Advertising Books

3A Qualitative Research on Analyzing the Impact of Influencers' Marketing on Purchase Intentions and Well-Being of Consumers in the Fast Fashion Industry of Hungary

उज़ैर एक प्रतिष्ठित पुरुष का नाम है जो कि इस्लाम के अंदर एक पैगंबर की प्रतिष्ठा रखते हैं लेकिन कुरआन में उनके बारे में यहूदियों का विश्वास बताया गया है कि उनको यहूदी ईश्वर का पुत्र मानते हैं , अब सच्चाई क्या है? यह तो जांच पड़ताल के बाद ही पता चलता है।...

कोहेकाफ एक पर्वत श्रृंखला है जो कि कई देशों से मिला हुआ है और इसे संबंधित तमाम पुरातन पौराणिक कहानियां प्रसिद्ध है कि जिन्न और परी के बारे में ईरानी तथा अरबी साहित्य में उपलब्ध है। आब- ए- हयात (जीवन का जल) के बारे में भी जानकारी दी गई है। इसी के उपलक्ष्य...

Either you’re part of the social business steamroller . . . or you’re part of the road. Every business must become a finely-tuned social business to prosper in today’s digital world. And LinkedIn is the essential lever for achieving...

This guide will focus on the following:1.     Choosing Keywords2.     How To Build A Google Friendly Website3.     Local SEO Begins at Home4.     Website...

Snap chat has over 100 million daily app users, and has become the hottest place for millennial to send pictures to their friends. It also happens to be the newest place for businesses to win over new customers. These Snap chatters watch over 10 Billion...

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid...

The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and...

This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books within the Business and Management subject area since 2017. This publication analyzes the business and psychology of fandom in companies, sports,...

In today's multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of...

The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the...

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up...

The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in...

Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media, including social...

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this...

Hoy en día todas las empresas están en las redes sociales... ¿Y tú? ¿Sabes cómo funciona la plataforma, por dónde empezar y cómo utilizarla para tu negocio? Si te sientes abrumado, este es el libro que te ayudará a sacar más provecho de Facebook: nuevos...

Ogni azienda è sui social media in questi giorni... E tu? Sai come funziona la piattaforma, da dove iniziare e come usarla per il tuo business? Se ti senti sopraffatto, questo è il libro che ti aiuterà a ottenere di più da Facebook; nuovi clienti,...

Toutes les entreprises sont présentes sur les médias sociaux de nos jours... Et vous ? Savez-vous comment fonctionne la plateforme, par où commencer et comment l'utiliser pour votre entreprise ? Si vous vous sentez dépassé, voici le livre qui vous aidera...

Media insider, publicist, PR coach, and trainer Joanne McCall, shares her advice and insider secrets for building your audience and networks, and delivering impactful interviews on top-tier media outlets. With so many channels and media...

Customers are the lifeblood of any modern company but how do you go aboutcapturing their business? Robert Lerner reaches back in time to the customeracquisition strategies of four of the most successful entrepreneurs of ancient Rome:•Eurysaces built an...

NOAH'S ARK. WAS ROBBED BY: THE WHITE HOUSE, AND THE QUEEN, OF EUROPE

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an...

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement...

Jane has dedicated her life's work to a cause that matters. But something isn't working, and Jane is having a hard time getting people to support the great work her organization does. They don't seem to notice or care. "So what?" they say. It's...

Gender portrayals have known significant changes in print advertising over the last decades, but gender stereotypes remain widely controversial in the world of advertising nowadays. The verbal and visual language of advertising may reflect a ...

Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand...

Wellcome to second issue of Entrepreneur Prime magazine that continues to connect entrepreneurs, authors, startups and coaches who share their story and passion. We bring them longform writings on different topics and unique interview subjects.Nigel...

Stand Out!! uncovers the secrets of brand success and explores less travelled paths in the world of branding.This book:uncovers the secrets of brand successintroduces 'Generation B' - today's generation of brand nativeschallenges current paradigmsreveals...

Advertising Helps Sell Books.And for many forms of advertising, such as Facebook, Amazon A+ Content, Bookbub CPC ads, web sites, and more, you need to be able to provide your own advertising images.You could pay a designer for that and wait for them to...

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as...

The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly...

This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a...

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.Instead of fuelling the moral...

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of...

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing...

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects...

What the hell did you do before you had children? What did you spend all your time on? Do you remember a time when you only had to worry about yourself? Don’t worry, neither can we.Life changes dramatically when you become a parent and with all...

What difference could you make if people hung on your every word, every time you spoke? How different would your world be if your marketing was more influential? And if you closed more sales and earned more commission, what would your life look like? The...

Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King,...

The East Tennessee, Virginia and Georgia Railway System: Mineral Wealth, Agricultural and Timber Resources of the Main Line and Branches is a book written by Henry E. Colton in 1890. The book provides a comprehensive description of the railway system...

When author Catherine Yeo started publishing content online nearly a decade ago, she was stunned when she learned she could build an audience of hundreds of thousands and make money from the venture. While she didn't realize she was a creator then, Yeo...

You Can Make Money From BloggingBlogging – We all want to know how to write a blog and how to make money from blogging.Are you struggling to make any money from blogging? Do you put hours of work into each blog post, only to get zero traffic, zero...

When Roger Rorch, the talented chairman of the London-based advertising agency RTB, supposedly commits suicide, banker and detective Mark Treasure is certain that all is not as it seems.Treasure's search for foul play reveals a tangled web of deals and...