402 results for 'brand current'

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  • Brand Assets
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    Brand Assets

    Tony Tollington

    Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case...
    $204.46

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  • The Employer Brand
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    The Employer Brand

    Simon Barrow

    Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial...
    $96.50

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  • Brands and Consumers
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    Brands and Consumers

    Jaywant Singh

    Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form...
    RRP: $60.99
    $60.00

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  • Branded Entertainment in Korea
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    Branded Entertainment in Korea

    Hyunsun Yoon

    Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.The book discusses the...
    RRP: $46.99
    $46.00

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  • Engaging Brands Engaging Brands
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    Engaging Brands

    Michela Addis

    How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory...
    $78.99

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  • Branded Entertainment in Korea Branded Entertainment in Korea
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    Branded Entertainment in Korea

    Hyunsun Yoon

    Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.The book discusses the...
    $176.16

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  • Brand Momentum Brand Momentum
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    Brand Momentum

    Tony Lewis

    The #1 Growth Metric For Every BoardroomSimple. Powerful. Predictive.Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing...
    $37.15

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  • Branding Masculinity Branding Masculinity
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    Branding Masculinity

    Elizabeth Hirschman

    Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current...
    $70.47

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  • City Branding
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    City Branding

    Alberto Vanolo

    Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in...
    RRP: $395.00
    $390.00

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  • The Brand Advocate The Brand Advocate
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    The Brand Advocate

    Bill Nissim

    What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand...
    RRP: $16.86
    $16.27

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  • Brand Metrics Brand Metrics
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    Brand Metrics

    Jacek Kall

    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand...
    $131.66

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  • Branding Masculinity
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    Branding Masculinity

    Elizabeth Hirschman

    Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current...
    RRP: $176.99
    $175.00

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  • Brands and Consumers Brands and Consumers
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    Brands and Consumers

    Jaywant Singh

    Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form...
    $176.16

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  • Building Brand Identity
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    Building Brand Identity

    Lynn B. Upshaw

    Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to...
    RRP: $127.55
    $117.98

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  • Ethical Branding and Marketing Ethical Branding and Marketing
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    Ethical Branding and Marketing

    Hagai Gringarten

    Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their...
    $445.98

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  • Brand Metrics Brand Metrics
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    Brand Metrics

    Jacek Kall

    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand...
    $486.64

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  • Critical Branding Critical Branding
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    Critical Branding

    Caroline Koegler

    Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the...
    $126.64

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  • Corporate Brand Design Corporate Brand Design
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    Corporate Brand Design

    Mohammad Mahdi Foroudi

    Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.The book begins its approach with a literature...
    $131.66

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  • Employer Branding for Competitive Advantage Employer Branding for Competitive Advantage
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    Employer Branding for Competitive Advantage

    Geeta Rana

    This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on investment (ROI). Starting with the current...
    $445.98

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  • Critical Branding Critical Branding
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    Critical Branding

    Caroline Koegler

    Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the...
    $445.98

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  • Brands That Rock
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    Brands That Rock

    Roger Blackwell

    The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it,...
    RRP: $66.50
    $65.17

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  • Branding and Designing Disability
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    Branding and Designing Disability

    Elizabeth DePoy

    Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label...
    RRP: $104.99
    $104.00

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  • Brand-Driven CEO
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    Brand-Driven CEO

    David Kincaid

    The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David...
    RRP: $65.79
    $64.47

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  • Communicating Fashion Brands
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    Communicating Fashion Brands

    Emily Huggard

    This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful.Enabling readers to connect the tools...
    RRP: $90.99
    $90.00

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  • Ethical Branding and Marketing Ethical Branding and Marketing
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    Ethical Branding and Marketing

    Hagai Gringarten

    Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their...
    $129.15

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  • Branding and Designing Disability Branding and Designing Disability
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    Branding and Designing Disability

    Elizabeth DePoy

    Over the past fifty years, design and branding have become omnipotent in the market and have made their way to other domains as well. Given their potential to divide humans into categories and label...
    $445.98

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  • Nation-branding in Practice
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    Nation-branding in Practice

    Kristin Anabel Eggeling

    This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher...
    RRP: $98.99
    $98.00

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  • Nation-branding in Practice
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    Nation-branding in Practice

    Kristin Anabel Eggeling

    This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the sports, urban development and higher...
    RRP: $395.00
    $390.00

