Behavioural economics Books

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for...

The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation...

The Rise of Social MediaSubchapter: The Rise of Social MediaIn today's digital age, social media has become an integral part of our daily lives. From scrolling through news feeds to posting updates, it has revolutionized the way we connect and...

The Power of HabitsSubchapter: The Power of HabitsIntroduction: Welcome to the subchapter titled "The Power of Habits" from the book "The Habit Blueprint: Building a Better You." In this section, we will explore the incredible influence that habits have...

Human behavior is a fascinating subject that holds immense significance in our lives. Understanding why we behave the way we do and deciphering the intricacies of human behavior can provide valuable insights into various aspects of our lives. From...

This book is a business psychological teaching book. This book aims to indicate some sample different kinds of client individual psychological emotion challenges to give opinions to let these businesses how to solve these psychological challenges and how...

Cash flow is your largest asset. Are you just letting it waste away?People don’t think about their cash flow as being the most important asset they own.We have our homes, our savings, and our retirement accounts. But our cash flow over the course...

The Master is a guide for senior designers to improve services under their direction. The handbook includes ideas, demonstrations. diagrams and explanations for service design models and tools for diagnosing and fixing services. Topics include service...

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural...

Learn The Best Speed Reading Techniques Super Fast!Do You Want to Greatly Improve Your Reading Speed?Do You Want to Do It Without a Loss in Comprehension?And Do You Want to Learn How to Do It In Less Than 24 Hours?Well, let me introduce you to Speed...

Aquí un extracto de “Maestría en ingresos pasivos 2020” ¿Estás animado a empezar a buscar los ingresos pasivos? Ya ves que aunque es un camino que logra una buena libertad financiera, el iniciarlo implica que...

Aquí un extracto de “Ingresos Pasivos con Inversión Inmobiliaria En 2020”Mientras más avanza el siglo XXI no adentramos cada vez con más velocidad en la era en que el ser humano se plantea con mayor ahínco...

Aquí un extracto de “Los secretos del Marketing en Redes Sociales 2020”Hacer Social Media es un término que ha cobrado relevancia en los últimos tiempos. Es el uso correcto de las redes sociales, aunque cuidado, Social...

Aquí un extracto de “Secretos SEO para el 2020” El SEO es clave en las estrategias que se implementan para lograr posicionarse en línea.Cada acción que se pone en marcha aumenta las probabilidades de tener más...

Aquí un extracto de “Blogging para obtener Ganancias En 2020” En la era de la híper conectividad poder desarrollar métodos de trabajo que ayude a lograr la libertad en varias direcciones, (financiera, de tiempo, etc...

The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)—that's over $14 trillion in turnover. And yet the industry isn't growing! It lags behind global GDP growth, and the latest figures suggest...

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions...

First published in 1977. This book records the emergence of a lower middle class in late Victorian and Edwardian Britain. Victorian society had always contained a marginal middle class of shopkeepers and small businessmen, but in the closing decades of...

Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the...

Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and...

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services...

This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged...

 The objective of macroeconomic behavioral methods is to control the short run behavior of an country's economy development.  Is it useful to be applied to assist developing countries' economic development.  If we think of stability as a...

    In my this book,  I shall indicate how time pressure can bring positive economy and psychology factors to influence enterprise success.  I suppose any entrepreneur individual behavior will be influenced to decide to choose the...

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to...

Imagine that every hotel guest you serve walked out the door and told just five people how amazing their experience was... To get it right, it's going to take so much more than good customer service. It'll be the 'little things' that count, those WOW...

Many subjects critical to personal growth have slowly become regarded as inflammatory: Communication. Culture. Money. Nutrition. Science. Social Media. Politics. Equality. Feminism.Refreshingly operating without bias, these "hot seat" topics are...

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research.  This reader contains his selected works in Consumer Behavior...

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by...

The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that...

In this book, however, I aim to research whether time factor can influence the consumer individual consumption desire to be changed either to choose to buy this product or consume this service or choose to buy another product or consume another service...

 This book consists three sections: This three parts concern my three different psychological andtechnological methods to explain how to predict consumer emotion to achieve to reduce the risk to avoid to invent the new products or...

Unveil the secrets to running successful Snapchat ad campaigns in our comprehensive guide. Whether you're a marketing novice or an experienced pro, this book is your gateway to understanding the nuances of Snapchat's advertising landscape. Unlock...

Edmund Burke's interpretation of the revolution in France, beginning 1789, is nothing short of an interpretation of human nature, and of Western civilization. Now the most penetrating and timeless passages of Burke's writings 1789 to his death in 1797...

Customer Obsession is the secret sauce that has fueled the success of some of the world's most beloved and successful brands, including Amazon.com, Apple, Costco, Trader Joe's, and Zappos. The phrase was popularized by Amazon.com to describe the extreme...

Can't-Lose Accounts brings the Value LifecycleTM full circle with simple tools to help you leverage delivered value and drive repeat business with existing happy customers.Cross-selling and upselling opportunities are the holy grail of selling. Satisfied...

Come società, siamo ormai abituati alla forma con la quale le notizie, l'intrattenimento e l'informazione vengono diffusi. Pur vivendo in Paesi democratici e liberi, è innegabile l'impatto che il capitalismo ha sui nostri consumi, e sull'uniformità degli...

100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests,...

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both...

If you don't offer great customer experience, your main competitors will take away 50% of your business. Period.Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today's hypercompetitive environment,...

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today's Russia,...

A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has...

In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and...

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks...

As sales of fair-trade goods explode across the globe, Fair Trade and the Citizen-Consumer provides a timely analysis of the organizations, institutions and grassroots networks behind this growing movement. Drawing on examples from the UK, Sweden and...