1091 results for 'market game'

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  • Video Game Marketing Video Game Marketing
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    Video Game Marketing

    Peter Zackariasson

    The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie...
    $155.48

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  • Decisions, Games and Markets Decisions, Games and Markets
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    Decisions, Games and Markets

    Pierpaolo Battigalli

    Decisions, Games and Markets is designed to stimulate new developments in decision theory, game theory and general equilibrium theory, as well as in their applications to economics. The book is ...
    $334.16

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  • Gaming the Market
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    Gaming the Market

    Ronald B. Shelton

    The first practical trading guide to the revolutionary new science of decision-making According to the Wall Street Journal, "Game theory is hot." On Wall Street, many of today's most successful...
    RRP: $137.45
    $127.14

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  • The Political Marketing Game The Political Marketing Game
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    The Political Marketing Game

    Jennifer Lees-Marshment

    The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a...
    RRP: $93.49
    $91.62

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  • Application of Gaming in New Media Marketing Application of Gaming in New Media Marketing
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    Application of Gaming in New Media Marketing

    Pratika Mishra

    The advent of the internet largely changed the landscape of marketing to adopt a wide variety of communication techniques and creative selling on virtual platforms. Gaming provides a highly pervasive...
    $426.98

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  • Markets, Games, and Strategic Behavior
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    Markets, Games, and Strategic Behavior

    Charles A. Holt

    From a pioneer in experimental economics, an expanded and updated edition of a textbook that brings economic experiments into the classroom Economics is rapidly becoming a more experimental science,...
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    $144.00

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  • The Game Of Digital Marketing The Game Of Digital Marketing
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    The Game Of Digital Marketing

    PRIYANKA BHATIA

    Do You Want To Train In Digital Marketing or Update Your Knowledge?Discover in the 7 thematic chapters of Digital Marketing, All the new market trends, key figures, the most innovative campaigns and...
    $38.43

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  • How to Beat the Market Makers at Their Own Game
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    How to Beat the Market Makers at Their Own Game

    Fausto Pugliese

    The basic skills for becoming a successful trader from a master of the game Written by Fausto Pugliese (founder and CEO of Cyber Trading University) this must-have resource offers a hands-on guide to...
    RRP: $115.45
    $106.79

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  • The Selling Game (The Marketeer - Part Two) The Selling Game (The Marketeer - Part Two)
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    The Selling Game (The Marketeer - Part Two)

    Adrian Liley

    Percy Gabbitt is on the run...from virtually everyone. The police want him, a South London gang wants him, The Japanese and the Americans want him. But Gabbitt doesn't know it as he stumbles around...
    $46.24

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  • Markets, Games, and Organizations Markets, Games, and Organizations
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    Markets, Games, and Organizations

    Tatsuro Ichiishi

    We are pleased to help celebrate Roy Radner's 75th birthday, by issuing in one volume the papers that originally appeared in his honor in two special issues of Review of Economic Design (Vol. 6/2 and...
    $226.80

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  • Essay in Cooperative Games Essay in Cooperative Games
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    Essay in Cooperative Games

    Gianfranco Gambarelli

    Essays on Cooperative Games collates selected contributions on Cooperative Games. The papers cover both theoretical aspects (Coalition Formation, Values, Simple Games and Dynamic ...
    $219.36

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  • Digital Gaming and the Advertising Landscape
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    Digital Gaming and the Advertising Landscape

    Teresa de la Hera

    The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite...
    RRP: $307.00
    $303.00

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  • Product Placement in Video Games Product Placement in Video Games
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    Product Placement in Video Games

    Oliver Kopinits

    The video game industry has seen great evolution in terms of technological possibilities as well as audience. These changes make advertising in video games an attractive addition to the marketing mix...
    RRP: $63.98
    $62.70

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  • Game Development 2042 Game Development 2042
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    Game Development 2042

    Tim Fields

    This book explores the future of game design, development, and publishing, extrapolating the next two decades through the lens of the industry's evolution over the last ten years and the technical...
    $378.22

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  • The Game of War The Game of War
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    The Game of War

    Fomby Rene

    Back in their glory days at Google, moving to Austin and launching a videogame company seemed like such a great idea for Marc and Dave. With Marc's marketing expertise and Dave's experience in coding...
    RRP: $36.25
    $34.98

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  • The Inner Game of Investing
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    The Inner Game of Investing

    Derrick Niederman

    Unlike other investment books that dole out one brand of advice toa potentially diverse readership, this unique book guides you toyour own best personal strategy by showing you what types of...
    RRP: $60.45
    $59.24

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  • Game Changer
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    Game Changer

    Nally, Patrick

    Who invented modern sports marketing? Before Patrick Nally, sport had no money. The IOC was nearly bankrupt. FIFA had one sponsor. Nobody even knew what sponsorship was. Through his agency West...
    RRP: $38.49
    $37.14

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  • UnCloned Marketing UnCloned Marketing
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    UnCloned Marketing

    Audria Richmond

    BEFORE AN OFFER CAN BE PROFITABLE, IT HAS TO BE MARKETABLE.

    Your company can create the most innovative, jaw-dropping product or service ever seen. But if your offer is...

