540 results for 'market greater'

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  • Open Market Operations and Financial Markets Open Market Operations and Financial Markets
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    Open Market Operations and Financial Markets

    David Mayes

    A mixture of academic and practitioner research, this is the most detailed book available that provides an account of open market operations. With broad international appeal it includes discussions...
    $486.64

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  • Sex Differences in Labor Markets
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    Sex Differences in Labor Markets

    David Neumark

    Sex differences abound in labor markets. In the United States three differences in particular have attracted the most attention: the earnings gap, occupational segregation, and the greater...
    RRP: $121.99
    $121.00

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  • Global Marketing
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    Global Marketing

    Ilan Alon

    Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different...
    RRP: $170.99
    $169.00

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  • Moral Markets
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    Moral Markets

    Nico Stehr

    Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the...
    RRP: $149.99
    $148.00

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  • Moral Markets
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    Moral Markets

    Nico Stehr

    Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the...
    RRP: $494.00
    $487.00

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  • Sports Marketing
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    Sports Marketing

    Matthew D. Shank

    Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this...
    RRP: $441.00
    $435.00

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  • Developments in Labour Market Analysis Developments in Labour Market Analysis
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    Developments in Labour Market Analysis

    Caroline Joll

    First published in 1983. This text is designed to enable intermediate and advanced students to attain familiarity with the theoretical concepts used in labour market analysis, and to apply them...
    $445.98

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  • Implicative Marketing Implicative Marketing
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    Implicative Marketing

    Florence Touzé

    This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a...
    $67.91

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  • Market Driven Enterprise
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    Market Driven Enterprise

    Amiya K. Chakravarty

    A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profitsProducing a product or service to heighten...
    $321.50

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  • Success in Social Marketing Success in Social Marketing
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    Success in Social Marketing

    Nancy R. Lee

    Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of...
    $114.10

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  • Labor Markets and Economic Development Labor Markets and Economic Development
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    Labor Markets and Economic Development

    Ravi Kanbur

    As developing and transition economies enter the next phase of reforms, labor market issues increasingly come to the fore. With the increased competition from globalization, the discussion is...
    $543.31

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  • Utility-Marketer Partnerships Utility-Marketer Partnerships
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    Utility-Marketer Partnerships

    This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory...
    RRP: $36.29
    $35.38

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  • Sports Marketing
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    Sports Marketing

    Matthew D. Shank

    Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this...
    RRP: $208.00
    $205.00

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  • Cause Related Marketing
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    Cause Related Marketing

    Sue Adkins

    Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where...
    RRP: $132.99
    $131.00

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  • A Reader in Marketing Communications A Reader in Marketing Communications
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    A Reader in Marketing Communications

    Philip Kitchen

    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely...
    $543.31

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  • Value in Marketing Value in Marketing
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    Value in Marketing

    Marin A. Marinov

    The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a...
    $445.98

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  • Sex Differences in Labor Markets Sex Differences in Labor Markets
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    Sex Differences in Labor Markets

    David Neumark

    Sex differences abound in labor markets. In the United States three differences in particular have attracted the most attention: the earnings gap, occupational segregation, and the greater...
    $543.31

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  • Labor Markets and Economic Development
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    Labor Markets and Economic Development

    Ravi Kanbur

    As developing and transition economies enter the next phase of reforms, labor market issues increasingly come to the fore. With the increased competition from globalization, the discussion is...
    RRP: $121.99
    $121.00

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  • Global Marketing
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    Global Marketing

    Ilan Alon

    Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different...
    RRP: $609.00
    $600.00

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  • Cause Related Marketing
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    Cause Related Marketing

    Sue Adkins

    Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where...
    RRP: $362.00
    $357.00

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  • Sustainable Marketing Planning
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    Sustainable Marketing Planning

    Neil Richardson

    This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.Showing how to embed sustainability in these plans,...
    RRP: $362.00
    $357.00

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  • Market Citizenship
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    Market Citizenship

    Amanda Root

    Citizens are caught in a paradox. Voting levels are falling, there are growing feelings of powerlessness, social unfairness and yet citizens are constantly told that they have more choice as well as...
    $405.33

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  • Marriage Markets
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    Marriage Markets

