Sales and marketing Books

In today's world, any athlete can grow a sizable following on social media, which sets them up to have a strong personal brand. However, this is only the first step. To develop a fully formed brand that allows you to monetize your following, create...

This is a great tool for sponsors to share with your new recruits. It is a quick short guide for people involved in the direct selling business, whether they are newly involved or as a refresher for the ones doing it. This book teaches street-smart...

Comment reproduire le génie publicitaire de David Ogilvy dans votre activité sur Internet ?Permettez-moi de vous présenter Les Confessions d'un Publicitaire - un best-seller international - David Ogilvy qui a fondé une agence publicitaire internationale...

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes...

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and...

This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional...

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of...

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and...

Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces;...

This study, first published in 1906, examines the position of the United States in the markets of the Chinese Empire and the steps necessary to insure a greater development of American commerce in the Far East.

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through...

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment...

This book, first published in 1982, closely examines the Japanese investment in the industries of its puppet state Manchuria in the years 1930 to 1945. Attention is paid to industrial capital by source and type, facilitating the analysis of the...

This book, first published in 1996, provides an in-depth examination of China's changing business environment as it continues to develop its business infrastructure. Leading experts from Asia and Europe present their research into developments in China...

In the 1980s, the extent of Japanese export penetration into other Western economies, particularly the USA, became a matter of international concern. There were demands for Japan to reciprocate on imports, for the Japanese market to be 'opened up' and,...

MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes...

At the turn of the century the term "gamification" was introduced as a concept to understand the process of using game mechanics in "non-game" contexts. The impact of gamification was soon evident to business practices where it had impact both on...

Master the art of selling and discover the seasoned techniques you'll need to close any deal.Do you want to get into sales, and you're looking for the must-know tools & tricks of the trade? Do you want to discover the strategies you need to build...

Are you tired of being the best-kept secret in your industry? Do you want to be recognized as the go-to expert in your field? Look no further than "Are You Visible?" -The ultimate guide to being seen, heard and chosen.Dr. Izdihar Jamil, a visibility...

What is the best way to make money from your podcast?You have a podcast, and you have always dreamed of using your podcast to land more clients for your high-ticket offer, but you have tried a lot of strategies with none working, or you don't even know...

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies...

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of America, and possibly other nations. Within the United...

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of America, and possibly other nations. Within the United...

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of America, and possibly other nations. Within the United...

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of America, and possibly other nations. Within the United...

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of America, and possibly other nations. Within the United...

Advertising with Small Budgets for Big Results begins with an overview of marketing's "4 p's," including how-to's on media relations. Also covers promotions ranging from advertorials to word-of-mouth; provides examples of rate cards, model releases,...

The man who single-handedly initiated the service management phenomenon in America poses a new challenge for businesses--how to incorporate a new commitment to the customer into their own business.

Sustainable Economy and Emerging Markets provides a snapshot of the different dimensions of sustainability and analyses how they interact and configure themselves, case by case, in selected emerging economies. The parameters of economic growth in...

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with...

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health...

Timely, authoritative and provocative, this major volume meets the emerging need for an introduction to critical public relations, to look at the diverse perspectives in the field and to construct a tentative mapping of possible ways forward.  This...

In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products - and especially cutting edge...

A solid, hard-hitting, and uncompromising journalistic look at the fashion industry.The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers...

What Is Routes-to-Market?.- RTM Workshop.- Market Segmentation.- Define Whole Solutions.- RTM Life Cycle.- Constructing a Route.- Go-to-Market Performance Assessment.- Connecting RTM with Corporate Strategy.- Implementing RTM Company-Wide.