    RRP: $48.39
    $46.70

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  • The Chinese Video Game Industry The Chinese Video Game Industry
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    The Chinese Video Game Industry

    Feng Chen

    ​The recent and dramatic development of China's economy and international political muscle is especially pronounced in the country's video game industry. Now the largest of its kind in the world by...
    $282.13

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  • Agricultural Markets and Prices
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    Agricultural Markets and Prices

    Darren Hudson

    This text incorporates new information and devotes more time and space to the issues of agricultural industrialization and market structure likely to be faced by applied economists. Responds to a...
    $133.61

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  • Market Corrections 101 Market Corrections 101
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    Market Corrections 101

    Clara Capital

    ���� Market Corrections 101: Your Essential Guide to Thriving in Financial Turbulence ����️With markets constantly shifting and corrections looming, every investor needs a strategy to weather the...
    RRP: $18.14
    $17.51

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  • The Pyramid of Game Design The Pyramid of Game Design
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    The Pyramid of Game Design

    Nicholas Lovell

    Game design is changing. The emergence of service games on PC, mobile and console has created new expectations amongst consumers and requires new techniques from game makers.In The Pyramid of Game...
    $137.93

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  • The Olympic Games Explained
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    The Olympic Games Explained

    Jim Parry

    This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.The text considers a range of topics including: the ancient Olympicsthe modern...
    $543.31

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  • Advances in Dynamic and Evolutionary Games Advances in Dynamic and Evolutionary Games
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    Advances in Dynamic and Evolutionary Games

    Frank Thuijsman

    This contributed volume considers recent advances in dynamic games and their applications, based on presentations given at the 16th Symposium of the International Society of Dynamic Games, held July...
    $258.42

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  • Game Development 2042 Game Development 2042
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    Game Development 2042

    Tim Fields

    This book is a fast-paced look at the next two decades of the games industry with a focus on game design, the evolution of gaming markets around the world, the future of technology, Artificial...
    $131.66

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  • Vicious Games
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    Vicious Games

    Rebecca Cassidy

    Gambling is everywhere, on our TVs and phones, on billboards on our streets, and emblazoned across the chests of idolised sports stars. Why has gambling suddenly expanded? How was it transformed from...
    $80.46

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  • Optimal Control and Differential Games Optimal Control and Differential Games
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    Optimal Control and Differential Games

    Georges Zaccour

    Optimal control and differential games continue to attract strong interest from researchers interested in dynamical problems and models in management science. This volume explores the application of...
    RRP: $185.90
    $183.11

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  • The Economics of Online Gaming The Economics of Online Gaming
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    The Economics of Online Gaming

    Andrew Wagner

    The Economics of Online Gaming covers basic economic concepts, unique economic issues, and general economic themes. This book is made from the connections that the author saw when he compared his...
    $76.38

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  • Chapters in Game Theory Chapters in Game Theory
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    Chapters in Game Theory

    Peter Borm

    Chapters in Game Theory has been written on the occasion of the 65th birthday of Stef Tijs, who can be regarded as the godfather of game theory in the Netherlands. The contributors all are ...
    RRP: $273.90
    $269.79

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  • N-Person Game Theory
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    N-Person Game Theory

    N-person game theory provides a logical framework for analysing contests in which there are more than two players or sets of conflicting interests-anything from a hand of poker to the tangled web of...
    RRP: $37.46
    $36.15

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  • Games in Management Science Games in Management Science
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    Games in Management Science

    Pierre-Olivier Pineau

    This book covers a large spectrum of cutting-edge game theory applications in management science in which Professor Georges Zaccour has made significant contributions. The book consists of 21...
    $199.42

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  • History of Sports Video Games
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    History of Sports Video Games

    Lu Zhouxiang

    This book explores the history of sports and sports-themed video games, providing a comprehensive and holistic view of this complex and diverse genre.The author highlights the influence of...
    RRP: $100.99
    $100.00

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  • Game Needs to Change
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    Game Needs to Change

    Patrick Prax

    This book shows how games can play their part in addressing climate change and how we can sustainably make games for sustainability. Based on both industry practice and research, the chapters within...
    RRP: $77.99
    $77.00

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  • Advergaming and In-Game Advertising Advergaming and In-Game Advertising
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    Advergaming and In-Game Advertising

    Gerald Marolf

    The term Advergaming is used to describe the different possibilities to advertisebrands or products with or within computer- and video games. This bookdisplays all developments that have been made...
    RRP: $64.03
    $62.75

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  • The High Frequency Game Changer
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    The High Frequency Game Changer

    Paul Zubulake

    The financial industry's leading independent research firm's forward-looking assessment into high frequency trading Once regarded as a United States-focused trend, today, high frequency trading is...
    RRP: $109.95
    $101.70

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  • Race, Culture and the Video Game Industry Race, Culture and the Video Game Industry
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    Race, Culture and the Video Game Industry

    Sam Srauy

    A detailed and much needed examination of how systemic racism in the US shaped the culture, market logic, and production practices of video game developers from the 1970s until the 2010s.
    $105.32

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  • N64 Games List and Value Guide N64 Games List and Value Guide
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    N64 Games List and Value Guide

    Andrew Pardi

    This Pocket Sized Nintendo 64 games list and price guide list over 300 Nintendo games include all North American releases as well as some Japan and Europe releases. It includes The game title, The...
    $18.23

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