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2485 results for 'market critic'

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Critical Marketing

Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal...

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$177.00

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Critical Thinking for Marketers, Volume II

This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science...

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$62.00

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The Market and its Critics (Routledge Revivals)

The Market and Its Critics, first published in 1988, considers the reaction of socialist writers to the growth of the market economy in nineteenth century Britain, and examines in detail the diverse...

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$308.00

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Critical Perspectives on Diversity, Equity, and Inclusion in Marketing

Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as "less privileged" or "low-income...

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$418.00

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Critical Thinking for Marketers, Volume I

All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call "arguments." An argument is a set of related statements comprising...

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$62.00

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Critical race theory and inequality in the labour market

Critical race theory and inequality in the labour market presents racial stratification as the underlying system that accounts for the differential in outcomes in the labour market. It employs...

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$233.00

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Marketing : A Critical Textbook

Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world.

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$159.00

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Critical Point Marketing 2.0

There are many critical points in the sales process where digital marketing can be highly effective. One of the most critical is when a potential customer is actively searching for your product or...

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$44.00

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New Perspectives on Critical Marketing and Consumer Society

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by...

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$128.00

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Marketing Activities- A critical analysis from an ethical point of view

Recently, it seems as if the general opinion about marketing has deteriorated,in particular due to broadly discussed scandals. At the same time, there hasbeen increased interest in corporate social...

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$63.00

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Critical Issues on Islamic Banking and Financial Markets

To the layman who wishes to understand modern Islamic financial transactions, this book will prove friendly and helpful. It provides the underlying principles of Shariah financial instruments and...

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$81.00

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The critical study of food retailers versus wholesalers. Opportunities of digitization in the international market

Master's Thesis from the year 2019 in the subject Business economics - E-Commerce, grade: 1.3, Fresenius University of Applied Sciences Köln, course: The critical study of food retailers vs...

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$201.00

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Convincing the Critical. The Importance Of Over-the-counter Drug (OTC) Product PR To OTC Integrated Marketing Communications

Master's Thesis from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Sehr gut, Coventry University, language: English, abstract: Public...

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$126.00

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Critical Branding

Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the...

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$373.00

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Critical Management Studies

"Critical Management Studies" brings an integrated critical approach to the study of management and organizations. The contributors provide a critically oriented overview of the entire area of...

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$172.00

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Critical Management Studies

"Critical Management Studies" brings an integrated critical approach to the study of management and organizations. The contributors provide a critically oriented overview of the entire area of...

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$172.00

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Critical Management Studies

"Critical Management Studies" brings an integrated critical approach to the study of management and organizations. The contributors provide a critically oriented overview of the entire area of...

RRP:

$172.00

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Electronic Media Criticism

Electronic Media Criticism introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological,...

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$212.00

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Christian and critical remarks on a droll, or interlude, called The Minor, now acting ... in the Hay-Market, etc. By a Minister of the Church of Christ. Second edition.

Title: Christian and critical remarks on a droll, or interlude, called The Minor, now acting ... in the Hay-Market, etc. By a Minister of the Church of Christ. Second edition...

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$36.00

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Suspicions of Markets

In this work, Rutherford reviews why Adam Smith, Hayek, Mises and others praised economic markets, with a view to understanding, in contrast, historical attacks on markets dating as far back as...

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$241.00

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Marketization

This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of...

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$184.00

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Marketing Discourse

The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization...

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$385.00

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Why are Critics Afraid of Dragons?

Fantasy literature is hugely popular amongst readers worldwide yet has long been shunned by literary critics. Why Are Critics Afraid of Dragons? examines the reasons for this neglect, and presents a...

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$88.00

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Marketing in Perspective (RLE Marketing)

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author...

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$121.00

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Marketing Theory

Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to...

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$169.00

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Marketing Communication, Direct Marketing, Public Relation and Advertising

Research Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, University Merdeka Maduin, course: Communication, language: English,...

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$87.00

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Islam, Marketing and Consumption

In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a...

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$116.00

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Marketing Ethics & Society

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and...

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$151.00

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Strategic Marketing Issues in Emerging Markets

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the...

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$92.00

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Language and the Market Society

Language plays a central role in creating and sustaining the market society-a society, that is, in which market exchange is no longer simply a process, but an all-encompassing social principle. The...

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$147.00

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Christian and Critical Remarks on a Droll, or Interlude, Called The Minor Now Acting by a Company of Stage Players in the Hay-market

The 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping made possible by advances in the printing press. In its determination to preserve...

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$46.00

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Marketing Fashion

Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective...

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$109.00

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Marx, Critical Theory, and Religion

The Sociology of Religion has had several frameworks guiding its analysis including functionalism, interpretive sociology, phenomenology, symbolic interactionism and now rational choice theory...

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$69.00

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Accountable Marketing

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability...

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$432.00

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Market Sense

This book concentrates upon the historic associations of the marketplace in the work of Aristotle, Adam Smith, Karl Marx, and demonstrates how what markets were imagined to entail for society was...

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$65.00

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Mountain Resort Marketing and Management

Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book...

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$111.00

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Decolonizing Marketing Theory and Practice

This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a...

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$347.00

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Economics, Ethics and the Market

The primary aim of the text is to introduce the reader to the relationship between economics and ethics and to the application of economic ethics in the evaluation of the market. The reader will gain...

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$147.00

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Media Criticism in a Digital Age

Media Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for...

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$198.00

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Internal Marketing

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists and...

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$126.00

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Budgets and Markets

Budgets and Markets highlights the decisions involved in budgeting and marketing European films. It looks at the origin, development, production, distribution, financing and profit of thirteen...

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$347.00

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The Routledge Handbook of Critical Public Relations

Timely, authoritative and provocative, this major volume meets the emerging need for an introduction to critical public relations, to look at the diverse perspectives in the field and to construct a...

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$590.00

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Critical Realist Applications in Organisation and Management Studies

Critical realism has become increasingly important in the way organization and management is studied. This innovative book argues for an alternative to the prevailing ontology, and shows how...

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$385.00

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The Efficient Market Hypothesists

Describes the lives, theories, and legacies of six great minds in finance who changed the way we look at financial markets and equilibrium. Bachelier, Samuelson, Fama, Ross, Tobin, and Shiller;...

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$294.00

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Marketing In and For a Sustainable Society

This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects...

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$285.00

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Second Language Acquisition and the Critical Period Hypothesis

Second Language Acquisition and the Critical Period Hypothesis is the only book on the market to provide a diverse collection of perspectives, from experienced researchers, on the role of the...

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$373.00

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Forecasting in Marketing

Master the Art of Predictive Marketing with Forecasting in Marketing by V. KumarIn today's competitive landscape, accurate forecasting is critical for making data-driven marketing decisions that...

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$158.00

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Making Public Services Management Critical

This book brings together public services policy and public services management in a novel way that is likely to resonate with academics, policy makers and practitioners engaged in the...

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$347.00

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