Online marketing and Social media marketing Books

Discusses how digital transformation can help service and manufacturing firms to deliver better customer experience. Seeks to disseminate novel technical concepts and features. Addresses questions such as the relevance of e-service quality in customer...

A practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source...

As AI becomes more sophisticated, the use of AI-generated content is rapidly growing across marketing, customer service, and public relations. While this technology offers great advantages of efficiency, it also introduces new risks to brand reputation...

„Wenn Agrarriesen die Landidylle überrollen, erheben sich Ökorebellen gegen die Ernährungsindustrie.“ Sprachbilder wie diese – auch Frames genannt – prägen die Wahrnehmung der Landwirtschaft, da sie einen...

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary...

Step into the future of global marketing with Brand Beyond Borders, your essential guide to navigating an ever-evolving landscape shaped by creativity, innovation, and culture.Written by Kanu Chauhan, a seasoned global marketing strategist, this book...

Explore the world of late 19th-century art supplies with this meticulously reproduced "Illustrated Catalogue and Price List of Artists' Materials, Gold Points, Bronze Powders, Metallics, Metal Leaf," from A. Sartorius & Co. of New York. This catalog...

Are you ready to prove the value of your Experimentation Program? In this actionable guide, Rommil Santiago distills over 15 years of experience and shares all you need to know to survive managing an Experimentation Program. Inside, you'll learn:The GROW...

Marketers don't need more data. Between keyword lists, search volumes, and backlinking opportunities, they need to unwind that data and make sense of it all. As customer behavior evolves, simple hacks and tricks aren't going to cut it if you want to get...

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a...

The ultimate aim of every business is to maximize profits. In order to get the most out of the market, a business is expected to offer quality products and services to the consumers it serves. The secret for satisfying the utility of consumers is...

El Growth Hacking es un conjunto de tácticas y metodologías orientadas a alcanzar una masa crítica y un rápido crecimiento de usuarios (clientes) para mejorar los beneficios de una empresa. El Growth Hacker, uno de los...

This is a product.The sentence above will make more sense once you read this guide. If you're a creator, an entrepreneur or a producer and want to take your business to the next level, this guide is for you.From books to artwork to videogames, the advice...

If you want to turn your business or personal brand Facebook page into a money making machine, then keep reading! Facebook marketing could be the secret weapon in your arsenal to defeat your competitors once and for all. In fact, studies have shown...

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to...

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can...

Oh Hello there... If you haven't already bought the book, what are you doing on our backpage??? Go to your checkout process and get things poppin...Or if you have bought the book and you haven't read through the pages of golden information...I say again....

Do you have some spare time and would like to make a good side income by selling items on Ebay?Then Read below.The eBay Market is a giant auction else but it is own economy because many of the items that are sold on the eBay website make up the majority...

Every business can benefit from public relations. Arm yourself with the same tactics the pros use!

You've poured your heart into writing a book. Now learn how to get it into the hands of readers.You've written a great book. You know it has the potential to change lives. But how do you actually get people to read it?Traditional publishing seems...

If you do not market your business or you fail to market it correctly you will not be successful-that is, unfortunately, the simple truth of it.The impact of effective marketing is staggering, but incredibly hard to get right. Only by learning from the...

Embark on a journey to financial freedom with "LinkedIn Passive Income 2024: A Practical Guide." Tired of the daily grind? Dreaming of earning while you sleep? This book unveils the secrets of passive income on LinkedIn, where sponsored content,...

In the dynamic landscape of digital transformation, the agility of an organization can make or break its ability to compete and thrive. This book delves into the complexities and nuances of implementing agile methodologies in large-scale, enterprise...

"Social Media Mastery Guide: Your Path to Digital Triumph"Unlock the secrets to unparalleled success in the dynamic world of social media with "Social Media Mastery Guide: Your Path to Digital Triumph." This comprehensive guide navigates the intricacies...

Do you want to write a book? Have you written a book, but aren't sure what to do next? Would you like to sell your book to readers online––even while you sleep?  If you answered 'yes' to any of these questions, this guidebook will...

GOOGLE MARKETING: Od Google Analytics przez Google Shopping do Google Adwords - W tym poradniku znajdziesz wszystko, co musisz wiedzieć o Google. Planuj, zarządzaj i doskonal marketing internetowy w platformie cyfrowej. Prowadzenie własnego biznesu...

Instagram-markkinointi: Rakenna menestyksekäs Instagram-liiketoiminta Instagram-markkinoinnin avulla! Mikä on Instagram? Mitä yrityksen Instagram-esiintymisessä on otettava huomioon ja miten startup-yritykset...

Instagram marketing: Építs sikeres Instagram üzletet az Instagram marketinggel! Mi az Instagram? Mit kell figyelembe venni egy vállalat Instagram-jelenléténél, és hogyan használják...

Online Network Marketing: The Ultimate Guide to Multilevel Marketing, Discover the Best Techniques and Practices on How to Build a Successful Online Network Marketing BusinessThere's usually some negative talk about network marketing because of how it...

How to Manage Content: The Ultimate Guide to Successful Content Marketing, Learn the Tricks on How to Create and Distribute Content That is Guaranteed to Build an AudienceAny business needs a solid marketing plan in order to become a success. One of the...

Selling On Amazon: The Essential Guide to Amazon Sales Secrets, Learn About Effective Techniques and Strategies to Achieve Selling Success on AmazonMany people are now looking at how they could make money online. There are many different ways to earn...

Bachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,1, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Köln, Sprache: Deutsch, Abstract: Diese Arbeit beginnt mit der Begriffsbestimmung...

Bachelorarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 2,0, Hochschule Mittweida (FH) (Europäische Medien- und Business Akademie), Sprache: Deutsch, Abstract: In dieser Arbeit wird analysiert, welchen...

Bachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,6, Hochschule Bremen, Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit besteht in der Erforschung der marketingrelevanten Eigenschaften in den...

In today's saturated book market, writing your novel is only half the battle-the real challenge begins when it's time to market it. Beyond the Page is a beginner's guide for authors who want to step into the spotlight but don't know where to start...

1.1 The Evolution of Digital Media; 1.2 Pre-digital Communication Technologies; 1.2.3 Impact of Digital Media on Society; 1.3 Digital Media Platforms and Channels; 1.4 The Power of Digital Storytelling; 1.5 Ethical Considerations in Digital Media; 1.6...

Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing: Emerging...

In the 21st century, digital technologies have become an indispensable part of our lives due to the speed and convenience they provide. The digitalization trend has accelerated after the initial outbreak of the COVID-19 pandemic. Many businesses are...

The way we do business is constantly changing. So many people today are on social media, and it’s opened a door of opportunity for businesses—especially those that don’t have enough money to spend on ads and TV commercials. Putting your...

Electronic business plays a central role in the economy, facilitating the exchange of information, goods, services, and payments. It propels productivity and competitiveness and is accessible to all enterprises, and as such, represents an opportunity...

Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that...

What was one of the first things you wanted to sell when you were a kid? Did you have a lemonade stand that went bust after two weeks, or did you sell baseball bats at little league games? Whatever kickstarted your selling career shows the true...

The Amazon FBA wholesale business is a lucrative e-commerce investment opportunity. However, if you follow the instructions in the correct order, you'll have a better chance of making money. Find out how to become an amazing wholesale seller within the...

Discover the dynamic world of Snapchat with our comprehensive guide designed to elevate your marketing strategy. This book delves into the unique features of Snapchat, from setting up your account and creating a QR code to building engaging stories and...