Public relations Books

The second edition of the Public Relations Writer?s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated...

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR...

A first-of-its-kind look at the outrage being directed at organisations across the globe and how leaders can respond to it.Outrage is everywhere on the left and on the right and many companies are finding themselves in the crosshairs. Go Fund Me was...

Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute...

China has made nationalism central as the country seeks to achieve a 'rejuvenation of the Chinese nation.'The new wave of consumer nationalism in China reached a fever pitch in recent years. This book will be the first book that...

In a groundbreaking first, cancel culture and its core elements are clearly defined, and a convincing case is made against this fundamentally un-American practice.Cancel culture is an insidious force in society today. In the seconds it takes to make one...

"There were only a handful of people in the world who still really believed in Suede at the time, and five of them were in the band."Brett Anderson, Suede"Suede were Marmite at the time, and I was expecting the press to trash them. Every meeting I had...

Pfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.A global pandemic. A roller-coaster economy. Political tensions ready to ignite, and common...