Online marketing and Social media marketing Books

Klassische Werbemaßnahmen verlieren an Glaubwürdigkeit und Effektivität. Die Bedeutung von Print- und TV-Werbung sinkt stetig und die Online-Werbung hat mit einem zunehmenden Einsatz von Ad-Blockern zu kämpfen. Kein Wunder also, dass Influencer zu einem...

Studienarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Duale Hochschule Baden-Württemberg Heilbronn, Sprache: Deutsch, Abstract: Diese Arbeit beschäftigt sich mit der Analyse von...

Studienarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, Hochschule Wismar, Sprache: Deutsch, Abstract: Eine aktuell erhobene Untersuchung, in Bezug auf den Einfluss des...

Bachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule Fulda, Sprache: Deutsch, Abstract: Zwischen Marken und Kunden haben sich die Mechanismen der Kommunikation in den vergangenen Jahren...

Bachelorarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, BSP Business School Berlin (ehem. Potsdam), Sprache: Deutsch, Abstract: Diese Thesis beschäftigt sich mit den...

Bachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule Fulda, Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es zu ermitteln, wie Unternehmen der Fitnessbranche Instagram und soziale Medien...

Studienarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, Hochschule Fresenius; Köln, Sprache: Deutsch, Abstract: Im Zuge dieser Ausarbeitung soll dargestellt werden, wieso...

Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, IU Internationale Hochschule, Sprache: Deutsch, Abstract: Die Ausführungen dieser Arbeit verfolgen ein konkretes Ziel: Es soll aufgezeigt werden, wie...

Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Johann Wolfgang Goethe-Universität Frankfurt am Main, Sprache: Deutsch, Abstract: Um den Einfluss der unterschiedlichen Werbeformen auf die...

Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, , language: English, abstract: The present master's thesis addresses the subject of the development of cognitive dissonance and its...

Do you HOPE your customers remember the great food and service you provided, and PRAY that they return again?In Restaurant Marketing That Works I'll teach you the FIVE TACTICS of creating a plan that will produce predictable marketing successes with...

★★★★★Master Cold Emailing with "Cold Email Success in 24 Hours"!Are you looking to unlock new opportunities and boost your business without spending a fortune? "Cold Email Success in 24 Hours" is your ultimate guide to mastering the art of cold emailing...

Are you confused about what kind of marketing strategy you should invest in?Do you also have a limited marketing budget and want to spend it wisely?If answers to the above questions are YES, I have found a really wise way to spend your limited...

Are you running an online business that wants to thrive?Do you fear the sales of your online business are dropping, and you don't know why?Do you wish to use SEO copywriting to help your business but don't know how?This book discusses the basics of...

8th Edition of the Award Winning Series and Amazon Best Seller in Marketing Category!Every year, since 2009, award winning publisher and designer, Ginger Marks, has been sharing ways to put the FUN back into your marketing plan. No two years highlight...

The continued advancement of globalization, increases in internet connectivity, compatibility of international payment systems, and adaptability of logistics and shipping processes have combined to contribute to the rapid growth of the cross-border...

"The Desired Brand Effect is like a Master's Program for your jewelry business" - Jennifer Dawes, Jennifer Dawes Designs.READY TO STAND OUT IN A SATURATED MARKET WITH A TIMELESS JEWELRY BRAND?This is the essential business book for anyone who makes or...

Become a Leader in Your Industry Using Social Media“From Facebook to Instagram to Twitter to LinkedIn, after reading this book, you will be able to take over your industry with the help of the most popular social media platforms. It is the key to...

The 10-Step Formula to Teach Your Easy Manual was born because I realized NOT everyone knows how to create content, products, programs or courses, monetize, strategize and teach others what they know. ALL those things come naturally to...

This book explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand. It also discusses how branding on an organizational and personal level is directly proportional to profit and return on investment...