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  • Luxury Brands in Emerging Markets Luxury Brands in Emerging Markets
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    Luxury Brands in Emerging Markets

    Glyn Atwal

    The rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is...
    RRP: $251.90
    $248.12

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  • Luxury Fashion Brand Management
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    Luxury Fashion Brand Management

    Olga Mitterfellner

    This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly,...
    RRP: $362.00
    $357.00

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  • Leveraging Brands in Sport Business Leveraging Brands in Sport Business
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    Leveraging Brands in Sport Business

    Mark P. Pritchard

    This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book...
    $324.02

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  • Leveraging Brands in Sport Business
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    Leveraging Brands in Sport Business

    Mark Pritchard

    This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book...
    RRP: $167.99
    $166.00

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  • Systems Theory and Agile Brand Management
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    Systems Theory and Agile Brand Management

    Jan Lies

    Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just...
    RRP: $100.99
    $100.00

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  • Systems Theory and Agile Brand Management
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    Systems Theory and Agile Brand Management

    Jan Lies

    Brands started out as communication tools to influence the image of companies or products (inside-out thinking) but have developed into channels of social forces. Powerful brands impact not just...
    RRP: $362.00
    $357.00

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  • Image coming soon
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    Travel Writing for Tourism and City Branding

    Charlie Mansfield

    Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an...
    $111.59

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  • The Branding of Right-Wing Activism The Branding of Right-Wing Activism
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    The Branding of Right-Wing Activism

    Khadijah Costley White

    From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the...
    $60.48

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  • Luxury Brand and Art Collaborations
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    Luxury Brand and Art Collaborations

    Federica Carlotto

    Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in...
    RRP: $52.99
    $52.00

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  • Brand Your Name Brand Your Name
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    Brand Your Name

    Donna Kay Kakonge

    I am the author of one hundred books. I have fifteen clients that I have worked with to help them successfully publish their books, even through traditional publishing methods. Currently, I am...
    $23.38

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  • Television Brandcasting Television Brandcasting
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    Television Brandcasting

    Jennifer Gillan

    Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of...
    $486.64

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  • Brandraising
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    Brandraising

    Sarah Durham

    In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help...
    $100.26

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  • UnBranding
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    UnBranding

    Scott Stratten

    UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business...
    RRP: $50.77
    $49.50

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  • Occurrence of fecal-indicator bacteria and protocols for identification of fecal-contamination sources in selected reaches of the West Branch Brandywine Creek, Chester County, Pennsylvania Occurrence of fecal-indicator bacteria and protocols for identification of fecal-contamination sources in selected reaches of the West Branch Brandywine Creek, Chester County, Pennsylvania
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    Occurrence of fecal-indicator bacteria and protocols for identification of fecal-contamination sources in selected reaches of the West Branch Brandywine Creek, Chester County, Pennsylvania

    Peter J. Cinotto

    The presence of fecal-indicator bacteria indicates the potential presence of pathogens originating from the fecal matter of warm-blooded animals. These pathogens are responsible for numerous human...
    RRP: $36.29
    $35.38

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  • Analysis of Carole Hillenbrand's The Crusades
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    Analysis of Carole Hillenbrand's The Crusades

    Robert Houghton

    For many centuries, the history of the crusades, as written by Western historians, was based solidly on Western sources. Evidence from the Islamic societies that the crusaders attacked was used only...
    $14.00

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  • Rembrandt's Hundred Guilder Print
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    Rembrandt's Hundred Guilder Print

    Golahny, Amy

    Always recognised as a master print from the moment of its appearance around 1649, The Hundred Guilder Print is one of Rembrandt's most compositionally complex and visually beautiful works. This book...
    $123.00

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  • Analysis of Carole Hillenbrand's The Crusades
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    Analysis of Carole Hillenbrand's The Crusades

    Robert Houghton

    For many centuries, the history of the crusades, as written by Western historians, was based solidly on Western sources. Evidence from the Islamic societies that the crusaders attacked was used only...
    RRP: $41.99
    $41.00

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  • Textbook of Von Willebrand Disease
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    Textbook of Von Willebrand Disease

    Augusto B. Federici

    Comprehensive resource summarizing recent research on von Willebrand disease, showing clinicians how to optimize management of patients with this disorder The newly revised and updated second...
    $307.94

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