Advertising Books

They say an unhappy customer will let 3 people know in the physical world but on the internet 5000 will know.But you already knew this and you’re looking for the competitive edge to build a successful personal brand. The effective strategies so you...

You will never be rich! You know how many people told me that? Just about every family member and friend I trusted.It was from this moment I made it a point to prove them wrong.Three years later I became a millionaire. I did what I told my family and...

In Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value, the authors show how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an...

Social Roots traces the history of a fundamental economicshift that is underway. The shift is rooted in virtualization,a key innovation factor, but when combined with influencenetworks, the significance becomes transformative. The combinedpower of these...

This is the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as 'ghost signs'). Contributors to this volume examine the complex...

Discover how to use the 33 strategies of a lateral thinking entrepreneur to transform your business successDo you have a sense that you are ready to bring the absolutely authentic and congruent essence of who you truly are into everything you do in your...

The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and...

In "Slave in a Box," M. M. Manring investigates why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology, through...

Are you ready to improve your business through social media marketing?This collection will provide you with everything you need! The business world today is going through a huge transformation. Businesses are taking advantage of the Internet to gain a...

Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunity. They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of...

This book will give you the tools to grow your Instagram account very quickly and gain a loyal, engaging audience that you can eventually monetize!Have you tried over and over to grow your Instagram account, but you just can get any new followers, likes,...

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will...

Powerful Brand Positioning Harnesses Key Building BlocksBrand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout's original positioning concept. The book delivers measurable results because it:Is remarkably...

This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises.It offers a framework to create a fundamental marketing plan that helps business leaders understand...

The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion, and licensing-that each behave differently. Unlike other industries,...

The Untold Power: Underrepresented Groups in Public Relations fills a glaring void in public relations history by chronicling the practices and scholarship contributed by members of ethnically and racially underrepresented groups.The evolution and...

Harnessing brand power within financial services demands a new way of thinking. It's not quick. It's not easy. But it's a shift that any financial institution can adopt and it's worth the investment because great brands all speak the same language:...

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written...

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn't just about design...

This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and...

When you become an author, you instantly become more credible in the eyes of your clients, prospects, family and friends. Discover the power that writing a book can have on your personal and professional life. In Your Book is your Business Card, Michelle...

Hardback gloss finish cover.Page size: 8.5” x 8.5” (216mm x 216 mm).Opening blank lined page for you to add a few details about your club/business/eventAll other pages headed: Date, Name, Email Address.Sufficient for 17 entries per page96...

So who is Dave Daley the Monster Motivator? That was the question I asked when several people contacted me through social media telling me I had to check this guy out. What I discovered is first and foremost Dave Daley is a serial entrepreneur. A near...

Si quiere descubrir por qué algunas personas fracasan en el marketing de Instagram mientras que otras consiguen un enorme éxito, y si quiere ser parte del segundo grupo, entonces siga leyendo...¿Está harto de esforzarse en el marketing y no obtener...

Imagine a situation where you could advertise your business in a newspaper or magazine and only pay a small amount of money when someone reads your advert. It does not happen in magazines but that is the concept behind Pay-Per-Click in online adverts...

Digital advertising has been there for a while. With social media now commanding a big portion of modern day traffic, the number of entrepreneurs venturing into social media marketing has been on the rise. Even though this might sound simple and fun, the...

This fascinating guide explores the world of advertising, from the use of slogans and catchphrases to the latest techniques in print, radio, and television. Featuring real-world examples and practical advice, this book is an essential resource for anyone...

A practical guide to the art and craft of show-card writing, this volume explains the fundamental principles of composition, type design, and color theory as they apply to advertising and promotional graphics.This work has been selected by scholars as...

Learn to grow and support your team using the latest in social media tools and strategies from Karen Clark. Having built a large organization herself using a combination of traditional offline and innovative online marketing strategies, she knows what it...

The movie trailer is king! Tomorrow's winner of today's movie-war will be the producer who recognizes this single fact: movies are a marketing business, not a moviemaking one. The problem is not better movies, or bigger ones. It's more effectively...

'Essential Web Analytics for Bloggers' is the first book of its kind that covers in depth Google Analytics, DoubleClick for Publishers (DFP) and Google AdSense all from the unique perspective of the blogger. In this book, the author Farhan Qureshi will...

BEAT INCUMBENCY DISEASE, MAKE COMPETITORS IRRELEVANT & STAY NO. 1 WITH YOUR MOST IMPORTANT CONTRACTS AND CUSTOMERSWhen you win business through a formal bid or tender, you will need to retain it that way too. But only about 50% of incumbent contract...

Luego de casi dos décadas conectando a las marcas con audiencias a través de los medios digitales, Alex Rodríguez ha descubierto las 5 cualidades que hacen que las campañas en la Web sean exitosas.En BACON Digital, Alex no sólo revela cuáles son estas...

Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales.

Dynamic Portfolio Strategies: Quantitative Methods and Empirical Rules for Incomplete Information investigates optimal investment problems for stochastic financial market models. It is addressed to academics and students who...

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also...

As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase...

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that...

Are you searching for new buyers? Building a brand? Growing a business? It's time for I Think I Need Marketing. A comprehensive resource anyone in business will find useful, regardless of industry, location, or size, I Think I Need Marketing pulls the...

For years you had a dream......and now the book is published.Why isn't it selling?When Amazon introduced the Kindle, it changed the publishing world and the gates came crumbling down for millions of people who had stories to tell. Now, self-publishing...

Are you currently seeking for ways to grow your business faster and bigger than you ever thought possible using a comprehensive guide on how to use social media marketing? Then this book is ideal for you!Perhaps you are having a difficult time...

Building an Author Platform from the ground up as a writer can seem daunting, especially if marketing is not your jam. Authors are now expected to do more and more work to promote their own books as publishers are not interested in invisible authors...

Advertising and branding are two primary aspects of marketing. They are both a distinct field of study but are often studied in confluence with each other. Advertising involves either an audio or visual or a combination of both as a medium of...

Power Marketing of Architectural Services is intended to assist the new graduate in marketing his or her professional skills.