1309 results for 'brand guid'

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  • LogoLounge Guide to Iconic Branding
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    LogoLounge Guide to Iconic Branding

    Gardner, Bill

    From the founder of LogoLounge comes a definitive guide to creating timeless visual identities.  The LogoLounge Guide to Iconic Branding blends decades of trend forecasting and practical insight to...
    RRP: $69.99
    $68.00

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  • Creating a Brand Identity: A Guide for Designers
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    Creating a Brand Identity: A Guide for Designers

    Catharine Slade-Brooking

    Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer...
    RRP: $45.00
    $44.00

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    The Bullhearted Brand

    Joseph Szala

    The statistics are infamous with anyone in the industry-newbie or veteran. Many restaurants never make it past year one, and even less make it to year five. But why? What's are the causes of such...
    RRP: $66.54
    $63.55

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  • The Brand Advocate The Brand Advocate
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    The Brand Advocate

    Bill Nissim

    What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand...
    RRP: $16.86
    $16.27

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  • The Brand Book
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    The Brand Book

    Daryl Fielding

    Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, LoafA healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UKThis needs to be in all...
    RRP: $45.00
    $44.00

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  • Brand Journalism
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    Brand Journalism

    Andy Bull

    Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of...
    $445.98

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  • Navigating Brand Activism
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    Navigating Brand Activism

    Jag Sheth

    In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and...
    RRP: $69.99
    $69.00

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  • Personal Brand Clarity Personal Brand Clarity
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    Personal Brand Clarity

    Suzanne Tulien

    Whether you're growing a new business or an experienced solo-professional, Personal Brand Clarity is your step-by-step consulting guide to the personal brand-defining process. Realize your unique...
    RRP: $39.92
    $38.92

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  • Managing Brand Crises
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    Managing Brand Crises

    Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger. In today's...
    RRP: $97.99
    $87.99

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  • BULLETPROOF Your Brand BULLETPROOF Your Brand
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    BULLETPROOF Your Brand

    Cathryn and Mark Warburton

    The only way truly bulletproof your brand is by way of trademark registration. Cathryn and Mark Warburton are intellectual property lawyers who share their decades of experience in this...
    $38.45

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  • Brand Seduction
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    Brand Seduction

    Daryl Weber

    "Powerful, profound, and beautifully written,Brand Seductionraises the bar for every marketer to do work that truly matters." -Seth Godin, author of All Marketers Are Liars"Clever, creative, and...
    RRP: $29.99
    $29.00

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  • Brands That Rock
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    Brands That Rock

    Roger Blackwell

    The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it,...
    RRP: $66.50
    $65.17

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  • Sport Branding Insights
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    Sport Branding Insights

    Constantino Stavros

    In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a...
    RRP: $52.99
    $52.00

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  • Political Branding Political Branding
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    Political Branding

    Christopher Pich

    This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating...
    $445.98

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  • Neighborhood Brands Neighborhood Brands
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    Neighborhood Brands

    Jeff Farris

    Facebook and Google have changed the way customers begin their relationship with your neighborhood business. Customers are now more likely to find you through these activities than you are to find...
    RRP: $28.67
    $27.95

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    Strategic Brand Storytelling

    Adam J. Mills

    In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic...
    RRP: $100.99
    $100.00

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  • Strategic Brand Storytelling
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    Strategic Brand Storytelling

    Adam J. Mills

    In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic...
    RRP: $362.00
    $357.00

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  • Navigating Brand Activism
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    Navigating Brand Activism

    Jag Sheth

    In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and...
    RRP: $307.00
    $303.00

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  • Digital Brand Management
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    Digital Brand Management

    Magdalena Grębosz-Krawczyk

    In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand...
    RRP: $362.00
    $357.00

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  • Building the Athlete Brand
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    Building the Athlete Brand

    Thomas van Schaik

    This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social media, athletes have...
    RRP: $83.99
    $83.00

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  • Building the Athlete Brand
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    Building the Athlete Brand

    Thomas van Schaik

    This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. In an era of digital technology and social media, athletes have...
    RRP: $362.00
    $357.00

