2769 results for 'edit market'

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  • Markets or Governments, second edition
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    Markets or Governments, second edition

    Provides a formal theory of nonmarket failure, analyzing such problems as redundant costs, monopoly, frequency of unanticipated externalities, and bureaucracy in such nonmarket institutions as...
    $96.00

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  • Marketing Theory
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    Marketing Theory

    Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to...
    $169.00

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  • Critical Marketing
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    Critical Marketing

    Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal...
    $177.00

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  • Airport Marketing Airport Marketing
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    Airport Marketing

    This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future...
    $100.00

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    Songwriter's Market 40th Edition
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    Songwriter's Market 40th Edition

    Songwriter's Market is the go-to source for songwriters and performing artists who seek career advice and up-to-date information for placing their songs with music publishers, discovering record...
    RRP: $59.99
    $53.00

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  • Social Media Marketing (Fifth Edition) Social Media Marketing (Fifth Edition)
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    Social Media Marketing (Fifth Edition)

    The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.
    $369.00

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  • The Marketing Plan
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    The Marketing Plan

    Create winning marketing plans like the pros!Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines...
    $341.00

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  • Retail Marketing and Branding
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    Retail Marketing and Branding

    Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second...
    $87.00

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  • Marketing in Transition Marketing in Transition
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    Marketing in Transition

    This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of...
    $227.00

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  • The Marketing Book The Marketing Book
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    The Marketing Book

    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory...
    $198.00

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  • Minority Marketing Minority Marketing
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    Minority Marketing

    This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It...
    $220.00

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  • Market Segmentation
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    Market Segmentation

    Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine,...
    $92.00

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    Marketing Fashion

    Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective...
    $109.00

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  • The Business Marketing Course
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    The Business Marketing Course

    The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a...
    $167.00

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  • Marketing Transformation Marketing Transformation
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    Marketing Transformation

    This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field;...
    $442.00

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  • The Securitization Markets Handbook
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    The Securitization Markets Handbook

    A comprehensive guide to the continuously evolving world of securitization The Second Edition of The Securitization Markets Handbook is a valuable resource for both experienced money managers trying...
    $189.00

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    Sustainable Market Farming, Second Edition
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    Sustainable Market Farming, Second Edition

    The complete year-round guide to organic vegetable production for market gardeners and small-scale farmers now fully revised and updatedSustainable Market Farming is the comprehensive, go-to...
    RRP: $105.00
    $104.00

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  • Entrepreneurship Marketing Entrepreneurship Marketing
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    Entrepreneurship Marketing

    Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept...
    $95.00

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  • Humanism in Marketing Humanism in Marketing
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    Humanism in Marketing

    This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more...
    $375.00

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  • Marketing Horizons Marketing Horizons
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    Marketing Horizons

    Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and...
    $227.00

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  • Essentials of Marketing Management Essentials of Marketing Management
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    Essentials of Marketing Management

    The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from...
    $170.00

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  • Understanding Futures Markets
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    Understanding Futures Markets

    Now in its sixth edition, Understanding Futures Markets by Robert Kolb (University of Colorado) and James Overdahl (Chief Economist of the Commodity Futures Trading Commission) provides the most...
    $129.00

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  • Brilliant Marketing
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    Brilliant Marketing

    Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works...
    $62.00

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  • Destination Marketing Destination Marketing
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    Destination Marketing

    Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing...
    $123.00

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    Market Forecasting

    A rare market forecasting work published in India. Exact Facsimile Reprint of Original Edition Published: 1949. Illustrated With Charts & Maps.
    $79.00

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  • Marketing the e-Business Marketing the e-Business
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    Marketing the e-Business

    E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying...
    $147.00

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  • Digital Analytics for Marketing Digital Analytics for Marketing
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    Digital Analytics for Marketing

    This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to...
    $131.00

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  • Capital Market Instruments Capital Market Instruments
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    Capital Market Instruments

    The third edition of Capital Market Instruments: Analysis and Valuation is a fully revised and updated guide to the most important products in use in the financial markets today, providing clear...
    $238.00

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  • Marketing Recorded Music Marketing Recorded Music
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    Marketing Recorded Music

    This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters...
    $385.00

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  • Fashion Marketing
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    Fashion Marketing

    ?Clothing that is not purchased or worn is not fashion? (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer...
    $74.00

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  • Connected Marketing Connected Marketing
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    Connected Marketing

    Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth...
    $131.00

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  • Social Media Marketing
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    Social Media Marketing

    Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such...
    $445.00

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  • Inbound Marketing and SEO
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    Inbound Marketing and SEO

    Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO...
    $49.00

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  • Contemporary Trends in Marketing Contemporary Trends in Marketing
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    Contemporary Trends in Marketing

    This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer...
    $298.00

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  • International Marketing
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    International Marketing

    Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors...
    $156.00

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  • Markets For The People Markets For The People
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    Markets For The People

    Markets For The People: The Consumer�������s Part is a book written by James William Sullivan and originally published in 1913. The book is a comprehensive analysis of the role of consumers in the...
    $87.00

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