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    How Brands Become Icons

    Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers...
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    $65.00

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  • Chanel
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    Chanel

    Chanel's combination of tradition, originality and style has always made it the most seductive of brands. Here the House of Chanel opens its private archives, revealing a galaxy of brilliant designs...
    RRP: $65.99
    $64.00

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  • Commitment-Led Marketing
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    Commitment-Led Marketing

    Keeping and gaining market share is what most business strive for in the race to make brands profitable. In a hugely competitive world, customer loyalty has become a key area for concern. What would...
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  • Invisible Monsters
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    Invisible Monsters

    'Maybe our generation has found its Don DeLillo' Bret Easton Ellis By the author of Fight ClubShe's a catwalk model who has everything- a boyfriend, a career, a loyal best friend. But when a sudden...
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    $24.00

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  • Spirit of VW: 50 Reasons Why We Love Them
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    Spirit of VW: 50 Reasons Why We Love Them

    A fascinating exploration of VW, one of the most revered and enduring international car brands, with dynamic photography and insightful text that explains why we love them and why you should want to...
    $30.00

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  • Spirit of Saab: 50 Reasons Why We Love Them
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    Spirit of Saab: 50 Reasons Why We Love Them

    50 evocative photographs of classic Saab models paired with lively text that shows beyond all doubt why you should want to own one. Saab is a byword for style, performance quality and safety - the...
    $25.00

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  • Marketing Metrics
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    Marketing Metrics

    Marketing Metrics will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply todays best...
    $99.13

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    Fabulosity

    Fabulosity (n): 1: a state of everything that is fabulous 2: a quality ascribed to that which expresses glamour, style, charisma, power, and heartKimora Lee Simmons knows what it means to have...
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    $32.68

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  • The Official Raspberry Pi Handbook 2024
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    The Official Raspberry Pi Handbook 2024

    The Official Raspberry Pi Handbook 2024 is packed with all the information beginners need to use their new Raspberry Pi computer. Inside, you'll also find the best projects from the past year for...
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    $39.00

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  • Star Ware Star Ware
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    Star Ware

    Praise for Star Ware"Star Ware is still a tour de force that any experienced amateur will find invaluable, and which hardware-minded beginners will thoroughly enjoy."- Robert Burnham, Sky & Telescope...
    RRP: $35.19
    $33.96

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