520 results for 'manag brand'

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  • Brand Management
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    Brand Management

    This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest...
    $146.00

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  • Brand Management
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    Brand Management

    Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond...
    RRP: $362.00
    $357.00

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  • Trust and Brand Management
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    Trust and Brand Management

    Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.The benefits for readers of this book lie in...
    RRP: $100.99
    $100.00

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  • Strategic Brand Management
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    Strategic Brand Management

    The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses,...
    RRP: $362.00
    $357.00

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  • Digital Brand Management
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    Digital Brand Management

    In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand...
    RRP: $362.00
    $357.00

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  • Managing Brand Crises
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    Managing Brand Crises

    Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger. In today's...
    RRP: $97.99
    $87.99

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  • Luxury Fashion Brand Management
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    Luxury Fashion Brand Management

    This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly,...
    RRP: $362.00
    $357.00

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  • Strategic Brand Management
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    Strategic Brand Management

    The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses,...
    RRP: $92.99
    $92.00

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  • Managing the Authenticity of Narrative Brands
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    Managing the Authenticity of Narrative Brands

    This book investigates the concept of brand authenticity within narrative media, focusing on how audience expectations and reactions shape perceptions of brand endings and plot developments. By...
    RRP: $142.99
    $141.00

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  • Systems Theory and Agile Brand Management
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    Systems Theory and Agile Brand Management

    Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just...
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  • Systems Theory and Agile Brand Management
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    Systems Theory and Agile Brand Management

    Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just...
    RRP: $362.00
    $357.00

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  • CEO Branding
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    CEO Branding

    CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful...
    RRP: $395.00
    $390.00

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  • Brand Culture
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    Brand Culture

    This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the...
    RRP: $121.99
    $121.00

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  • Sport Branding
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    Sport Branding

    Sport Branding: Theory and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through...
    RRP: $362.00
    $357.00

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  • Brands and Consumers
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    Brands and Consumers

    Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form...
    RRP: $60.99
    $60.00

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  • Sport Branding
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    Sport Branding

    Sport Branding: Theory and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through...
    RRP: $100.99
    $100.00

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  • CEO Branding CEO Branding
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    CEO Branding

    CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful...
    $163.00

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  • Sport Brands
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    Sport Brands

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands...
    RRP: $121.99
    $121.00

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  • Brand Metrics Brand Metrics
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    Brand Metrics

    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand...
    $432.00

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  • Building the Athlete Brand
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    Building the Athlete Brand

    This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social media, athletes have...
    RRP: $83.99
    $83.00

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  • Building the Athlete Brand
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    Building the Athlete Brand

    This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social media, athletes have...
    RRP: $362.00
    $357.00

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  • Sport Branding Insights
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    Sport Branding Insights

    In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a...
    RRP: $52.99
    $52.00

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  • Image coming soon
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    Strategic Brand Storytelling

    In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic...
    RRP: $100.99
    $100.00

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  • Strategic Brand Storytelling
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    Strategic Brand Storytelling

    In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic...
    RRP: $362.00
    $357.00

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  • Place Branding
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    Place Branding

    Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles...
    RRP: $362.00
    $357.00

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  • Nostalgic Branding in the Toy Industry
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    Nostalgic Branding in the Toy Industry

    In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers’ emotions, experiences, and memories. This book explores the essence of nostalgic branding...
    RRP: $52.99
    $52.00

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  • Sustainable Brand Leadership
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    Sustainable Brand Leadership

    Sustainable Brand Leadership reveals, in simple steps, how to cultivate a leadership mentality to nurture future-fit brand management systems. These systems nurture balance, build resilience and...
    RRP: $362.00
    $357.00

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  • Branding Television
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    Branding Television

    Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new...
    RRP: $362.00
    $357.00

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  • Image coming soon
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    How Brands Become Icons

    Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers...
    RRP: $67.99
    $65.00

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  • Creating Powerful Brands
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    Creating Powerful Brands

    This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory...
    RRP: $130.99
    $130.00

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  • Brands on a Mission
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    Brands on a Mission

    Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability.Brands on a Mission explores the importance of creating a performance culture that is...
    RRP: $65.99
    $65.00

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  • International Luxury Brand Strategy
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    International Luxury Brand Strategy

    This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the...
    RRP: $92.99
    $92.00

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  • Sustainable Brand Leadership
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    Sustainable Brand Leadership

    Sustainable Brand Leadership reveals, in simple steps, how to cultivate a leadership mentality to nurture future-fit brand management systems. These systems nurture balance, build resilience and...
    RRP: $71.99
    $71.00

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  • Luxury Marketing and Brand Strategy
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    Luxury Marketing and Brand Strategy

    This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize...
    RRP: $102.99
    $102.00

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  • Sports Sponsorship and Branding
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    Sports Sponsorship and Branding

    This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of...
    RRP: $100.99
    $100.00

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  • Luxury Marketing and Brand Strategy
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    Luxury Marketing and Brand Strategy

    This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize...
    RRP: $362.00
    $357.00

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  • Brand Beauty Unleashed
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    Brand Beauty Unleashed

    This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it...
    RRP: $362.00
    $357.00

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  • Personal Branding in the Knowledge Economy
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    Personal Branding in the Knowledge Economy

    Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge,...
    RRP: $362.00
    $357.00

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