2262 results for 'design market'

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  • Market Design
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    Market Design

    The digital economy led to many new services where supply is matched with demand. This book introduces the fundamentals of market design, an engineering field at the intersection of computer science,...
    $160.89

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  • Marketing Basics for Designers
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    Marketing Basics for Designers

    Jane D. Martin

    Business essentials and marketing strategies to help your firmsurvive and thrive . . .As a design professional running your own small firm, you expect towear many hats--designer, office manager,...
    $195.83

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  • Data Mining for Design and Marketing
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    Data Mining for Design and Marketing

    Yukio Ohsawa

    Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and...
    RRP: $494.00
    $487.00

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  • Data Mining for Design and Marketing Data Mining for Design and Marketing
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    Data Mining for Design and Marketing

    Yukio Ohsawa

    Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and...
    $210.66

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  • Organizational Design for Marketing Futures Organizational Design for Marketing Futures
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    Organizational Design for Marketing Futures

    Roy Hayhurst

    This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms...
    $378.22

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  • Designing Competitive Electricity Markets Designing Competitive Electricity Markets
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    Designing Competitive Electricity Markets

    Workshop on Markets for Electricity Econ

    This volume contains papers that were discussed at the fust workshop on Markets for Electricity: Economics and Technology (MEET) held at Stanford University on March 7-8, 1997. The workshop's focus...
    $226.80

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  • Mobile Marketing
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    Mobile Marketing

    Alex Michael

    In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The...
    RRP: $362.00
    $357.00

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  • Obstructive Marketing Obstructive Marketing
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    Obstructive Marketing

    Maitland Hyslop

    In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or...
    $152.98

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  • Marketing
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    Marketing

    Paul Reynolds

    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected...
    RRP: $441.00
    $435.00

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  • The A-Z of Digital Marketing The A-Z of Digital Marketing
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    The A-Z of Digital Marketing

    James Gaubert

    Have you ever found yourself sat in a digital marketing meeting nodding along, too afraid to ask 'what do you mean?' Do you know the meaning of SoLoMo, VTR, SERP, trendjacking, permalinks, CX, IRM...
    $21.25

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  • Tourism and Hospitality Marketing
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    Tourism and Hospitality Marketing

    Nimit Chowdhary

    This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and...
    RRP: $88.99
    $88.00

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  • Markets and Politicians Markets and Politicians
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    Markets and Politicians

    Arye L. Hillman

    Arye L. Hillman There has been much economic theorizing directed at providing the politician with guidance in the design of policies that will amend market outcomes in ways that achieve specified...
    $441.52

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  • Handbook of Market Segmentation
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    Handbook of Market Segmentation

    Art Weinstein

    Develop a successful strategy for segmenting high-tech and industrial markets! Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their...
    RRP: $395.00
    $390.00

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  • Market Driven Enterprise
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    Market Driven Enterprise

    Amiya K. Chakravarty

    A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profitsProducing a product or service to heighten...
    $321.50

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  • Digital Marketing
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    Digital Marketing

    Allison, Dr. Kyle

    Essential reference and test prep for students in the digital marketing college course, and a great tool for business professionals. This handy six page laminated reference is perfect for those in...
    $19.99

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  • Social Marketing
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    Social Marketing

    Lee, Nancy R.

    Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a...
    $157.00

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  • The Marketing Book The Marketing Book
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    The Marketing Book

    Michael J. Baker

    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory...
    $220.52

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  • Marketing
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    Marketing

    Paul Reynolds

    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected...
    RRP: $113.99
    $113.00

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  • The Marketing Pathfinder
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    The Marketing Pathfinder

    David W. Stewart

    Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations,...
    RRP: $80.25
    $76.64

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  • Sports Marketing
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    Sports Marketing

    Matthew D. Shank

    Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this...
    RRP: $441.00
    $435.00

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  • The Accidental Marketer
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    The Accidental Marketer

    Tom Spitale

    A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and...
    RRP: $48.35
    $47.14

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  • Marketing Communications
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    Marketing Communications

    Lynne Eagle

    Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target...
    RRP: $100.99
    $100.00

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  • Marketing Social Change
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    Marketing Social Change

    Alan R. Andreasen

    This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change...
    $125.34

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  • Accountable Marketing Accountable Marketing
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    Accountable Marketing

    David W Stewart

    Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability...
    $486.64

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  • Managing Marketing
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    Managing Marketing

    Roger Palmer

    The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy,...
    RRP: $107.99
    $107.00

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  • Visual Marketing Visual Marketing
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    Visual Marketing

    Michel Wedel

    This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of...
    $445.98

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  • Mobile Marketing
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    Mobile Marketing

    Alex Michael

    In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The...
    RRP: $107.99
    $107.00

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  • Architect's Essentials of Marketing
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    Architect's Essentials of Marketing

    David Koren

    Easy access to crucial marketing information for design professionals Find the concise, practical business information you need right now in the Architect's Essentials of Professional Practice...
    $116.56

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  • Hacking Marketing
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    Hacking Marketing

    Scott Brinker

    Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing...
    RRP: $56.82
    $55.68

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  • Be a Network Marketing Superstar Be a Network Marketing Superstar
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    Be a Network Marketing Superstar

    Mary Christensen

    Be a Network Marketing Superstar provides a proven multi-step program designed to help readers quickly become stars in the profitable network marketing industry.With equal parts advice and...
    RRP: $32.99
    $31.84

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  • Moral Markets
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    Moral Markets

    Nico Stehr

    Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the...
    RRP: $149.99
    $148.00

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  • Developments in Labour Market Analysis Developments in Labour Market Analysis
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    Developments in Labour Market Analysis

    Caroline Joll

    First published in 1983. This text is designed to enable intermediate and advanced students to attain familiarity with the theoretical concepts used in labour market analysis, and to apply them...
    $445.98

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  • Moral Markets
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    Moral Markets

    Nico Stehr

    Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the...
    RRP: $494.00
    $487.00

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  • Integrated Advertising, Promotion, and Marketing
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    Integrated Advertising, Promotion, and Marketing

    Anubhav Mishra

    This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a...
    RRP: $362.00
    $357.00

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  • Modernism and Market Fantasy Modernism and Market Fantasy
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    Modernism and Market Fantasy

    Carey James Mickalites

    In Modernism and Market Fantasy, Carey Mickalites explores British modernist fiction's critical designs on the changing economic culture in which it took shape. Examining work that ranges from...
    RRP: $93.49
    $91.62

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  • Ethnography for Marketers
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    Ethnography for Marketers

    Hy Mariampolski

    `Ethnography for Marketers does an excellent job of capturing the academic aspects of ethnography but does so from a practical, useful point of view. Author Hy Mariampolski's expertise in the field...
    $342.50

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  • Macro Markets
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    Macro Markets

    Macro Markets puts forward a unique and authoritative set of detailed proposals for establishing new markets for the management of the biggest economic risks facing society. Our existing financial...
    $75.97

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  • Tourism and Hospitality Marketing
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    Tourism and Hospitality Marketing

    Nimit Chowdhary

    This book provides a comprehensive overview of marketing for the tourism and hospitality industry. With a focus on the Indian subcontinent, it explores various frameworks and marketing strategies and...
    RRP: $362.00
    $357.00

    Add to Cart The item has been added