Sales and marketing Books

The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike...

In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key...

Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable...

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject. It can be used...

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of...

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the...

The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a differentiated offering to targeted customers, be they end...

This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged...

This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge...

Introduction Key Theoretical Issues in Competition Within and Between Standards Market and Committee Mechanisms in Setting Global Standards Committee- and Market-Based Competition in the Mobile Infrastructure Market Committee and Particularly Market...

This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and...

Opening Chapter; J.H.Dunning PART ONE: SUBSIDIARIES AND THEIR STRATEGIES Host-Country Technological and Scientific Collaborations of MNE Subsidiaries; M.Papanastassiou & R.D.Pearce US MNC Affiliates in the UK: A Special Relationship?; J.H.Taggart On the...

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves...

Hard Looks is a fascinating examination of the new masculine imagery that has developed in relation to popular consumption over the last decade. The author skillfully investigates the development of this "new man" imagery and its relationship to...

-Very hands on material with lots of sample letters and questionnaires -No other resource on this topic tailored to health and human services -Motivated and entrepreneurial author (Gambescia)

Inventivity is the first book of its kind to utilize analystic methods for judging research productivity. It provides insight into the business of research, showing a direct relation between management productivity and the...

Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit's reputation. The ways in which businesses - both for-profit and not-for-profit - communicate with customers...

In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro's government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and...

Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels...

Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular.　 The book examines other work on music in motion pictures which has dealt primarily...

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the...

Tomorrow's Customer is here today - The Customer as Carer - The Customer as a Resource - The Customer as a Change-Driver - The Customer as Experience-Shaper - Customer Input Management - Managing Synchronicity - Managing Symbiosis - Managing the Value...

Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to ...

Are you in sales? Want fast results selling more? Then this book is for you. The sales methods given in this book apply to salespeople of all kinds—from clerks selling in retail stores and servers in restaurants to sales representatives in high-end...

Have you ever wondered how some people earn a full-time income on eBay? Did you know that a select few eBay users are making over six figures a year on eBay?

The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending...