Advertising Books

As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to...

Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by...

Industry and academia should capture significant value through adopting design-led innovation to improve opportunities for success. Skills and capabilities should serve as a basis for adopting new breakthroughs in design-driven innovation. The...

This is the latest and very easy to apply facebook ads training, designed to take you by the hand and walk you through the process of getting the most out of facebook ads for your business. This is an easy-to-use introduction to the world of facebook...

This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer. So open...

The book aims to evaluate social media users' attitude towards social media advertising in mainland China.

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a...

Do you know that now it is the best time ever to become financially independent and create an online business? - Yes, you read it right; now it the time when smart people are making the right decisions. Imagine this, over 4 billion people are using...

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed...

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that...

Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power-no matter what type of political system is established-want to be aware of the ideas and opinions of the rules regarding...

Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication...

A quest for money and success can get you into some sticky situations. Those incidences can teach you to learn how to strike a balance in different areas of your life in order to enjoy any measure of success. This book is to provide men and women in...

Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand...

In today's connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to...

Flex your public speaking muscles with this practical crusade to end boring presentations!You've sat through countless boring presentations, struggling to stay awake as speakers drone on about quarterly reports or product updates. You've tried to improve...

This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he...

In this fully revised and expanded second edition of Podcasting Made Easy there's even more essential information for both the novice and experienced podcaster.The first edition in 2017 broke new ground in helping people start podcasting with the...

How does advertising really work? This thoroughly revised edition of Ivan Preston s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade...

The Rationale of Market Fluctuations is a book written by A City Editor in 1876 that aims to provide an explanation for the unpredictable fluctuations that occur within financial markets. The author argues that these fluctuations are not random, but...

Praise for The Complete Website Planning Guide: A great, accessible and practical guide that you can quickly use to get better results from your next website build. Get to it!Would you build a house without blueprints and expect it to be...

In the fast-paced world of entrepreneurship, establishing yourself as an authority in your field is no longer optional-it's essential. Automatic Authority is your definitive guide to achieving this distinction, not through years of relentless...

This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and the Iraqi War. Focusing on the relationship between presidents' foreign policy agendas and domestic...

Dropshipping And Ecommerce + Social Media Marketing2 in 1 Bundle Book 1: Social Media Marketing: Instagram, Facebook, YouTube, Twitter and Pinterest Book 2: Dropshipping & Ecommerce: Shopify Dropshipping, Amazon FBA, Affiliate...

A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and...

Written in non-technical, everyday language that is accessible to the undergraduate audience, and requiring no background in economic analysis, this acclaimed text provides a unique approach to understanding what the practice of economics is all about...

University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance...

The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology...

Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible...

The Pauper Principle A practical guide to keep from going from broke to broke with exposure with a Forward written by K.J. BradleyLearn how to become the prime marketing target. People often find themselves in the middle of chasing the gurus and...

The only consistent truth in the world of tech companies is that the landscape will change quickly and often. The question most CEOs have is: In the midst of so many changes, how can I keep my company relevant?In her book, Ultra High Def Marketing,...

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the...

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.Drawing on the latest...

Globalization and digitalization are buzz words in contemporary society. They affect both our private and our professional lives. Society has become more diverse with easier access to information and to virtual platforms that gives us opportunity to be...

Are you unhappy because you can't get new business leads or a find a new job? Is every day just another time to feel like a failure with the lack of progress and results? Well, I've been there, and I've mentored and coached hundred of...

With humor and insight born of decades of experience, Al Maag shares what he learned during his Chicago childhood in the 1950s and 60s, a stark contrast to the current C-generation that has grown up with electronic gadgets. Social Media Isn't Social...

55% DI SCONTO PER LIBRERIE! Hai un Personal Brand e vuoi sfruttare l'enorme potenzialità delle Facebook ADS? Ti stai approcciando al mondo dei social e vuoi scoprire come vendere il tuo prodotto/servizio digitalmente?Il modo di fare "pubblicità" è...

How to Save $100,000 a Year on Google AdWords sits in the business/marketing category and will appeal to business owners who need practical advice promoting their products and services on the internet without spending money with on-line advertising...