Market research Books

There are so many hidden factors that influence the decisions your customers make, and it has little to do with the facts of your brand or the products you sell. They know they like a product or brand. They know that one service feels like a better value...

Fallstudie aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, , Sprache: Deutsch, Abstract: The study sought to assess the effect of sales promotion activities on consumer buying behaviour by using Watanmal Group as a case...

Description:Breaks down all of the necessary work into bite size chunks - keeping the process of building a business plan simple and easy to achieveGives tips of what to look for and why - for example, the perspective of researching the competition to...

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets. In this innovative study, Franck Cochoy challenges this...

Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal and from local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a...

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of...

Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business...

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in...

     This book concerns how to apply behavioral economy and psychological methods to predict future America consumption market trend.  I shall focus on only America future consumption market trend about five to ten years consumer...

     This book explains what factors can be sudden to influence some countries people feel high technological products demand. I shall indicate Afica is one developing country, how cultural improvement factor can influence many...

Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumers—and that’s why in-house marketing is critical.In this guide, Basheer P.A, a successful business...

Any theatre performance must need have good seats and hall facilities to let audiences to feel comfortable to see any performances, instead of facilities supply requirement.  Audiences visual demand to actor individual performance, the actor...

 The most importance, you can learn how to apply marketing strategies to analyze to solve your further problems to threaten your business. Besides, you can learn how to use strategy to analyze any business case study to prepare your studying. I...

 Advances in artificial intelligence (AI) technology is for the progress in critical areas, such as health, education, energy, economy inclusion, social welfare and the environment.  Whether AI can bring positive or negative impaction to...

This workbook details how to start with CRO and the various methods that can be used to create a proper plan for your website and user experience. It will also give you many, good and bad, examples that can be used on real websites to tell you what works...

Die Arbeit untersucht die rechtlichen Aspekte des Kunstkaufes durch Private. Zur Einordnung der Figur des Kunstverbrauchers werden zunächst die Grundlagen des Verbraucherschutzrechtes aufgezeigt. Dem folgen eine Darstellung der am Kunstmarkt beteiligten...

"Tom's innovative approach to applying Outcome Driven Innovation and Jobs To Be Done theory to his Shot Calling framework will help anyone, at any level, move up the ladder and win more!"-Anthony W. UlwickFounder of Strategyn, Author of What Customers...

An Introduction to Survey Research is for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming...

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers...

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their...

This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges. Each chapter starts off with...

This book features more than 50 papers presented at the International Halal Conference 2014, which was held in Istanbul and organised by the Academy of Contemporary Islamic Studies of Universiti Teknologi MARA. It addresses the challenges facing Muslims...

Are you getting tons of likes on your social media posts, but struggle to turn those likes into leads and sales?You are not alone. There are plenty of people with tens of thousands of followers who get hundreds of likes and comments on every single...

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful ...

79 Autoren geben Einblick in die theoretischen Wurzeln qualitativer Marktforschung, die grundlegende Methodologie, differente Forschungsstrategien sowie Herausforderungen in der Datenerhebung, Datenanalyse und ...

Ultra-all-inclusive-Paket mit vier Bausteinen:(1) Know-how-Vermittlung auf rund 100 kommentierten Vorlesungsfolien, welche die wesentlichen Themenfelder der Marketing-Forschung abdecken(2) Testaufgaben mit Lösungen, durch die der eigene Wissensstand...

Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie, der Neurowissenschaft sowie der Medienwissenschaften Erklärungsanätze für den Beitrag von Events zu Markeninszenierung und -aufbau. Der Band fasst...

Simon Kempf has developed hedonic (quality-adjusted) office rent indices for German metropolitan areas. His study explores new territory as it constructs, for the first time, such indices for Germany. The author thereby has taken into account the different...

European shipyards face a rising competition in the global market. Christopher Sauerhoff investigates such aspects as a shipyard's market expertise, its practical experiences and its cooperative activities. He analyzes whether there is a relationship...

Das Herausgeberwerk widmet sich in einzelnen Beiträgen den dominierenden Zielgruppenkonzepten im Konsumentenmarketing. Neben eindimensionalen und primär an beobachtbaren Merkmalen orientierten Segmentierungen (z.B. Zielgruppe...

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners,...

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary;...

This book begins with a review of basic results in optimal search for a stationary target. It then develops the theory of optimal search for a moving target, providing algorithms for computing optimal plans and examples of their use. Next it develops...

Viktor Frankl und die Logotherapie sind mittlerweile weltweit bekannt. Mit seinem Leben und Werk hat Frankl fast das ganze zwanzigste Jahrhundert (1905-1997) begleitet - und eine deutliche Spur hinterlassen. Die Logothe- pie...

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The...

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. North America...

This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging...

This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs) incorporated as part of the infrastructure for a number of emerging applications such as personalized recommendation systems, opinion...

This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing...

This book has studied the principle, essence and development law of sharing economics. First of all, it analyzes the inevitability of sharing economics as the mainstream and determines that its research object is the social resources of the...

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the...

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as...

This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic...