Brands and branding Books

Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way and understanding how to hire yourself as the CEO in your business. If you're ready to stop playing small, step up and start doing bigger things then...

By definition, a brand strategy is a long-term plan for developing a successful brand to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business. It is directly connected to consumer needs, emotions, and...

We look to brands for what to do, what to think, and how to feel. We want to know what to support and what to stand against. Brands are the new voice of authority. Now is the perfect time to reveal their humanity.Consumers want to connect with the brands...

Numerous studies have shown that people buy feelings and experiences, not things. When you see a cute puppy, certain hormones fill your brain, and you become loving and affectionate. You don't care about the exact hormone process in your brain, but the...

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive...

The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the...

A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian...

★ If you want to write books and publish long-term, you need a written author brand to get your books in front of the right readers. This is the only author branding workbook that uses proven steps to guide you through building your written author brand...

This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization. This book is ideal for entrepreneurs, investors, CEOs, and brand managers as it provides them with pathways of...

This pictorial archive from Vault Editions is a treasury of 453 engravings etchings and woodblock prints documenting European and British emblems, symbols, insignias, heraldry and coats of arms of the 19th, 18th and 17th-century. Expect to find epic...

Diplomarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1, FHWien der WKW (Unternehmensführung), Sprache: Deutsch, Abstract: Ziel dieser Arbeit ist es, einen umfassenden Überblick...

The Dance of the King teaches you how to recognize the underlying messages of visual language. What can you learn from the seven liberal arts, the Seven Wonders of the Ancient World, and the seven chakras? Answers are hidden in sunflower seeds, Black...

Der Zeichner und Karikaturist Erich Ohser (1903-1944) wurde berühmt durch seine Bildfolgen: "Vater und Sohn", die er als Gegner des Nationalsozialismus nur unter dem Pseudonym e. o. plauen veröffentlichen durfte. - Nach einer Denunziation entzog er sich...

Der Zeichner und Karikaturist Erich Ohser (1903-1944) wurde berühmt durch seine Bildfolgen: "Vater und Sohn", die er als Gegner des Nationalsozialismus nur unter dem Pseudonym e. o. plauen veröffentlichen durfte. - Nach einer Denunziation entzog er sich...

Die Gestaltung von Printmedien bleibt auch in Zeiten der Online-Kommunikation wichtig. Wissen Sie beispielsweise, dass einer gedruckten Broschüre weitaus mehr vertraut wird als dem gleichen Inhalt im Internet?Deshalb sollten Sie die Prinzipien der...

<h2><strong><u>Do you want to be among the few that swear by the habit formation process after seeing it transform your life? </u></strong></h2><h2><strong><u>This book is meant for...

Two Books in One!Discover why the Instagram account of your neighbor's dog makes more money than you.Do you ever wonder...how does everyone, even your grandmother, know about Justin Bieber? Or that three simple apps on your phone (Facebook,...

When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and branding. This book covers the basics of each of the key areas of marketing and branding, including:•  ...

If you want to discover how to build your brand like Apple and establish brand loyalty on social media for more sales, then keep reading…Did you know:The brand worth the most in the entire world is Alphabet—better known as Google,...

In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.Times have changed. Today, consumers are the new owners. They have...

Achieve Financial Freedom with Passive Income!Are you sick and tired of your job, where you work long hours only to build someone else’s dream? Are you living pay-check to pay-check, doing mindless tasks or something you hate? Are you wasting hours...

Discover why the Instagram account of your neighbor's dog makes more money than you.Do you ever wonder...how does everyone, even your grandmother, know about Justin Bieber? Or that three simple apps on your phone (Facebook, Whatsapp, and...

In today's technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today's consumers are spending an increased amount of time on digital platforms, maintaining a...

Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients...

Discover how some of the world's most iconic drinks brands came to life - or didn't. Celebrated creative and marketing guru, David Gluckman, shares insider stories from decades of work in the surprising world of booze branding. From the bootlegging...

The ultimate branding playbook for professional women, packed with practical wisdom and hard-earned insights.You're the face of your brand.You've worked too hard to be invisible.You deserve to BE SEEN.SEEN is the groundbreaking framework that gives you...

Over the last four years, the Vertex Awards have set the standard for Private Brand / Private label / Own Brand design globally and ushered in a new era of brand design focused on building brands as assets and creating solutions for customers. Take a...

Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be...

Many designers can create a logo. But only 'brilliant designers' create a lasting relationship with their client.Written for working art studios, Logo Process is the art director’s guide to create BIG logos for small business. It can be...

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.The book begins its approach with a literature review, to provide an overview of current thinking on...

It is my unique personal honor to bequeath chards of wisdom to an inspiring woman of God, fellow businesswoman, and professional confidant - Jennifer Carrington. She has crafted a timely, succinct and relevant treatise. This work is a culmination of...

Essay aus dem Jahr 2018 im Fachbereich Kunst - Computerkunst, Medienkunst, Note: 1,0, SAE Institute, Hamburg, Veranstaltung: 3D Game Art & Animation, Sprache: Deutsch, Abstract: Innerhalb dieser Arbeit wird erläutert, wie die Technologien VR und AR in...

You have only got seven seconds to make an impression before people decide if they want to work with your business, yet we are drowning in an information tsunami. If you're not standing out and being noticed by your ideal customers, you may as well...

The Home Boss Toolkit: Branding Success for Self-Publishers Discover the secrets to mastering self-publishing and building a strong, distinctive author brand with "The Home Boss Toolkit: Mastering Branding for Self-Publishers". With this...

भूमिका: बदलते खेती के खेतों में, जहाँ उपभोक्ता चुनते हैं जागरूकताकभी सोचा है, खेतों में भी क्रांति का तूफान चल रहा है? वो ज़माना गया, जब किसान सिर्फ फसल उगाते थे और बिक्री की चिंता व्यापारियों की होती थी। आज का उपभोक्ता जागरूक है, जिसे सिर्फ स्वादिष्ट...

"Global Branding Borderless Success Stories" is a compelling and informative collection that delves into the world of international business and marketing, showcasing a diverse array of triumphs and lessons from globally recognized brands. This unique...

Engaging the Gamers" is a compelling exploration of the dynamic and rapidly growing world of eSports, and how branding strategies are leveraged to connect with a passionate and digitally native audience. This in-depth analysis takes a closer look at the...

Studienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Sonstiges, Note: 1,7, Eberhard-Karls-Universität Tübingen, Veranstaltung: Einführung in die Computerspielforschung, Sprache: Deutsch, Abstract: Dass Computerspiele grundlegende...

Unlock the mysteries of heraldry with this comprehensive guide to the art and science of coats of arms. Drawing on centuries of tradition and expertise, renowned heraldist Antoine Pyron du Martre illuminates the symbolism and meaning behind some of the...