Public relations Books

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  • Effective Crisis Communication
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    Effective Crisis Communication

    In the fully updated Fifth Edition of Effective Crisis Communication: Moving From Crisis to Opportunity, three of today's most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis...
    $316.00

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  • The Erotic History of Advertising
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    The Erotic History of Advertising

    With numerous illustrations showing many erotic ads - some campy, some aesthetically elegant, some homoerotic - that push the boundaries of sexuality and taste from over a century of product marketing, Reichert not only tracks the history of sex in...
    $50.99

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  • Portfolio Building Activities in Social Media
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    Portfolio Building Activities in Social Media

    Shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. Designed to be used with Freberg's Social Media for Strategic Communication.
    $167.00

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  • The Valley Is Burning The Valley Is Burning
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    The Valley Is Burning

    When disaster strikes, will you be prepared for the backlash?On September 13, 2018, a series of natural gas explosions on a Columbia Gas of Massachusetts (CMA) pipeline system devastated the Merrimack Valley, just north of Boston, Massachusetts...
    $42.00

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  • Public Interest Communications Public Interest Communications
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    Public Interest Communications

    Written by two practitioners with deep professional experience, this book introduces readers to the practice of public interest communications, a profession that takes an evidence-based approach to using strategic communications to drive positive social...
    $152.00

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  • Public Relations History Public Relations History
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    Public Relations History

    This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment...
    $373.00

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  • MediaWriting MediaWriting
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    MediaWriting

    MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes...
    $198.00

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  • Are You Visible? Are You Visible?
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    Are You Visible?

    Are you tired of being the best-kept secret in your industry? Do you want to be recognized as the go-to expert in your field? Look no further than "Are You Visible?" -The ultimate guide to being seen, heard and chosen.Dr. Izdihar Jamil, a visibility...
    $25.00

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    Strategic Crisis Communication

    Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident...
    $87.00

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  • The Routledge Handbook of Critical Public Relations The Routledge Handbook of Critical Public Relations
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    The Routledge Handbook of Critical Public Relations

    Timely, authoritative and provocative, this major volume meets the emerging need for an introduction to critical public relations, to look at the diverse perspectives in the field and to construct a tentative mapping of possible ways forward.  This...
    $590.00

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  • The Company and the Activist The Company and the Activist
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    The Company and the Activist

    Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how...
    $87.00

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  • Secrecy in Public Relations, Mediation and News Cultures Secrecy in Public Relations, Mediation and News Cultures
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    Secrecy in Public Relations, Mediation and News Cultures

    This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations. It will appeal to students of public relations, sociology, media studies, cultural studies and communication studies.
    $54.00

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  • Narratives in Public Communication Narratives in Public Communication
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    Narratives in Public Communication

    This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies, and content...
    $385.00

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  • Culture and Public Relations Culture and Public Relations
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    Culture and Public Relations

    Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR...
    $163.00

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  • Corporate Reputation and the News Media Corporate Reputation and the News Media
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    Corporate Reputation and the News Media

    This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the...
    $475.00

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  • Teaching Public Relations Teaching Public Relations
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    Teaching Public Relations

    Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a...
    $113.00

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  • Public Relations Theory III Public Relations Theory III
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    Public Relations Theory III

    This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original...
    $165.00

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  • The New Influencing Toolkit The New Influencing Toolkit
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    The New Influencing Toolkit

    Without influence, managers are ineffective. In today's workplace, managers need to influence up, down and increasingly, sideways as organizations become less hierarchical. This book is expertly designed to diagnose and develop managerial influence,...
    $107.00

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  • Handbook of Risk and Crisis Communication Handbook of Risk and Crisis Communication
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    Handbook of Risk and Crisis Communication

    This handbook features a line of analysis that connects crisis, risk, and public policy issues into a coherent fabric. Each chapter represents the best available research in these areas with insightful notions of where current research and best practices...
    $666.00

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  • Public Relations and Online Engagement Public Relations and Online Engagement
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    Public Relations and Online Engagement

    As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but...
    $137.00

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  • Media Magnetism Media Magnetism
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    Media Magnetism

    IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS?Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all...
    $31.00

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  • Proactive Media Relations Proactive Media Relations
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    Proactive Media Relations

    Drawing on the author’s many years of experience both as a media relations practitioner and a classroom instructor, Proactive Media Relations: A Canadian Perspective, Third Edition provides an indispensable tool kit for professionals and students...
    $47.00

