvement of social media communication for fashion brand

Social media is not a new term, not a trend or a new wave of communication. When it comes to business, majority of new start-ups and newly launched brands from the very beginning are based on power...

RRP: $62.47

$50.00

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External Effects of Greenwashing on the Brand. Consequences for Consumers and the Market

Bachelor Thesis from the year 2023 in the subject Business economics - Business Ethics, Corporate Ethics, , language: English, abstract: The purpose of this bachelor's thesis is to investigate the...

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$83.00

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Credibility and perception of green branding in destinations. A case study of Switzerland

Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched...

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$135.00

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Strategic Retail Management and Brand Management

The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social...

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$74.00

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Social Media Marketing and Personal Branding Bible

If you want to learn how you AND your business can dominate Social Media then keep reading Do you want to get more leads than ever before? Do you want to learn proven strategies to build HUGE...

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$26.00

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BRAND NEW STORY OF CREATION

Brand New Story of Creation is the journey of an independent scholar, trained as a Jesuit and seasoned by top-tier executive business challenges. He takes on the avocation of answering the question:...

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$43.00

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Your Book on Your Terms

A book is the new business card.Looking for a book on how to scale your business? Becoming a published author is the way business owners and industry experts have been growing their brand, their...

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$39.00

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