Managers are frustrated just reading about how great Amazon is, and how startups are innovating fantastic technology driven processes. Here is the book, written in a simple easy to read style which unravels the technical mystery of the fulfillment...

Over the past decades China gained the reputation of being the world's factory, focusing solely on manufacturing exports. This is about to change.The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of...

This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer. So open...

The Millenial and GenZ generations understand social media. They have grown up in an age of hyperconnectivity, but many don't do a great job at understanding or blending their social presence effectively as a tool to show who they are, their why, their...

Fully revised and updated, the new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption.

The ONE social media marketing book you'll want to KEEP in your library even as the landscape of Twitter changes with time!NEW 2014 Edition packed with updated information and product reviews to reflect Twitter's recent changes of policy on automation...

Digital Transformation? But are you doing what is right for your customers?Customers want their service with minimal interruption to their daily lives. Despite your strategy, they know your company at the operational level.And your company is just the...

Featured on TechCrunch, Yahoo, AdWeek, AdAge, VentureBeat. Jonathan Martinez has also led growth at Uber, Coinbase and Postmates.Ready for a battle-tested business marketing framework to help get to your first million in revenue?THE BIG DEALAs any...

If you're looking to elevate your business and achieve lasting success, then HowExpert Guide to 365 Marketing Tips is your must-have resource. Unlock your marketing potential with 365 daily tips, each designed to guide you through the complex marketing...

"In the digital age, transformation isn't an option; it's a necessity. But the path to success is riddled with pitfalls, and the key to overcoming them lies in nurturing both technology and talent." - Gourav DudejaIn "Navigating Lean Digital...

Discover the ultimate guide to mastering the art of affiliate marketing and unlocking the secrets to online success with "Affiliate Marketing for Beginners: A Crash Course on Leveraging Social Media, Uncovering Profitable Niches, and Step-by-Step...

Eğer başarılı olup, hedefinize ulaşmak istiyorsanız, kesinlikle bu kitaba ihtiyacınız olacak. İnsanların bu kitabı ellerinde tutmasının birçok farklı nedeni olabilir. Örneğin; mükemmel bir program tasarlamak, internetten para kazanmak,...

Do you have a creative passion that you'd love to turn into a profitable business?Looking for a proven way to work from home and make a steady income? Unlock the secrets to creating a successful Etsy shop and making money from home with this...

YouTube has grown into an influential social media platform. What started out as a fun medium of introducing the world to three-dimensional interaction has now turned into a powerful tool of marketing. Just like in every other social media channel, the...

Do you know that now it is the best time ever to become financially independent and create an online business? - Yes, you read it right; now it the time when smart people are making the right decisions. Imagine this, over 4 billion people are using...

Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online...

Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently...

The Bare Bones Book of Online Marketing offers beginner to intermediate advise, rules and techniques for all online marketing avenues for businesses seeking to gain traffic, exposure, lead generation and sales on the internet with Google, Yahoo! and Bing...

What if every piece of long-form content you created worked for you 24/7?That's exactly what the Discoverable Content System allows you to do.When you write content with intention and optimize it for your 'north star' goals, not only does it attract your...

What if you could write emails and connect with your audience in a way that resulted in easy sales?That's exactly what happens when you create a strategic freebie (lead magnet) that attracts the right people into your world.Learn how to attract your...

What if it was as simple as following what feels natural to you when marketing your business?That's what the Human Design framework allows you to do when you allow things to be easy and fun.When you follow your own inner gifts, strengths, and talents,...

Being endorsed by Oprah is so powerful that it became known as the Oprah effect. Using this concept, late-night television host Stephen Colbert began attacking Amazon for discouraging customers from buying titles from his publisher, Hachette Book Group...

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

Roadmap to Marketing Success for Start-ups, Product Launches, or Career Changers is a different kind of marketing book. In it, battle-tested entrepreneur, marketing, and customer success specialist Maurice Hofmann provides exactly what he promises:...

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring,...