1024 results for 'market data'

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  • Data-Driven Marketing
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    Data-Driven Marketing

    NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight...
    RRP: $64.08
    $61.20

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  • Data Mining for Design and Marketing
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    Data Mining for Design and Marketing

    Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and...
    RRP: $494.00
    $487.00

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  • Big Data Analytics for Creative Marketers Big Data Analytics for Creative Marketers
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    Big Data Analytics for Creative Marketers

    This book is mainly for marketers who want to drive business growth using big data. Many people talk about big data analysis and many want to get strategic insight from data analysis, but it's not...
    $30.10

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  • Panel Data and Labour Market Dynamics
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    Panel Data and Labour Market Dynamics

    The contributions in this volume, by leading economists from major universities in Europe and USA, cover research at the front line of econometric analysis and labour market applications. The volume...
    $365.52

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  • Business Intelligence : An Essential Beginner's Guide to BI, Big Data, Artificial Intelligence, Cybersecurity, Machine Learning, Data Science, Data Analytics, Social Media and Internet Marketing by Richard Hurley (Hardcover) Business Intelligence : An Essential Beginner's Guide to BI, Big Data, Artificial Intelligence, Cybersecurity, Machine Learning, Data Science, Data Analytics, Social Media and Internet Marketing by Richard Hurley (Hardcover)
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    Business Intelligence : An Essential Beginner's Guide to BI, Big Data, Artificial Intelligence, Cybersecurity, Machine Learning, Data Science, Data Analytics, Social Media and Internet Marketing by Richard Hurley (Hardcover)

    Do you want to learn about business intelligence but don't feel like reading a boring textbook?In the modern business world, the pace of action continues to quicken. Businesses need to be able to...
    $32.99

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  • Marketing Database Analytics
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    Marketing Database Analytics

    Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring...
    RRP: $395.00
    $390.00

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  • Big Data and Competition Law
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    Big Data and Competition Law

    Recent studies on competition law and digital markets reveal that accumulating personal information through data collection and acquisition methods benefits consumers considerably. Free of charge,...
    RRP: $362.00
    $357.00

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  • Emerging Bond Markets Emerging Bond Markets
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    Emerging Bond Markets

    The bond market is a key securities market and emerging economies present exciting, new investment opportunities. This timely book provides insights into these emerging bond markets through empirical...
    $124.13

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  • Big Data and Competition Law
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    Big Data and Competition Law

    Recent studies on competition law and digital markets reveal that accumulating personal information through data collection and acquisition methods benefits consumers considerably. Free of charge,...
    RRP: $100.99
    $100.00

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  • Big Data Analytics
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    Big Data Analytics

    Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of...
    RRP: $176.99
    $175.00

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  • Data Warehousing
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    Data Warehousing

    Though companies have amassed an enormous amount of data, they haven't always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast...
    $142.90

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  • Data Engineering
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    Data Engineering

    Although data engineering is a multi-disciplinary field with applications in control, decision theory, and the emerging hot area of bioinformatics, there are no books on the market that make the...
    $386.79

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  • Advanced Analytics in Financial Markets
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    Advanced Analytics in Financial Markets

    Big Data analytics has emerged as a powerful tool, transforming the global financial market by enabling more informed decision-making, enhancing predictive capabilities, and improving risk management...
    RRP: $100.99
    $100.00

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  • Advanced Analytics in Financial Markets
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    Advanced Analytics in Financial Markets

    Big Data analytics has emerged as a powerful tool, transforming the global financial market by enabling more informed decision-making, enhancing predictive capabilities, and improving risk management...
    RRP: $362.00
    $357.00

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  • Leveraging Data in Healthcare
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    Leveraging Data in Healthcare

    The healthcare industry is in a state of accelerated transition. The proliferation of data and its assimilation, access, use, and security are ever-increasing challenges. Finding ways to...
    RRP: $144.99
    $143.00

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  • AI-Based Data Analytics
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    AI-Based Data Analytics

    This book covers various topics related to marketing and business analytics. It explores how organizations can increase their profits by making better decisions in a timely manner through the use of...
    RRP: $117.99
    $117.00

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  • Marketing
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    Marketing

    Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online...
    $32.00

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  • Sponsorship in Marketing
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    Sponsorship in Marketing

    Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be...
    RRP: $362.00
    $357.00

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  • Digital Analytics for Marketing Digital Analytics for Marketing
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    Digital Analytics for Marketing

    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to...
    $140.45

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  • Marketing Research and Modeling Marketing Research and Modeling
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    Marketing Research and Modeling

    Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work ...
    RRP: $416.91
    $410.66

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  • AI in Marketing
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    AI in Marketing

    AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the...
    RRP: $115.99
    $115.00

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  • Timing the Market
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    Timing the Market

    The first definitive guide to understanding and profiting from the relationship between the stock market and interest rates It's well established that interest rates significantly impact the stock...
    RRP: $153.95
    $142.40

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  • Data Analytics for Business
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    Data Analytics for Business

    Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to...
    RRP: $307.00
    $303.00

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  • The Marketing Book The Marketing Book
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    The Marketing Book

    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory...
    $220.52

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  • Hidden Markets
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    Hidden Markets

    Across the United States, test publishers, software companies, and research firms continue to take advantage of the revenues made available by federal policies like the No Child Left Behind Act, Race...
    RRP: $362.00
    $357.00

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  • Marketing Strategy, 2e
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    Marketing Strategy, 2e

    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today- All customers differ; All customers change; All competitors react; and All...
    RRP: $113.99
    $110.00

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  • Entrepreneurial Marketing
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    Entrepreneurial Marketing

    How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to...
    RRP: $109.99
    $109.00

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  • Inefficient Markets
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    Inefficient Markets

    The efficient markets hypothesis has been the central proposition in finance for nearly thirty years. It states that securities prices in financial markets must equal fundamental values, either...
    $259.54

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  • The Handbook of Market Intelligence
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    The Handbook of Market Intelligence

    An important update to this roadmap for the development of a corporate intelligence programMarket intelligence is the distinct discipline by which organisations systematically gather and process...
    $115.00

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  • Data Mining Techniques
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    Data Mining Techniques

    The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to...
    RRP: $100.38
    $98.87

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  • Digital Analytics for Marketing
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    Digital Analytics for Marketing

    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to...
    RRP: $441.00
    $435.00

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  • EcoFusion Marketing
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    EcoFusion Marketing

    This book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.This practical, evidence-based guide...
    RRP: $362.00
    $357.00

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  • Data Warehousing in Action
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    Data Warehousing in Action

    Construct and implement a data warehousing plan.In their efforts to collect information that will give them an edge, many companies have amassed vast amounts of data. Often this data becomes unwieldy...
    $210.62

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  • AI Marketing
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    AI Marketing

    This book explores the dynamic intersection of artificial intelligence (AI) technologies and marketing practices, offering a comprehensive guide to how AI is reshaping the way businesses connect with...
    RRP: $362.00
    $357.00

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  • Voluntary Carbon Markets
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    Voluntary Carbon Markets

    The global carbon markets are growing at a staggering rate. The growth prospects for business are enormous and the potential positive impacts for greenhouse gas emission reductions, climate policy...
    RRP: $130.99
    $130.00

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  • Data Analytics for Business
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    Data Analytics for Business

    Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to...
    RRP: $92.99
    $92.00

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  • Mastering Data Science
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    Mastering Data Science

    In an era defined by explosive data growth, understanding data science is more essential than ever. This book offers a clear and practical introduction to the field, equipping readers with the tools...
    RRP: $378.00
    $373.00

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  • A History of Market Performance A History of Market Performance
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    A History of Market Performance

    This exciting new volume examines the development of market performance from Antiquity until the dawn of the Industrial Revolution. Efficient market structures are agreed by most economists to serve...
    $129.15

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  • Market Volatility
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    Market Volatility

    Market Volatility proposes an innovative theory, backed by substantial statistical evidence, on the causes of price fluctuations in speculative markets. It challenges the standard efficient markets...
    $142.96

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  • Entrepreneurial Marketing
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    Entrepreneurial Marketing

    How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to...
    RRP: $395.00
    $390.00

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  • The Essentials of Marketing Research The Essentials of Marketing Research
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    The Essentials of Marketing Research

    Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in...
    $543.31

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