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  • Brand Hustle
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    Brand Hustle

    McKinna, Troy

    How do impatient organisations build profitable brands, fast? The business world is obsessed with short-term results. Efficiency and cost-saving drives decision making. Marketers must do more with...
    $34.95

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  • The Art of Successful Brand Collaborations The Art of Successful Brand Collaborations
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    The Art of Successful Brand Collaborations

    Géraldine Michel

    Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the process of brand collaborations and explains the key factors of success to...
    $100.31

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  • Strategic Brand Design
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    Strategic Brand Design

    Roel Stavorinus

    Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective. It...
    RRP: $362.00
    $357.00

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  • Branded Content
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    Branded Content

    Jonathan Hardy

    This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media,...
    RRP: $88.99
    $88.00

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  • Alliance Brand
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    Alliance Brand

    Mark Darby

    As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their...
    RRP: $82.45
    $78.74

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  • Brand Gravity
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    Brand Gravity

    Lisa A Cole

    B2B buyers aren't waiting for your pitch—they're already in motion. By the time they contact sales, they've often already chosen their vendor. Groundbreaking 2024 research from 6sense reveals that...
    $25.00

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  • Brands on a Mission
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    Brands on a Mission

    Myriam Sidibe

    Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability.Brands on a Mission explores the importance of creating a performance culture that is...
    RRP: $65.99
    $65.00

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  • Luxury Marketing and Brand Strategy
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    Luxury Marketing and Brand Strategy

    Květa Olšanová

    This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize...
    RRP: $102.99
    $102.00

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  • Binge Worthy Branding Binge Worthy Branding
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    Binge Worthy Branding

    Sterling McKinley

    Binge Worthy Branding reveals how to build a brand strong enough to survive in this noisy and competition-driven economy. The book explains how you can use AI to build customer loyalty and outpace...
    RRP: $25.07
    $24.19

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  • Brand it Like Serhant
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    Brand it Like Serhant

    Ryan Serhant

    Bestselling author of Sell it Like Serhant and Big Money Energy and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratchBrand...
    $33.00

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  • Branded Content and Entertainment in Advertising
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    Branded Content and Entertainment in Advertising

    María Rodríguez-Rabadán Benito

    In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical...
    RRP: $92.99
    $92.00

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  • Personal & Business Branding Personal & Business Branding
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    Personal & Business Branding

    Joshua Reach

    Personal & Business Branding Are you trying build your personal brand with still, no results?Are you dying to get your brand out there but have no idea how?Are you waiting to go viral? If so keep...
    RRP: $16.49
    $15.91

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    Branded Content and Entertainment in Advertising

    María Rodríguez-Rabadán Benito

    In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical...
    $445.98

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  • Luxury Marketing and Brand Strategy
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    Luxury Marketing and Brand Strategy

    Květa Olšanová

    This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize...
    RRP: $362.00
    $357.00

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  • A-Z of better brand language A-Z of better brand language
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    A-Z of better brand language

    Rob Self-Pierson

    Ever wondered why the words you write aren't having the impact you expect?In the A-Z of better brand language, writer and brand language expert Rob Self-Pierson explores what makes language...
    RRP: $14.29
    $13.93

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  • Personal Branding for Professionals Personal Branding for Professionals
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    Personal Branding for Professionals

    Maurice Jager

    Create a recognizable and relatable personal brand.In a world where first impressions are often made online, your image has never been more important. Renowned entrepreneur, photographer, and speaker...
    $52.89

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  • Pokemon Essential Guide To The Paldea Region
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    Pokemon Essential Guide To The Paldea Region

    Pokemon

    This comprehensive Guide to Paldea will take you on a journey to discover the newest region in the Pokémon world: Paldea. Immerse yourself in a brand-new Pokémon region, Paldea. Meet the Pokémon who...
    $20.00

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  • Strategic Brand Licensing
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    Strategic Brand Licensing

    Maria Cristina Longo

    This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand...
    RRP: $90.99
    $90.00

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  • Branded Content Branded Content
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    Branded Content

    Jonathan Hardy

    This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media,...
    $445.98

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