Public relations Books

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.Drawing on the latest...

From the start, women were central to a century of westward migration in the U.S. Community Building and Early Public Relations: Pioneer Women's Role on and after the Oregon Trail offers a path forward in broadening PR's Caucasian/White male-gendered...

The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter...

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The...

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range...

Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword,...

This book will show you how to build a sustainable reputation risk management framework and how to handle your next reputation risk crisis. It will help you identify ways in which reputation risk can impact bottom line, and then show you how to set up a...

In Their Own Compelling WordsA Seat at the C-Suite Table is an insightful look at the leadership journeys of 30 African American male C-Suite executives.In their own compelling words, executives describe earning and maintaining a seat at the C-Suite...

The Untold Power: Underrepresented Groups in Public Relations fills a glaring void in public relations history by chronicling the practices and scholarship contributed by members of ethnically and racially underrepresented groups.The evolution and...

The distinctive point of the book is its innovative interdisciplinary approach to business communication, with interconnections between linguistics, sociology, and critical organisational studies as applied to the corporate world. It offers a first-hand...

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional...

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional...

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional...

This comprehensive work presents a thorough exploration of celebrity 'bromances,' interrogating how bromances are portrayed in media and consumed by audiences to examine themes of celebrity persona, performativity, and authenticity.The authors examine...

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a...

Si quiere descubrir por qué algunas personas fracasan en el marketing de Instagram mientras que otras consiguen un enorme éxito, y si quiere ser parte del segundo grupo, entonces siga leyendo...¿Está harto de esforzarse en el marketing y no obtener...

Content marketing is really just well-written interesting and relevant blog posts, articles, videos, and images that resonate with your website visitors.In this book, we look at writing engaging, compelling content that people will actually love. Write...

While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of...

How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this...

This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships...

This annotated bibliography and reference guide provides an in-depth analysis of the writings of Edward L. Bernays, one of the most prominent figures in the field of public relations. It offers a comprehensive overview of his ideas and their impact on...

This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic...

The management function which focuses on controlling and manipulating the release and spread of information between various individuals or organizations is known as public relations. Its key objective is to provide specific information to various...

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing,...

Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management.　Approaching the subject with the philosophy that internal...

This book examines the origins of Ireland in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state - a state...

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a...

This book examines Corporate Social Responsibility (CSR) in a particular challenging context. Casino gaming, originally the province of seedy, backdoor establishments in isolated cities, has seen a tremendous global expansion in the past two decades...

The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the...

Most professionals don't realize they're making major mistakes with their wardrobe that could cost them clients, money, and influence. Why? They don't look the part. This is not about faking it until you make it. This is not "Dress for the job you want,...

Today's turbulent, ever-changing world has made the practice of internal communications more important than ever, as both private and public sector organizations deal with such challenges as global pandemics, remote and hybrid work arrangements, and...

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication...

To all corporate executives:Warning! There are now thousands of aggressive, ambitious young journalists out there who desperately want to become the next Bob Woodward, the next Mike Wallace or the next Seymour Hersh. They want to get there quick. They...

The Corporate Brand - The Changing Environment - The Corporate Brand and Corporate Strategy - Analysing the Corporate Brand - Corporate Structures - Communications and the Corporation - Employees: the Hidden Asset - The Role for Visual Identity -...

Acknowledgements - List of Figures - A Time for Change - Successful Business Models - Marketing Strategy for Brands and Customers - Creating Value from Brands and Customers - From Image to Interactive Advertising - From Sales to Relationship-building...

"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of strategy, organization theory, marketing, accounting, and...

Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as "speaking truth to power" can have serious consequences for someone's...

Did your last publicity campaign go nowhere? Are your marketing efforts disappointing? Is your sales team out of step with your marketing team?All too often, business owners and CEOs invest in publicity campaigns that produce lackluster results. How can...

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars,...

Have you ever had to speak in a public meeting about your company's or agencies plans, projects or programs?Have you attended a public meeting where people's emotions were high?Do you want to learn how professional meeting facilitators deliver best...

Successful Spokesperson Are Made, Not Born is an expanded edition of the original book published in 2000, adding instructor teaching guides, sample speech openings and new anecdotes to the basic techniques from the first edition. The expanded edition has...

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting...