7363 results for 'market manag'

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  • Events Marketing Management Events Marketing Management
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    Events Marketing Management

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is...
    $131.00

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  • Marketing and Innovations Management Marketing and Innovations Management
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    Marketing and Innovations Management

    It would be difficult to find a CEO today that would not rank "innovation" as one of the top means by which a firm can sustain growth and survive a harsh competitive environment. However, it is...
    $134.00

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  • Enterprise Marketing Management
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    Enterprise Marketing Management

    A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing...
    $73.00

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  • Managing Markets and Customers Managing Markets and Customers
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    Managing Markets and Customers

    More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your...
    $131.00

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    Agricultural Marketing Management Agricultural Marketing Management
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    Agricultural Marketing Management

    This is a book on Agricultural Marketing Management which is prepared by referring various books and websites for giving lectures to under graduate students. The book content is organised into 12...
    RRP: $78.69
    $63.00

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  • Machiavelli, Marketing and Management Machiavelli, Marketing and Management
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    Machiavelli, Marketing and Management

    This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today's manager of his works for management, marketing and...
    $149.00

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  • Marketing Management Support Systems Marketing Management Support Systems
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    Marketing Management Support Systems

    Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing ...
    $227.00

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  • Easy understanding of Marketing management Easy understanding of Marketing management
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    Easy understanding of Marketing management

    This paper explores the principles and practices of marketing management, emphasizing its critical role in achieving organizational objectives. Marketing management involves the strategic planning,...
    $119.00

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  • Essentials of Marketing Management Essentials of Marketing Management
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    Essentials of Marketing Management

    The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from...
    $170.00

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  • Contemporary Marketing Management Contemporary Marketing Management
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    Contemporary Marketing Management

    In age of modern technology environment the book Contemporary Marketing Management: Strategies and Practices covers all aspects of marketing practices. Though the traditional marketing practices are...
    $54.00

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  • Marketing-Management Marketing-Management
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    Marketing-Management

    Eine systematische Darstellung von strategischem Marketing und Management. Prof. Meffert analysiert die Informationsgrundlagen der strategischen Unternehmens- und Marketingplanung, beleuchtet...
    $116.00

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    Tourism Marketing and Travel Management Tourism Marketing and Travel Management
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    Tourism Marketing and Travel Management

    The text book of "Tourism Marketing and Travel Management" is based on the broad curriculum of the Hotel Management and Tourism Management of Hawassa University, and this text book aims to cover all...
    RRP: $94.75
    $76.00

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  • Marketing Management in Africa Marketing Management in Africa
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    Marketing Management in Africa

    This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that...
    $145.00

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  • Services Marketing Management
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    Services Marketing Management

    In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly...
    $177.00

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  • Management and Marketing of Services Management and Marketing of Services
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    Management and Marketing of Services

    This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies...
    $131.00

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  • Sports Media, Marketing, and Management Sports Media, Marketing, and Management
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    Sports Media, Marketing, and Management

    This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books of 2018 within the Business and Management subject area. This publication provides a comprehensive...
    $554.00

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  • Managed by the Markets
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    Managed by the Markets

    The current economic crisis reveals just how central finance has become to American life. Problems with obscure securities created on Wall Street radiated outward to threaten the retirement security...
    RRP: $64.95
    $61.00

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  • Pharma Marketing Management Pharma Marketing Management
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    Pharma Marketing Management

     This book is written strictly as Per PCI syllabus.This comprehensive book provides an in-depth analysis of marketing practices in the pharmaceutical industry. The book covers a wide range of...
    $29.00

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  • Risk Management in Emerging Markets
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    Risk Management in Emerging Markets

    Academic finance research has shown that emerging markets still suffer from a myriad of risks such as credit, operational, market, legal and exchange rate risks. The onset of the subprime crisis...
    $349.00

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  • Political Marketing and Management in Ghana Political Marketing and Management in Ghana
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    Political Marketing and Management in Ghana

    This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning...
    $98.00

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  • Museum Management and Marketing Museum Management and Marketing
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    Museum Management and Marketing

    Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely...
    $378.00

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  • Basic Marketing Management
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    Basic Marketing Management

    Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how-to book provides you with the core marketing management concepts that...
    $341.00

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  • Marketing Management in Turkey
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    Marketing Management in Turkey

    Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the...
    $244.00

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  • Marketing Experience Management Marketing Experience Management
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    Marketing Experience Management

    In today's world of modern marketing, either be online or in a router shop, marketing communications need to be targeted towards every customer and every single touchpoint in the organisation trade...
    $54.00

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  • Risk Management in Commodity Markets
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    Risk Management in Commodity Markets

    Commodities represent today the fastest growing markets worldwide. Historically misunderstood, generally under- studied and under- valued, certainly under- represented in the literature, commodities...
    $209.00

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  • Retail Marketing Management Retail Marketing Management
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    Retail Marketing Management

    In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of...
    $333.00

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  • Wealth Management in Any Market
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    Wealth Management in Any Market

    Expert wealth manager Bishara A. Bahbah offers a complete guide to creating financial security. From explaining the basics of wealth management to providing an in-depth look at setting up an estate...
    $93.00

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  • Responsible Management in Emerging Markets Responsible Management in Emerging Markets
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    Responsible Management in Emerging Markets

    Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of literature on responsible management in emerging economies. It discusses diverse themes at the...
    $337.00

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  • Marketing Management in Asia. Marketing Management in Asia.
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    Marketing Management in Asia.

    Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest...
    $405.00

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  • Financial Markets Operations Management
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    Financial Markets Operations Management

    A comprehensive text on financial market operations management Financial Market Operations Management offers anyone involved with administering, maintaining, and improving the IT systems within...
    $157.00

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