998 results for 'brand tool'

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  • Branding & AI Branding & AI
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    Branding & AI

    This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how branding on an organizational and personal level is...
    $97.00

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  • Brand Choice Brand Choice
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    Brand Choice

    Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and...
    $184.00

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  • Managing Brands in 4D
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    Managing Brands in 4D

    Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but...
    $214.00

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  • The Power of Branding The Power of Branding
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    The Power of Branding

    This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for branding. Branding is a way for leaders to make students'...
    $40.00

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    Aaker on Branding
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    Aaker on Branding

    Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related...
    RRP: $32.99
    $24.00

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  • Engaging Brands Engaging Brands
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    Engaging Brands

    How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory...
    $75.00

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  • Customize the Brand
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    Customize the Brand

    This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each...
    $99.00

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  • Brand Metrics Brand Metrics
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    Brand Metrics

    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand...
    $432.00

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    Strategic Employer Branding for IT Companies

    The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT...
    $321.00

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  • Brand Transformation Brand Transformation
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    Brand Transformation

    To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to...
    $123.00

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  • Blending AI & Brand Strategy Blending AI & Brand Strategy
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    Blending AI & Brand Strategy

    Blending AI & Brand Strategy" is an essential guide tailored for career professionals and aspiring thought leaders eager to leverage the transformative power of artificial intelligence in...
    $18.00

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  • Neighborhood Brands Neighborhood Brands
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    Neighborhood Brands

    Facebook and Google have changed the way customers begin their relationship with your neighborhood business. Customers are now more likely to find you through these activities than you are to find...
    $28.00

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  • The Agile Brand Revisited The Agile Brand Revisited
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    The Agile Brand Revisited

    With increased competition, rapid change, and new technologies continually on the rise, brands must evolve to stay relevant, resilient, and successful. The Agile Brand Revisited by best-selling...
    $47.00

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  • The Resilient Brand The Resilient Brand
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    The Resilient Brand

    In today's constantly changing and competitive marketplace, it's more important than ever for businesses to stay relevant and adapt to new challenges. One key way to do this is through effective...
    $47.00

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  • Competitive Branding Strategies Competitive Branding Strategies
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    Competitive Branding Strategies

    Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to...
    $216.00

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    Brand Seduction
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    Brand Seduction

    "Powerful, profound, and beautifully written,Brand Seductionraises the bar for every marketer to do work that truly matters." -Seth Godin, author of All Marketers Are Liars"Clever, creative, and...
    RRP: $29.99
    $29.00

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  • Managing Brand Crises
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    Managing Brand Crises

    Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger. In today's...
    $104.00

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  • Brand Desire
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    Brand Desire

    Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions,...
    $65.00

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  • Creating Brand Cool Creating Brand Cool
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    Creating Brand Cool

    In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct...
    $347.00

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  • Branding the Nation
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    Branding the Nation

    National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them "brand" their jurisdiction. Using the tools,...
    RRP: $85.95
    $75.00

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  • Balanced Brand
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    Balanced Brand

    Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and...
    $58.00

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    Brand You Economics

    Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand.These methods can pay...
    $74.00

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  • Brand Intervention Brand Intervention
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    Brand Intervention

    Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book...
    $131.00

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  • The Cultural Meaning of Brands The Cultural Meaning of Brands
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    The Cultural Meaning of Brands

    The Cultural Meaning of Brands introduces a conceptual framework to understand: (1) How globalization  is changing the marketplace and the way consumers bring cultural meanings and identities to...
    $147.00

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  • Vertical Brand Portfolio Management Vertical Brand Portfolio Management
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    Vertical Brand Portfolio Management

    Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies...
    $92.00

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  • Personal Brand Clarity Personal Brand Clarity
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    Personal Brand Clarity

    Whether you're growing a new business or an experienced solo-professional, Personal Brand Clarity is your step-by-step consulting guide to the personal brand-defining process. Realize your...
    $39.00

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  • Employer Branding for Competitive Advantage Employer Branding for Competitive Advantage
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    Employer Branding for Competitive Advantage

    This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current...
    $373.00

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  • Managing TV Brands with Social Media Managing TV Brands with Social Media
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    Managing TV Brands with Social Media

    Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive literature review of the research...
    $122.00

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  • Online Place Branding Online Place Branding
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    Online Place Branding

    Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place...
    $121.00

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  • The Handbook of Brand Management Scales The Handbook of Brand Management Scales
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    The Handbook of Brand Management Scales

    The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions...
    $398.00

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  • Branding the Middle East Branding the Middle East
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    Branding the Middle East

    This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond...
    $245.00

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  • Brand the Author (Not the Book) Brand the Author (Not the Book)
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    Brand the Author (Not the Book)

    ★ If you want to write books and publish long-term, you need a written author brand to get your books in front of the right readers. This is the only author branding workbook that uses proven steps...
    $32.00

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  • Breakthrough Nonprofit Branding
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    Breakthrough Nonprofit Branding

    Breakthrough NONPROFIT BRANDING At a time of intense competition, low barrier to entry, and lightning-quick brand recognition, leading nonprofits are building more value-rich branding programs. They...
    $91.00

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  • Corporate Branding in Facebook Fan Pages Corporate Branding in Facebook Fan Pages
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    Corporate Branding in Facebook Fan Pages

    In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation...
    $62.00

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  • Brand Management Strategies
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    Brand Management Strategies

    As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies- Luxury...
    $247.00

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  • Brand Islam
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    Brand Islam

    From food products to fashions and cosmetics to children's toys, a wide range of commodities today are being marketed as "halal" (permitted, lawful) or "Islamic" to Muslim consumers both in the West...
    $61.00

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  • What Great Brands Do
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    What Great Brands Do

    Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an...
    $55.00

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  • Hospitality Branding
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    Hospitality Branding

    In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its...
    $54.00

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  • Strategy and Management of Industrial Brands Strategy and Management of Industrial Brands
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    Strategy and Management of Industrial Brands

    Preface. 1: Development of the Concept of Brands. 1. Brands: from their origins to complexity. 2. The evolving status of brands. 3. The brand, a tool with ever-widening applications. 2: The Role of...
    $151.00

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  • Personal Brand Pathway Personal Brand Pathway
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    Personal Brand Pathway

    Discover the transformative power of personal branding with "Personal Brand Pathway" by Jay Surti. In this comprehensive guide, you'll embark on a journey to unlock your unique identity,...
    $34.00

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  • Alliance Brand
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    Alliance Brand

    As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their...
    $87.00

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  • I AM THE BRAND I AM THE BRAND
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    I AM THE BRAND

    In a world where everyone is thriving for attention, "I Am the Brand" by Khadija Maaref serves as a guiding light for those looking to break away from the ordinary and become something extraordinary...
    $47.00

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  • How to Brand Your Professional Profile? How to Brand Your Professional Profile?
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    How to Brand Your Professional Profile?

    This book is highly productive if you are a CEO who wants to take your company to the next level, an employee who wants to develop your career, an entrepreneur who wants to start a business from...
    $27.00

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