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  • Crisis Communications in Canada Crisis Communications in Canada
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    Crisis Communications in Canada

    The second edition of Crisis Communications: A Practice Approach offers the same guide to the theory and practice of modern crisis communications as the first edition. Updated with new case studies and many refinements to its theories and...
    $75.00

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  • Stories That F*cking Matter Stories That F*cking Matter
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    Stories That F*cking Matter

    Stories That F*cking MatterThree Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients and Grow Your BusinessA well-crafted story has the power to literally mold reality, win over hearts and change minds! The story is the most powerful...
    $26.00

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  • Reputation Management Techniques in Public Relations Reputation Management Techniques in Public Relations
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    Reputation Management Techniques in Public Relations

    Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to...
    $509.00

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  • CSR 2.0 and the New Era of Corporate Citizenship CSR 2.0 and the New Era of Corporate Citizenship
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    CSR 2.0 and the New Era of Corporate Citizenship

    Responsible behaviors in the realm of business continue to remain a crucial component of organizational development. By exploring core aspects of contemporary corporate strategies, businesses can create more value in social welfare initiatives. CSR 2.0...
    $430.00

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  • A Modern Guide to Public Relations A Modern Guide to Public Relations
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    A Modern Guide to Public Relations

    Never write a press release again. Amy Rosenberg's no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position. This honest, boots-on-the-ground account of...
    $32.00

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    F!!CK Your Formula

    You've seen the headlines before:10 tips guaranteed to boost your conversion rate!The only branding blueprint you'll ever need!5 steps to hacking Facebook's algorithm!The marketing industry is saturated with so-called gurus who are desperate to bestow...
    $44.00

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    Celebrating YOU with PR!

    Kickass female entrepreneurs let's get you in the press!You don't know how? You will. You're not ready? Yes you are.Award-winning PR expert, ex-journalist and host of the No.1 podcast, PR Powerhouse, Jo Swann, is inviting you to join the PR Party to...
    $44.00

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  • AIDS and Business AIDS and Business
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    AIDS and Business

    The spread of HIV/AIDS affects businesses in all sectors, all industries and all countries. For companies and organizations everywhere, the question is no longer whether to take action on HIV/AIDS but which actions to take. Complete with an...
    $131.00

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  • Public Relations and the Corporate Persona Public Relations and the Corporate Persona
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    Public Relations and the Corporate Persona

    For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to...
    $410.00

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  • Public Relations and the Public Interest Public Relations and the Public Interest
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    Public Relations and the Public Interest

    In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to...
    $424.00

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  • How to Succeed in a PR Agency How to Succeed in a PR Agency
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    How to Succeed in a PR Agency

    Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the...
    $373.00

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  • Social Value in Construction Social Value in Construction
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    Social Value in Construction

    While the concept of social value is not new, recent interest in social value in construction has grown because of new social procurement legislation around the world and an increasing acceptance of the need to ensure construction projects provide social...
    $373.00

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  • Public Relations as Emotional Labour Public Relations as Emotional Labour
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    Public Relations as Emotional Labour

    Inextricably linked to neoliberal market economies, public relations' influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, including the impact on workers who construct...
    $373.00

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  • A Discussion on Chinese Road of NGOs A Discussion on Chinese Road of NGOs
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    A Discussion on Chinese Road of NGOs

    This book reflects the author's views on NGO development in China and includes recent papers, reviews, and policy suggestions he has written. This collection introduces the current state of research on NGOs and their development in China to an...
    $184.00

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  • Clients, Content, & Community Clients, Content, & Community
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    Clients, Content, & Community

    Running a business today is no easy feat, and "Clients, Content and Community" by Brad understands that challenge. This book offers a practical, grounded approach to help business owners refocus their marketing efforts on what truly matters: their...
    $29.00

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  • "Emergency Pizza Ordering 911" "Emergency Pizza Ordering 911"
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    "Emergency Pizza Ordering 911"

    Have you ever wanted to order pizza without driving the staff mad? Emergency Pizza Ordering 911 is your ultimate guide to making your pizza experience smooth and stress-free. Packed with humorous anecdotes and practical advice, this book reveals the...
    $25.00

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  • B2B PR That Gets Results B2B PR That Gets Results
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    B2B PR That Gets Results

    Are you sick of hearing that promoting a brand means breaking the marketing budget? Discover insider know-how that spends less and achieves more. Do you struggle to make public relations work? Frustrated because you wish you understood how to use your...
    $26.00

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Public relations