Advertising Books

A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world-wide success • Follows 19th-century pharmacist Angelo Mariani’s interest in coca from medical uses to the development and healing effects of his...

Schizophrene traces the intersections of migration and mental illness as they unfold in post-Partition diasporic communities. Bhanu Kapil brings forward the question of a healing narrative and explores trauma and place through a somatic, poetic and...

"Powerful, profound, and beautifully written,Brand Seductionraises the bar for every marketer to do work that truly matters." -Seth Godin, author of All Marketers Are Liars"Clever, creative, and jam-packed with useful insights, Brand Seduction shows how...

They were Amazon and Walmart combined-the one place to shop for Americans who needed everything-clothes, furniture, tools, jewelry, musical instruments, books, and more!Imagine it's the end of the nineteenth century, and, with one catalog, you can buy...

Unstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival...

The need to categorise and communicate colour has mobilised practitioners and scholars for centuries. Color Charts describes the many different methods and ingenious devices developed since the fifteenth century by doctors, naturalists, dyers, and...

The latest book fromDr. Direct! will show you how to master online advertising and enhance your social media strategies.This is the perfect companion to the author's bestselling bookCashvertising.Are you frustrated by lousy response to your online ads...

How did the advertisers of the past sell electric corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of...

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the...

What does building your company's culture have to do with building your brand? Get ready to find out. In The Voice Of The Underdog: How Challenger Brands Create Distinction By Thinking Culture First, advertising veterans Mike Sullivan and Michael Tuggle...

Harry Potter has brought the idea of magic and sorcery into mainstream fruition more than any other book series in history. Often perceived as a supernatural force, magic captivates and delights its audience because of its seeming ability to defy physics...

Prolific author andco-chair of the MFA Design School of Visual Arts Steven Hellershares his love of design with the world throughessays, interviews, and profiles.Design is a living. But to live passion is essential.For the Love of Design is an anthology...

The Black Experience in Designspotlights teaching practices, research, stories, and conversations from a Black/African diasporic lens.Excluded from traditional design history and educational canons that heavily favor European modernist influences, the...

A Revival and Celebration of the Golden Age of Typography Any type user and enthusiast will doubtless derive joy from the letters and ornaments in Vintage Graphic Design, gathered from the rare and forgotten sources that authors Steven Heller and Louise...

An Expertly Written Guidebook to Teaching Design at All LevelsTeaching Design provides a practical foundation for teaching about and through design. The exploding interest in design and design thinking calls for qualified faculty members who are well...

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200...

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a...

Take a peek inside the heads of some of the world's greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan...

70 Ads to Save the World: An Illustrated Memoir of Social Changeoffers a detailed and entertaining account of the groundbreaking work of advertising visionary, Jerry Mander.Chronicling his evolution from corporate advertising to non-profit and political...