Market research Books

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in...

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing...

The Ultimate Business Startup Trilogy is HereFrom renowned entrepreneur and business author, James Anderson, the "Starting a Business" trilogy covers everything - and that means EVERYTHING - you need to know to ensure your business is a success...

Do you need to transform your communications department into a specialist digital and social media team? The newly revised Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and...

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create...

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts. This book explores how they come about, what defines them, and what they mean to society, institutions, and companies...

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers,...

Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for...

If you want to master the ever-changing world of search engine optimization, "Mastering SEO: Tips for Getting to the Top of Search Results" is the book for you. In today's digital world, where being seen online is key to success, it's important to...

Bachelorarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Medienpsychologie, Note: 2,0, Hochschule für angewandtes Management GmbH (Wirtschaftspsychologie), Sprache: Deutsch, Abstract: Zunächst werden die theoretischen Grundlagen von Customer Care,...

This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user...

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly...

This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and...

As experimental economics methods grow in prominence in marketing research, marketing researchers increasingly evolve experimental economics further, adding marketing flavors and theories, introducing new problems, discussing new ways of looking at old...

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple perspectives, allowing for a critical...

"Innovation done quicker, better, and cheaper. Innovation for the modern marketeer" Hugh Pile, CEO Blue Skies, ex L'Oreal CMO Western Europe "Agile Innovation responds to ever-changing consumer and business needs. It is fast, flexible and focussed...

Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for ...

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and be able to know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book...

 I write this book aims to let readers to feel that future artificial intelligent (AI) technology whether it could be applied to which aspects to satisfy our life need.  I shall concentrate on predicting (AI) technology can be applied to these...

Allelopathy is a biological phenomena in which one organismcreates one or more biochemicals that inu-ence the germina,tionv growthv s-rdidalv anf reprof-ction o. other organismsT (hesebiochemicals are prof-cef by the organism that is ca-sing the...

 If you want to get customers from Facebook without spending any money, then read below.Facebook is a marketer's dream. It has billions of customers; all over the world, with targeted interests, likes and engagement. You can pick customers that...

This booklet from Carolyn Howard-Johnson, a UCLA Extension Writers’ Program instructor for nearly a decade, helps authors love the project they most love to hate—writing a book proposal. She has taken the guessing out of the book proposal...

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts...

Value-based pricing - pricing a product or service according to its value to the customer rather than its cost - is the most effective and profitable pricing strategy. Value First, Then Price is an innovative collection that proposes a quantitative...

Studienarbeit aus dem Jahr 2020 im Fachbereich BWL - Marktforschung, Note: 1,3, Hochschule für Technik, Wirtschaft und Kultur Leipzig (Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: Die Forschungsfrage der Arbeit lautet: Welche Faktoren spielen...

Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple...

Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors...

Food Choice and the Consumer fulfils two needs. First, it captures the inter-disciplinary aspects of food choice and advocates an appreciation for other perspectives on the subject in an attempt to discourage some of the...

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings...

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from...

This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring...

Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of...

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.The book begins its approach with a literature review, to provide an overview of current thinking on...

Understanding Search Engine MarketingIn today's digital age, where the internet has become an integral part of our lives, search engine marketing has emerged as a powerful tool for businesses to enhance their online presence and reach their target...

Our aim in writing this book has been to present for R&D Managers at all levels the type of quantitative methods that have been developed in recent years for the more efficient management of R&D. Hence, we have sought to write...

Bachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Sonstiges, Note: 1,7, Universität Augsburg, Sprache: Deutsch, Abstract: Durch den technischen Fortschritt in der medizinischen Bildgebung und der täglich steigenden Zahl an Untersuchungsbildern ist...

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society.  It is written in an accessible style and...

The revised Fourth Edition of this popular textbook is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and...

As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that...

Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs...

This book is rich with simple to advanced strategies from an awarded digital-agency owner, with practical examples of campaigns from start-ups to Fortune 500 companies. Client list includes the likes of Armani, Bayer, Huawei, Burj Al Arab Jumeirah,...

In Eccentric Marketing, marketing strategist and entrepreneur Said A.Baaghil outlines the framework for a forward-thinking new consumermodel aimed at transforming the way products and services aremarketed in the Middle East. Baaghil illustrates how...

Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and...