Behavioural economics Books

We live in a consumer society. Household spending accounts for a bigger share of the country's total economic output than all other activities put together. The world's biggest company, Walmart, operates more than 10,000 stores in twenty-six countries...

Every so often in business something comes along of which you need to take note: a new marketing channel, a new technology, a radical discovery. Primal Shopper is that radical discovery. Inspired by Myers-Briggs, Primal Shopper sets out the innate...

In the business world, there are many moving parts to consider when creating a team to grow your brand. It's an ecosystem and not an individual sport. A sales team is one of the most essential groups in your business to increase revenues as it's...

2014 Reprint of Original 1935 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. "The Ethics of Competition" is nothing short of visionary. Knight foresaw virtually all of the reductionist tendencies...

Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contributes to consumption decisions,...

The #1 Growth Metric For Every BoardroomSimple. Powerful. Predictive.Business and marketing experts agree that growth comes from acquiring more customers. Yet, in an era of performance marketing obsession, many brands have lost sight of the art of...

This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the...

Too many of the world's citizens face impoverished living standards. The economic and financial crises have made matters worse. The viewpoint of Living Standards and Social Well-Being is that the fundamental objective for an economy is provisioning, not...

Pass Fail - Overcoming Objections and Customer Management.In today's fast pace, no nonsense, customer centric world, success or failure has only one measurement which is 100% or PASSING. There is no middle ground! Any grade, score, mark, rating...

"Advanced E-Commerce Business Questions and Analytical Hints" illuminates the cutting-edge intersection of artificial intelligence (AI) and machine learning (ML) with e-commerce decision-making. In this comprehensive guide, readers embark on a journey...

Will western states retain social market economies or pursue libertarian, small-government policies? The economic decline behind this dilemma has been attributed to globalisation, but the true danger for the citizen arises from local turbo-capitalism and...

This two-volume text represents a common sense approach to basic microeconomics. Economics, far from being the dismal science, offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the scientific study of...

This two-volume text represents a common sense approach to basic microeconomics. Economics, far from being the dismal science, offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the scientific study of...

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.

In this book, "I Give You Credit". I go through the steps of repairing your own credit while providing you with the knowledge, letter templates and tips that will help you get all the credit you deserve! You see, in this game called life. Cash...

Finding it hard to stand out on OnlyFans? Break through the noise on OnlyFans. "Creative Sparks For Quality Content" is filled with fresh ideas and creative approaches to ensure your content grabs attention and keeps it. Discover how to make every...

This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is...

Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings...

While current economic theory focuses on prices and games, this book models economic settings where harmony is established through one of the following societal conventions:•A power relation according to which stronger agents are able to force weaker...

In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer...

Gastronomic tourism has made remarkable progress within the past decade in both academia and within its own sector. However, many industries have suffered from the COVID-19 pandemic, and food tourism businesses had to take unique precautions for the...

Tourism is facing a new paradigm that has been brought on by the introduction of experiences in the development, management, and promotion of tourism. Associating experiences to tourism destination and products allows tourists to relate to their...

Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what drives consumers and people in general in their day-to-day decision making. It reaches out where surveys and focus groups are inadequate tools to help us...

<b>Without Magic, It's Just Marketing</b><br><br>Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a...

This book seeks to explain the global financial crisis and its wider economic, political, and social repercussions, arguing that the 2007-9 meltdown was in fact a systemic crisis of the capitalist system.The volume makes these points through the...

Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not...Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethics have...

Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing...

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in...

"Mullins has provided us a much-needed overview of the many ways that historical archaeologists in America have engaged the subject of consumption. He engages in a thoughtful conversation with a wide range of scholars--at once demonstrating historical...

Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and...

Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact...

A topical exploration of how communities can help heal trauma in individuals and groupsThere are many books dedicated to trauma. What sets 'Finding Strength in Numbers' apart from these books is that it is one of the very few, or even the first,...

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused...

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a...

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that...

In today's technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today's consumers are spending an increased amount of time on digital platforms, maintaining a...

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more...

Understanding Economic Equilibrium reveals how all markets fit together, and how we as individuals fit into that bigger picture.Economic agents all over the world are trying to maximize their returns given their efforts, resources, and opportunities...

"A must read for anyone who wants to host a great event. Practical, actionable, and useful."- James Clear, Atomic Habits"An encouraging, upbeat, and useful call to host parties and make friends. Gray provides innumerable helpful hints and tips for...

Fully revised and updated, the new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption.

The book explores luxury-art collaborations in the context of postmodern consumption, i.e. as a phenomenon deeply rooted in and emerging from the ways postmodern individuals value and consume objects, contents and ideas.

First Published in 1988. More than ever before, the economics profession is divided among three competing schools of thought. Especially in labor economics, neoclassical, institutional, and radical perspectives contend, each approaching its analysis of...

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This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters...

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a...

In this book, Mats Alvesson aims to demystify some popular and upbeat claims about a range of phenomena, including the knowledge society, consumption, branding, higher education, organizational change, professionalization, and leadership. He contends...