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  • Marketing the e-Business Marketing the e-Business
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    Marketing the e-Business

    Lisa Harris

    E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying...
    $161.38

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  • Total E-mail Marketing Total E-mail Marketing
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    Total E-mail Marketing

    Dave Chaffey

    E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful...
    $147.96

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  • E-marketing
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    E-marketing

    Simon Collin

    The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to...
    $83.96

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  • Performance Marketing Performance Marketing
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    Performance Marketing

    alessandro inchingolo

    Siamo nel 2019 e le piccole e medie imprese hanno capito che i Social Network sono diventati indispensabili, il problema sta nel fatto che difficilmente riescono a farne una reale risorsa di...
    $32.11

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  • International Marketing
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    International Marketing

    Sak Onkvisit

    This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice.Fully updated throughout, the book covers all the latest trends and topics,...
    RRP: $662.00
    $653.00

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  • Wired Marketing
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    Wired Marketing

    Glenn Hardaker

    Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing-related courses. It focuses on the Internet as a marketing tool in the context...
    $152.71

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  • Planning Your Internet Marketing Strategy
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    Planning Your Internet Marketing Strategy

    Ralph F. Wilson

    A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy One of the biggest reasons why so many...
    RRP: $54.40
    $53.31

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  • Magical Marketing Magical Marketing
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    Magical Marketing

    Andrew Lock

    You can have the best product or service on the planet, but without effective marketing, your business will go nowhere fast!Packed with smart advice for the small business, Magical Marketing focuses...
    RRP: $19.91
    $19.21

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  • Il Marketing dei prodotti ortofrutticoli Il Marketing dei prodotti ortofrutticoli
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    Il Marketing dei prodotti ortofrutticoli

    Elisa Maddonni

    Nel tempo il marketing ha subito un'inversione degli obiettivi, in particolare negli anni '90 si è passati da una logica product-oriented ad una customer-oriented.Inuovi sistemi di gestione e ...
    RRP: $19.60
    $19.11

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  • Local Marketing & Comunicazione Local Marketing & Comunicazione
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    Local Marketing & Comunicazione

    Marianna Archetti

    Il marketing sta diventando una funzione cardine dei sistemi aziendali, tale da influenzare le scelte dell'imprenditore grande o piccolo che sia. Una leva del marketing è la comunicazione, che negli...
    $21.78

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  • Sports Marketing
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    Sports Marketing

    Matthew D. Shank

    Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this...
    RRP: $441.00
    $435.00

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  • Pricing, Online Marketing Behavior, and Analytics Pricing, Online Marketing Behavior, and Analytics
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    Pricing, Online Marketing Behavior, and Analytics

    Giampaolo Viglia

    Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment...
    RRP: $93.49
    $91.62

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  • Marketing and Promoting Electronic Resources Marketing and Promoting Electronic Resources
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    Marketing and Promoting Electronic Resources

    Eleonora I. Dubicki

    Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic...
    $90.28

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  • The Indonesian Labour Market The Indonesian Labour Market
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    The Indonesian Labour Market

    Shafiq Dhanani

    The topics of unemployment, underemployment, wage trends and patterns, and the relationship between poverty and the labour market are of interest to all policy makers, researchers, academics and...
    $486.64

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  • Digital Marketing Outreach Digital Marketing Outreach
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    Digital Marketing Outreach

    Kavita Sharma

    This book studies the use of digital marketing across the economic, social, and political sectors of India. It looks at diverse areas of business and non-business activities involving the use of...
    $445.98

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  • Enterprise Marketing Management
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    Enterprise Marketing Management

    Dave Sutton

    A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing...
    RRP: $76.18
    $74.66

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  • Sports Marketing
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    Sports Marketing

    Matthew D. Shank

    Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this...
    RRP: $208.00
    $205.00

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  • Market Cultures
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    Market Cultures

    Robert W. Hefner

    One of the most remarkable developments of our time has been the spectacular growth of capitalist enterprise among overseas Chinese and Southeast Asians. Market Cultures examines this event, not in...
    RRP: $362.00
    $357.00

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  • Fashion Marketing
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    Fashion Marketing

    Tony Hines

    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded...
    RRP: $441.00
    $435.00

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  • Professional Services Marketing
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    Professional Services Marketing

    Mike Schultz

    A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for...
    RRP: $64.08
    $62.80

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  • Marketing Automation For Dummies
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    Marketing Automation For Dummies

    Mathew Sweezey

    Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as...
    RRP: $64.08
    $62.80

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  • International Marketing
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    International Marketing

    Sak Onkvisit

    This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice.Fully updated throughout, the book covers all the latest trends and topics,...
    RRP: $191.99
    $190.00

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  • Strategic Marketing Management
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    Strategic Marketing Management

    Richard M.S. Wilson

    This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:*...
    RRP: $149.99
    $148.00

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  • Kellogg on Integrated Marketing
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    Kellogg on Integrated Marketing

    Dawn Iacobucci

    This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern...
    RRP: $104.01
    $102.45

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  • Market Volatility
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    Market Volatility

    Market Volatility proposes an innovative theory, backed by substantial statistical evidence, on the causes of price fluctuations in speculative markets. It challenges the standard efficient markets...
    $142.96

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  • STOCK MARKET 101 SIMPLIFIED STOCK MARKET 101 SIMPLIFIED
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    STOCK MARKET 101 SIMPLIFIED

    Naim Abdullah

    Our mission with this course book is to introduce 100,000 people to the stock market! We know that this course will help you with the following and more: Now more than ever, focus on stocks.....
    $297.66

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  • Absolute Essentials of Digital Marketing Absolute Essentials of Digital Marketing
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    Absolute Essentials of Digital Marketing

    Alan Charlesworth

    This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.The author, a well-renowned teacher and writer on the subject, presents a...
    $176.16

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  • Social and Sustainability Marketing Social and Sustainability Marketing
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    Social and Sustainability Marketing

    Jishnu Bhattacharyya

    "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the...
    $218.05

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  • Dictionary of Marketing Communications
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    Dictionary of Marketing Communications

    Govoni, Norman A.P.

    "Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative...
    $290.75

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  • Commitment-Led Marketing
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    Commitment-Led Marketing

    Jan Hofmeyr

    Keeping and gaining market share is what most business strive for in the race to make brands profitable. In a hugely competitive world, customer loyalty has become a key area for concern. What would...
    $111.55

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  • Marketing Strategies for the New Economy
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    Marketing Strategies for the New Economy

    Lars Tvede

    Two men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It's no use. You cannot outrun a bear anyway". The first one answers: "I...
    $151.68

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  • Dictionary of Marketing Communications
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    Dictionary of Marketing Communications

    Norman A.P. Govoni

    "Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative...
    $159.26

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  • Optimal Database Marketing
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    Optimal Database Marketing

    Ronald G. Drozdenko

    Check out the supplemental website www.DrakeDirect.com/OptimalDM/"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz,...
    $497.73

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  • Emerging European Financial Markets
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    Emerging European Financial Markets

    Jonathan A. Batten

    This volume is concerned with contributing to the growing body of literature that examines the extent of, and the implications of enhanced independence and integration that will result from the...
    $329.89

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  • Arts Marketing Insights
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    Arts Marketing Insights

    Joanne Scheff Bernstein

    Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend...
    RRP: $66.50
    $65.17

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  • Small Business Marketing Kit For Dummies
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    Small Business Marketing Kit For Dummies

    Barbara Findlay Schenck

    Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store...
    RRP: $70.13
    $68.73

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