    There was a time when the phrase "American family" conjured up a single, specific image: a breadwinner dad, a homemaker mom, and their 2.5 kids living comfortable lives in a middle-class suburb...
    $46.40

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  • Radical Markets
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    Radical Markets

    Eric A. Posner

    Revolutionary ideas on how to use markets to bring about fairness and prosperity for allMany blame today's economic inequality, stagnation, and political instability on the free market. The solution...
    RRP: $54.99
    $53.00

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  • Business & Marketing Across Cultures Business & Marketing Across Cultures
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    Business & Marketing Across Cultures

    Julie Anne Lee

    In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business...
    $146.00

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  • How to Market a University
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    How to Market a University

    Flannery, Teresa

    At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more...
    $64.99

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  • Dictionary of Marketing Communications
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    Dictionary of Marketing Communications

    Govoni, Norman A.P.

    "Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative...
    $290.75

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  • Airline Marketing and Management
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    Airline Marketing and Management

    Stephen Shaw

    Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a...
    RRP: $88.99
    $88.00

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  • Financial Markets Tick By Tick
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    Financial Markets Tick By Tick

    Pierre Lequeux

    Financial Markets Tick by Tick Insights in Financial Markets Microstructure Edited by Pierre Lequeux "Financial Markets Tick by Tick is an in-depth and unique collection of analyses of the behaviour...
    $243.88

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  • Markets in Fashion Markets in Fashion
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    Markets in Fashion

    Patrik Aspers

    Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion...
    $445.98

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  • Money, Markets, and Democracy Money, Markets, and Democracy
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    Money, Markets, and Democracy

    George Bragues

    This book offers a comprehensive analysis of the ways that politics and financial markets impact one another. In this relationship, politics is the ultimate controlling force. The kinds and prices of...
    $270.22

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  • Doing Marketing Research
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    Doing Marketing Research

    Alison Lawson

    Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understanding that organisations need to anticipate market...
    RRP: $441.00
    $435.00

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  • Tourism and Social Marketing
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    Tourism and Social Marketing

    C. Michael Hall

    Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is...
    RRP: $362.00
    $357.00

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  • Islamic Financial Markets and Institutions
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    Islamic Financial Markets and Institutions

    Abul Hassan

    The rapid pace of progress in the Islamic financial market and investment space, coupled with the COVID-19 pandemic and its aftermath and recovery, has provided the necessary challenges to build a...
    RRP: $362.00
    $357.00

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  • Account-Based Marketing For Dummies
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    Account-Based Marketing For Dummies

    Sangram Vajre

    Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform...
    RRP: $60.45
    $59.24

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  • Strategy in Emerging Markets Strategy in Emerging Markets
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    Strategy in Emerging Markets

    Anders Pehrsson

    Markets which have been previously out-of-reach for companies other than monopolies or other protected firms, are increasingly being opened up to new entrants. Greater competitive pressure implies...
    $543.31

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  • Gilding the Market
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    Gilding the Market

    Susan Mosher Stuard

    In the fourteenth century, garish ornaments, bright colors, gilt, and military effects helped usher in the age of fashion in Italy. Over a short span of years important matters began to turn on the...
    RRP: $121.00
    $119.19

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  • Financial Accounting and Equity Markets Financial Accounting and Equity Markets
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    Financial Accounting and Equity Markets

    Philip Brown

    Philip Brown is one of the most admired and respected accounting academics alive today. He was a pioneer in capital markets research in accounting, and his 1968 article, co-authored with Ray Ball,...
    $543.31

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  • Dictionary of Marketing Communications
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    Dictionary of Marketing Communications

    Norman A.P. Govoni

    "Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative...
    $159.26

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  • Islamic Financial Markets and Institutions Islamic Financial Markets and Institutions
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    Islamic Financial Markets and Institutions

    Abul Hassan

    The rapid pace of progress in the Islamic financial market and investment space, coupled with the COVID-19 pandemic and its aftermath and recovery, has provided the necessary challenges to build a...
    $166.31

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  • The Marketing Agency Blueprint
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    The Marketing Agency Blueprint

    Paul Roetzer

    Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change,...
    RRP: $64.08
    $62.80

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