Sporting events and management Books

This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through...

This book explores the various ways in which participation in sport and physical activity might contribute to effective solutions within criminal justice systems.Focusing on a range of different sporting and physical activities across an array of social...

Legacy remains one of the most important issues relating to multisport mega-events across the globe and it could be argued that the development of legacy is one of the most urgent imperatives in elite sport. In this regard the Paralympics is no exception...

How do Olympic legacies come about? This book offers an alternative approach to the study of Olympic and mega-sport event legacy, challenging how legacy is conceptualised and practised. It shifts the focus from legacy as a retrospective concept concerned...

This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies.

This handbook, produced for the 1924 Olympic Games in Paris, provides a wealth of information and statistics about the games and the athletes who competed in them, as well as rules and records for various sports. Illustrated with photographs and...

The Owners chronicles all the owners of America’s “big three” professional sports teams (NFL-Football, NBA-Basketball and MLB-Baseball) from 1920 to present. The focus is on who they are or were, how they made their fortune, and how...

This volume explores sporting mega-events, their social, political, and cultural characters, the value systems that they inscribe and draw on, the claims they make on us and the claims the organisers make for them, the spatial and ethical relationships...

Nowadays, sports Mega-events - with the Olympic Games leading the way - go to immense effort to showcase their environmental credentials. With that in mind, this book compares and contrasts the environmental credentials of four Olympic Host cities...

Sports and Life, an Olympian's View is a collection of 133 stories, essays and commentaries covering a wide variety of topics related to sports and life. For two decades, John Morton broadcast short commentaries on Vermont Public Radio and wrote a...

Following on from Safety and Security at Sports Grounds (2005), this book is once again for professional practitioners and students of safety and security at public assembly facilities. It is a second collection of articles and commentaries by Jim...

If you are a passionate and knowledgeable personal trainer, there is no reason why you shouldn't be able to generate a six-figure income and enjoy all the perks that the fitness industry has to offer. In How to Build a Six-Figure Personal Training...

Volunteers are central to sport at all levels, from mega-events to grassroots clubs. Sport Volunteering is a definitive guide to the issues associated with managing volunteers in sport. The book focuses on the psychology of the voluntary experience,...

The Olympics Games are the biggest and most significant mega-sport event in the world. Planning and then staging the Olympic Games is a highly complex task which is exasperated by the fact that the Games are continually moving and not held consecutively...

Sport plays a collective social, political and cultural role around the world. In recent years, however, it has become associated with stories of corruption including gambling, consumption of illegal substances and institutional vote rigging. This book...

This book explores the relationship between diplomatic discourse and the Olympic Movement, charting its continuity and change from an historical perspective. Using the recent body of literature on diplomacy it explores the evolution of diplomatic...

The sense of crisis that pervades global sport suggests that the war on doping is still very far from being won. In this critical and provocative study of anti-doping regimes in global sport, Paul Dimeo and Verner Møller argue that the current system is...

Why do so many sports teams have losing records, year after year? Why do others win big, but only every 20 or 30 years? And why is it that so few teams enjoy sustained, continual success? This book gives the answer. Providing a blueprint or "playbook"...

This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it...

This book examines the economic and social costs associated with organized sports in the early 20th century. Aflalo's thorough analysis covers topics such as stadium construction, professional athlete salaries, and the impact of sports on public health...

'How To Play Water Polo' was developed as a resource for both players and coaches and presents an ample variety of skills, tips and tricks to improve and master performance. The book is organised progressively with water polo competence...

Create your Sports Product or Service Business Idea, Protect It, and Bring it to Life!Sports Entrepreneur is your guide to developing practical skills to: create your business idea, protect your business, build a business team, secure business funding...

Revised and expanded 2021 editionRace To Be Seen was nominated as the Scottish Evening News Critics Choice Best Play and Pick of the Fringe by Radio Forth at the 1984 Edinburgh Fringe Festival.Race To Be Seen tells the story of how an award-winning play...