866 results for 'market power'

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  • Hispanic Market Power Hispanic Market Power
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    Hispanic Market Power

    The U.S. Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions...
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  • Adaptive Markets
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    Adaptive Markets

    A new, evolutionary explanation of markets and investor behaviorHalf of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are rational and...
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  • Raced Markets
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    Raced Markets

    Despite rich archives of work on race and the global economy, most notably by scholars of colour and Global South intellectuals, the discipline of Political Economy has largely avoided an honest...
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  • This is Marketing
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    This is Marketing

    Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of...
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  • Emerged Markets
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    Emerged Markets

    For far too long, emerging markets and developing countries have played a subservient role in the global economy.This book builds a compelling case that a new settlement is needed, that rebalances...
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  • Entrepreneurial Marketing
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    Entrepreneurial Marketing

    How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to...
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  • Entrepreneurial Marketing
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    Entrepreneurial Marketing

    How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to...
    RRP: $395.00
    $390.00

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  • EcoFusion Marketing
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    EcoFusion Marketing

    This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.This practical, evidence-based guide...
    RRP: $362.00
    $357.00

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  • Image coming soon
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    Marketing Fashion

    Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective...
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  • Marketing Fashion
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    Marketing Fashion

    Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective...
    RRP: $362.00
    $357.00

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  • AI for Marketing
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    AI for Marketing

    AI for Marketing: The Consumer Perspective examines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create...
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  • Markets in their Place Markets in their Place
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    Markets in their Place

    Markets are usually discussed in abstract terms, as an economic organizing principle, a generalized alternative to government planning, or even as powerful actors in their own right, able to shape...
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  • Primal Marketing
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    Primal Marketing

    Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the...
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  • Emerged Markets
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    Emerged Markets

    For far too long, emerging markets and developing countries have played a subservient role in the global economy.This book builds a compelling case that a new settlement is needed, that rebalances...
    RRP: $362.00
    $357.00

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  • Introduction to Sport Marketing
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    Introduction to Sport Marketing

    Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only...
    RRP: $362.00
    $357.00

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  • Liberalism, Justice, and Markets
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    Liberalism, Justice, and Markets

    This important new study presents a systematic and definitive critique of Ronald Dworkin's highly influential theory of liberal equality. Focusing on the connection Dworkin attempts to establish...
    RRP: $354.00
    $323.00

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  • Marketing and the Common Good
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    Marketing and the Common Good

    Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for...
    RRP: $130.99
    $130.00

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  • Primal Marketing
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    Primal Marketing

    Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the...
    RRP: $362.00
    $357.00

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  • Ethnic Hospitality Marketing
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    Ethnic Hospitality Marketing

    Ethnic-themed restaurants are informal but powerful ambassadors for a country’s culture and contributors to local and national economies. Communicating authenticity and quality are essential...
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  • Decoding Global Marketing Decisions
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    Decoding Global Marketing Decisions

    Decoding Global Marketing Decisions: Leveraging AI and Emotional Intelligence for Entrepreneurial Success offers an in-depth exploration of how Artificial Intelligence and Emotional Intelligence are...
    RRP: $307.00
    $303.00

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  • Creativity in Marketing Education
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    Creativity in Marketing Education

    Creativity in Marketing Education: Storytelling, Imagination and Purpose reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning. It reconceptualises every...
    RRP: $362.00
    $357.00

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  • Total Relationship Marketing
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    Total Relationship Marketing

    This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing...
    RRP: $441.00
    $435.00

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  • Road Leading to the Market
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    Road Leading to the Market

    Since the reform and opening up period, the world has witnessed a transformation within China. This transformation has led millions out of poverty within China and has in recent years seen China as...
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  • Tourism and Social Marketing
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    Tourism and Social Marketing

    Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is...
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  • Psychological Foundations of Marketing
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    Psychological Foundations of Marketing

    This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the...
    RRP: $362.00
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  • Introduction to Sport Marketing
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    Introduction to Sport Marketing

    Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only...
    RRP: $130.99
    $130.00

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  • Routledge Companion to Critical Marketing
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    Routledge Companion to Critical Marketing

    The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices,...
    RRP: $546.00
    $538.00

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  • Social Media in Sport Marketing Social Media in Sport Marketing
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    Social Media in Sport Marketing

    From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant...
    $163.00

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  • Advanced Analytics in Financial Markets
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    Advanced Analytics in Financial Markets

    Big Data analytics has emerged as a powerful tool, transforming the global financial market by enabling more informed decision-making, enhancing predictive capabilities, and improving risk management...
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  • Advanced Analytics in Financial Markets
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    Advanced Analytics in Financial Markets

    Big Data analytics has emerged as a powerful tool, transforming the global financial market by enabling more informed decision-making, enhancing predictive capabilities, and improving risk management...
    RRP: $362.00
    $357.00

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  • Authority Influencer Marketing Made Simple
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    Authority Influencer Marketing Made Simple

    How To Position Yourself as THE "GO-TO" Authority In Your Niche and increase profits exponentially.International Author, Entrepreneur, Speaker and Marketing Specialist, Andrew Carter shares his...
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  • The Keys to Power The Keys to Power
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    The Keys to Power

    An accessible and comprehensive main text for courses on the presidency, this text argues that to be a successful presidential leader, one must effectively manage the enormous institutional and...
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  • Switching Power Converters
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    Switching Power Converters

    The Third Edition of Switching Power Converters goes beyond the design and analysis of conventional power converter circuits to discuss the actual use of industrial technology, covering facets of...
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  • Why Stock Markets Crash
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    Why Stock Markets Crash

    The scientific study of complex systems has transformed a wide range of disciplines in recent years, enabling researchers in both the natural and social sciences to model and predict phenomena as...
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  • The Power in the Land
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    The Power in the Land

    The major industrial nations enter the 1990s in the midst of land booms offering riches for a few but unemployment for many.Banks in TEXAS were bankrupted by massive speculation in real estate. Even...
    RRP: $40.00
    $39.00

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