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3083 results for 'market theori'

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Marketing Theory

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to...

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$169.00

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The SAGE Handbook of Marketing Theory

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give...

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$116.00

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Controversy in Marketing Theory

This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism...

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$564.00

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The Theory of the Marketing Firm

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation,...

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$294.00

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Financial Markets Theory

This work, now in a thoroughly revised second edition, presents the economic foundations of financial markets theory from a mathematically rigorous standpoint and offers a self-contained critical...

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$151.00

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Four Central Theories of the Market Economy

This highly original work offers an intellectual history of four central theories underlying the market economic system, focusing on their conception, evolution, and applications. Four Central...

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$111.00

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Applicability of Commodity Classification Theory to Internet Retail Marketing

In general, commodity classification theory has served as the basis for consumer marketing theory for more than 80 years. This dissertation project examines the development of the theory and tests...

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$76.00

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a...

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$248.00

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Dictionary of Marketing: Concepts Laws Theories and Effects

This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and...

RRP: $137.95

$105.00

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McWhirter Theory of Stock Market Forecasting

Included in McWhirter Theory of Stock Market Forecasting are the author's proven theories and numerous, fully-explained and detailed examples for using astrology to:Forecast Business Cycles and Stock...

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$39.00

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International Marketing. Theory of capturing Japans market

Project Report from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Southern Illinois University Carbondale (College of Business), course:...

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$81.00

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Market Microstructure Theory

Written by one of the leading authorities in market microstructure research, this book provides a comprehensive guide to the theoretical work in this important area of finance.

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$74.00

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Critical race theory and inequality in the labour market

Critical race theory and inequality in the labour market presents racial stratification as the underlying system that accounts for the differential in outcomes in the labour market. It employs...

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$233.00

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Decolonizing Marketing Theory and Practice

This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a...

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$347.00

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The Theory of Capital Structure - How theory meets practice in the German market.

The theory of capital structure is one of the most exciting and complex topics in corporate finance. After many years of debate it is still extremely difficult to provide a conclusive answer to the...

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$49.00

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Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory...

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$270.00

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A Market Process Theory of the Firm

Neoclassical economics has been criticized from various angles by orthodox schools. The same can be said about its particular branch: the theory of the firm.This book demonstrates how a successful...

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$392.00

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Marketing (RLE Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates...

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$121.00

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Die Anwendung der PSI Theorie im Online Marketing

1 Einleitung 1.1 Problemstellung und Ziele1.2 Vorgehensweise 2 Theoretische Grundlagen und Einführung in die Thematik2.1 PSI Theorie 2.2 MBTI2.3 Was ist Motivation?3 Hypothese4 MBTI im Online...

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$67.00

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Unemployment and Labor Market Rigidities - Theory, Empirical Evidence and Recent Labor Market Reforms

Many European countries have experienced a significant increase of unemploymentin recent years. This publication reviews several theoretical modelsthat try to explain this phenomenon. Predominantly,...

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$54.00

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A Market Theory of Money

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$259.00

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Social Media Marketing : Theories and Applications by Stephan Dahl (Paperback)

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual...

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$128.70

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Interest Rate Futures Markets and Capital Market Theory

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$334.00

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Reconnecting Marketing to Markets

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By...

RRP: $266.00

$233.00

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Division of Labor, Variability, Coordination, and the Theory of Firms and Markets

A new approach to explaining the existence of firms and markets, focusing on variability and coordination. It stands in contrast to the emphasis on transaction costs, and on ...

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$227.00

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Internetbasiertes Viral Marketing für Gründungsunternehmen. Theorie und Beispiele

Diplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Kassel, Sprache: Deutsch, Abstract: Die zunehmende Werbekrise, welche...

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$110.00

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Virales Marketing. Theorie und Anwendung in der Praxis

Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Düsseldorf früher Fachhochschule,...

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$73.00

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Marketing Organisation (RLE Marketing)

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of...

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$121.00

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Marketization

This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of...

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$184.00

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Austrian Economics as a Basis for a General Marketing Theory

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$63.00

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Marketing Intelligence and Strategic Marketing Management

The unifying theme of the whole dissertation is the investigator's unassailable faith in the market forces and the inherent ability of the markets to correct...

RRP: $126.87

$102.00

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Analysis of Cultural Differences and their Effects on Marketing Products in the United States of America and Germany with a Focus on Cultural Theories of Hall and Hofstede

Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.7, University of Applied Sciences Essen, course: Analysis of Cultural...

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$114.00

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Online-Marketing. Theorien zur Konversionspyramide sowie Suchmaschinen-, Content- und Affiliate-Marketing

Studienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Fachhochschule des bfi Wien GmbH, Sprache: Deutsch, Abstract: Die Hausaufgabe besteht aus 17...

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$83.00

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Decisions, Games and Markets

Decisions, Games and Markets is designed to stimulate new developments in decision theory, game theory and general equilibrium theory, as well as in their applications to economics. The book is ...

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$335.00

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Markets in Vice, Markets in Virtue

This sweeping, comparative study of taxation in the United States and Australia shows that even as governments in the Western world have become increasingly sophisticated tax collectors, a...

RRP: $104.95

$92.00

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Marketing for the Developing Company (RLE Marketing)

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more...

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$121.00

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Creative Marketing

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory...

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$227.00

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Marketing Psychology

PART 1: INTRODUCTORY - Only Diverge - PART 2: THE BEHAVIOUR OF CONSUMERS' ATTITUDES - Marketing's Attitude Problem - Why Not Try Behaviour? - PART 3: BEHAVIOURAL SCIENCE IN MARKETING - A Science of...

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$184.00

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Marketing in Perspective (RLE Marketing)

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author...

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$121.00

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Truth in Marketing

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not...Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or...

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$160.00

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

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$131.00

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Adam Smith and His Theory of the Free Market - Social Studies for Kids | Children's Philosophy Books

What was this free market that Adam Smith was referring to? You will know the answer in this book that's appropriate for children. You might think that such principles are too complex for kids but...

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$45.00

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Visual Marketing

This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of...

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$373.00

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Behavioural Research for Marketing

This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of...

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$98.00

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Marketing and Feminism

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and...

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$160.00

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Modeling the Market

The authors have done an admirable job...This book is a revealing and fascinating glimpse of the technologies which may rule the financial world in the years to come. --The Financial Times, February...

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$227.00

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Adaptive Markets

A new, evolutionary explanation of markets and investor behaviorHalf of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are rational and...

RRP: $42.99

$42.00

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The Efficient Market Hypothesists

Describes the lives, theories, and legacies of six great minds in finance who changed the way we look at financial markets and equilibrium. Bachelier, Samuelson, Fama, Ross, Tobin, and Shiller;...

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$294.00

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