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  • Stock Market and Foreign Exchange Market Stock Market and Foreign Exchange Market
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    Stock Market and Foreign Exchange Market

    Stock market investors trade securities that fluctuate based on a variety of factors. But the exchange market is a currency mechanism, and it is not subject to the same regulations and factors that...
    $25.00

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  • Markets and Market Liberalization
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    Markets and Market Liberalization

    The general theme of Volume 24 is the impact of, and reaction to, the spread of market systems and market liberalization by local communities. Part I examines cases in which migration has opened new...
    $304.00

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  • Reconnecting Marketing to Markets
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    Reconnecting Marketing to Markets

    The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By...
    RRP: $266.00
    $233.00

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  • Green Marketing in Emerging Markets Green Marketing in Emerging Markets
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    Green Marketing in Emerging Markets

    Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of...
    $281.00

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  • Marketing Organisation (RLE Marketing) Marketing Organisation (RLE Marketing)
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    Marketing Organisation (RLE Marketing)

    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of...
    $121.00

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  • WireGrassroots Marketing WireGrassroots Marketing
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    WireGrassroots Marketing

    Grassroots marketing, often called guerilla marketing, is defined as marketing from the ground up-starting with small groups who expand your marketing message to larger groups. It is often...
    $41.00

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  • The Marketing Environment (RLE Marketing) The Marketing Environment (RLE Marketing)
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    The Marketing Environment (RLE Marketing)

    This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and...
    $121.00

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  • Creative Marketing Creative Marketing
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    Creative Marketing

    Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory...
    $227.00

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  • Market and Socialism Market and Socialism
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    Market and Socialism

    This book explores the encounters with market socialism through reforms in China and Vietnam and looks at the distinctions between market socialism and capitalism. The book discusses whether market...
    $227.00

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  • Marketing (RLE Marketing) Marketing (RLE Marketing)
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    Marketing (RLE Marketing)

    Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates...
    $121.00

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  • The Flight of a Marketer The Flight of a Marketer
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    The Flight of a Marketer

    Have you ever wondered how professional marketers deal with real-life challenges? How they manage to navigate through while getting ideas and judgements from almost every individual around...
    $22.00

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  • Adaptive Markets
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    Adaptive Markets

    A new, evolutionary explanation of markets and investor behaviorHalf of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are rational and...
    RRP: $42.99
    $42.00

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  • Image coming soon
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    Intuitive Marketing

    Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as “patsies.”Traditional marketing...
    $66.00

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  • Mobile Marketing
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    Mobile Marketing

    In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The...
    RRP: $362.00
    $357.00

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  • Obstructive Marketing Obstructive Marketing
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    Obstructive Marketing

    In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or...
    $137.00

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  • Wine Marketing
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    Wine Marketing

    Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following...
    RRP: $117.99
    $117.00

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  • Markets for Water Markets for Water
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    Markets for Water

    Markets for Water: Potential and Performance dispels many of the myths surrounding water markets and gives readers a comprehensive picture of the way that markets have developed in different ...
    $335.00

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  • The Relationship Marketer The Relationship Marketer
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    The Relationship Marketer

    In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The...
    $92.00

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  • Red Market Red Market
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    Red Market

    It offers in-depth, practical insight into how companies can meet the challenges and seize the opportunities of emerging markets. Through detailed analysis of expansion strategies, product...
    $55.00

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  • Market Consistency
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    Market Consistency

    Achieving market consistency can be challenging, even for the most established finance practitioners. In Market Consistency: Model Calibration in Imperfect Markets, leading expert Malcolm Kemp shows...
    $124.00

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  • International Marketing
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    International Marketing

    This comprehensive text provides students with a solid foundation in international marketing theory, research, and practice.Fully updated throughout, the book covers all the latest trends and topics,...
    RRP: $662.00
    $653.00

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  • Youtube Marketing Youtube Marketing
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    Youtube Marketing

    YouTube marketing is more important than ever before. "YouTube Marketing: Tips and Tricks for Better Conversions using YouTube Marketing Strategies" offers an in-depth look on how you can use YouTube...
    $25.00

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  • Markets of Dispossession
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    Markets of Dispossession

    What happens when the market tries to help the poor? In many parts of the world today, neo-liberal development programs are offering ordinary people the tools of free enterprise as the means to...
    $61.00

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  • Marketing flops Marketing flops
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    Marketing flops

    Bachelor Thesis from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Otto Beisheim School of Management Vallendar, language: English, abstract:...
    $116.00

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  • The Marketization of Nonprofits
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    The Marketization of Nonprofits

    This thesis deals with the concept and consequences of marketization in the nonprofit sector. Marketization describes the process of nonprofit organizations becoming more business-like and is caused,...
    $90.00

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  • Marketing Is Dead, Long Live Marketing Marketing Is Dead, Long Live Marketing
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    Marketing Is Dead, Long Live Marketing

    Today's consumers are very different than they were before the internet. And the old ways of disruptive marketing no longer work since people go online to research and have less time to waste...
    $77.00

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  • UnCloned Marketing UnCloned Marketing
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    UnCloned Marketing

    <p><strong>BEFORE AN OFFER CAN BE PROFITABLE, IT HAS TO BE MARKETABLE.</strong></p><p>Your company can create the most innovative, jaw-dropping product or service ever...
    $47.00

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  • Marketing Alignment Marketing Alignment
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    Marketing Alignment

    This guide will explain the crucial importance of sales and marketing alignment. Business executives must ensure that their corporate positioning, product positioning, value propositions, sales...
    $24.00

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  • Marketing
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    Marketing

    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected...
    RRP: $441.00
    $435.00

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  • sale
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    Marketing Rebellion

    Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant...
    $43.00

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