9546 results for 'brand brand'

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  • Brands and Branding
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    Brands and Branding

    Over the past forty years, the concepts of brands and branding have developed from words that referred to logos and packaging typically found on consumer goods to a vast range of products, services,...
    $93.00

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  • Rich Brand Poor Brand Rich Brand Poor Brand
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    Rich Brand Poor Brand

    Rich Brand Poor Brand is the follow-up to the #1 Amazon bestseller on branding, Brand Intervention.Rich Brand Poor Brand helps you craft a culture capable of sustaining the brand you've built.It...
    $166.00

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  • The Brand Beside The Brand The Brand Beside The Brand
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    The Brand Beside The Brand

    The Brand Beside The Brand transforms the traditional   notions of a business backing a product or an employee who is backed by a company.  Instead it offers transitional ideas and...
    $21.00

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  • Brand New Brand You
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    Brand New Brand You

    In Brand New Brand You Garry Browne shares over 40 years of experience in branding in the FMCG and in the not-for-profit sector to help people take action to build and maintain their personal brand,...
    $27.00

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  • Brands, Political Brands, and Donald Trump Brands, Political Brands, and Donald Trump
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    Brands, Political Brands, and Donald Trump

    A brand name helps people know what to buy, who to trust, who to hire-and even guides voters on Election Day.Donald J. Trump is hardly the first brand name to enter politics. But he is the only one...
    $17.00

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  • Brand Gap, The
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    Brand Gap, The

    The Brand Gap presents a unified theory of brand-building. This book shows how both ways of thinking can unite to produce a 'charismatic brand' - a brand that customers feel is essential to their...
    $61.00

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  • Brand Attachment Brand Attachment
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    Brand Attachment

    Brand Attachment provides a theoretical construct about the factors that underlie strong brand relationships. The authors define the construct of brand attachment and differentiate it from other...
    $122.00

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    Aaker on Branding
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    Aaker on Branding

    Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related...
    RRP: $32.99
    $24.00

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  • Branded
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    Branded

    Colourful brands and packaging erupted in the 1920s and 30s, when tariffs killed flour exports to Europe. Australian manufacturers courted Asian markets with fun and exciting new labelling. Junk...
    $59.95

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  • Kellogg on Branding
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    Kellogg on Branding

    The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a...
    $67.00

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  • Brands and the City Brands and the City
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    Brands and the City

    From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people's everyday lives. Drawing on extensive...
    $111.00

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  • Brands and Consumers Brands and Consumers
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    Brands and Consumers

    Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form...
    $126.00

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  • The Corporate Brand The Corporate Brand
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    The Corporate Brand

    The Corporate Brand - The Changing Environment - The Corporate Brand and Corporate Strategy - Analysing the Corporate Brand - Corporate Structures - Communications and the Corporation - Employees:...
    $220.00

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  • The Brand Advocate The Brand Advocate
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    The Brand Advocate

    What is a brand advocate and how do you become one? Author Bill Nissim answers these questions and shows you how to become a successful brand advocate in the strategy-driven workbook, The Brand...
    $18.00

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  • REALITY IN BRANDING REALITY IN BRANDING
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    REALITY IN BRANDING

    BELIEVING IS NOT THE SAME AS KNOWING: THE FUNDAMENTAL FACTS ABOUT THE LAWS OF EUROPEAN BRAND MANAGEMENT IN 50 ANSWERS REALITY IN BRANDING From breakfast cereals to smartphones, nothing is left...
    $48.00

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  • Brand Therapist Brand Therapist
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    Brand Therapist

    Brand Therapist will help you design a brand personality and build an audience that loves everything you do. Yamilca Rodriguez, who has been helping brands and individuals create unforgettable...
    $48.00

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  • Image coming soon
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    Branding to Differ

    In Branding to Differ, Jean-Luc Ambrosi provides a practical and comprehensive look at best practice branding for those requiring a real understanding of brand development and management. Ambrosi...
    $41.00

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  • Brand Fusion Brand Fusion
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    Brand Fusion

    Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that...
    $93.00

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    Brand Equity Brand Equity
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    Brand Equity

    This book conducts a competitive analysis between three leading Serbian fashion brands in the Serbian textile industry. The research study was carried out using the Customer Based Brand Equity...
    RRP: $78.69
    $63.00

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  • Sonic Branding Sonic Branding
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    Sonic Branding

    Brands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book...
    $168.00

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  • Brand Admiration
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    Brand Admiration

    Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management...
    $58.00

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  • Brand Culture Brand Culture
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    Brand Culture

    This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands firmly within the...
    $410.00

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  • Brand Warfare
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    Brand Warfare

    What is brand, and how are brand built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew...
    $48.00

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  • Brand Gender Brand Gender
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    Brand Gender

    This book explores ways to drive and increase a brand's most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to...
    $238.00

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  • Sustainable Branding Sustainable Branding
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    Sustainable Branding

    A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate...
    $118.00

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  • Brand Metrics Brand Metrics
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    Brand Metrics

    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand...
    $432.00

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  • Brand Momentum Brand Momentum
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    Brand Momentum

    The #1 Growth Metric For Every BoardroomSimple. Powerful. Predictive.Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing...
    $41.00

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  • Brand Manners
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    Brand Manners

    How to create an organizational culture that promotes brand image and builds customer loyalty Nothing can undermine a brand's reputation or lose a customer faster than a bad customer/brand rep...
    $32.00

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  • Branding TV Branding TV
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    Branding TV

    In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and...
    $149.00

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  • Sport Brands Sport Brands
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    Sport Brands

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands...
    $373.00

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  • branding@thedigitalage branding@thedigitalage
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    branding@thedigitalage

    Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and...
    $122.00

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  • Brand Assets
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    Brand Assets

    Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case...
    $198.00

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  • The Power of Branding The Power of Branding
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    The Power of Branding

    This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for branding. Branding is a way for leaders to make students'...
    $40.00

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  • Brands Brands
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    Brands

    Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and...
    $163.00

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  • Place Branding Place Branding
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    Place Branding

    The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of...
    $116.00

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