sale Add Wish List Add to Cart The item has been added What Customers Hate This book will teach you how to eliminate what customers hate and lead your market and customer satisfaction.Whether you’re selling to consumers or business-to-business (B2B), perfection in the marketplace does not exist. When making buying decisions,... RRP: $32.99 $32.00 Add to Cart The item has been added
sale Add Wish List Add to Cart The item has been added Reversing Into The Future Reversing into the Future: New Wave Graphics 1977–1990 is a unique and fascinating book of graphic design history curated from Andrew Krivine’s personal and vast collection of original posters, flyers, artworks and memorabilia from the golden age of... RRP: $69.99 $68.00 Add to Cart The item has been added
sale Add Wish List Add to Cart The item has been added 100 Symbols that Changed the World 100 Symbols That Changed The World looks at the genesis and adoption of the world’s most recognizable symbols. Universal symbols have been used as a form of communication from the Bronze Age, when the dynasties of ancient Egypt began the evolution of... RRP: $32.99 $32.00 Add to Cart The item has been added
sale Add Wish List Add to Cart The item has been added Know What You're For Study Guide Do the people in your world know you’re FOR themIn our world today, people are often known more for what they are against than what they are for. Unfortunately, this extends even into the church. We want to reach the lost with the incredible good news... RRP: $22.99 $22.00 Add to Cart The item has been added
sale Add Wish List Add to Cart The item has been added Win The Crowd Would You Like to Become More Commanding, Convincing, And CharismaticIn this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians—how to... RRP: $27.99 $26.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Marketing Is Dead, Long Live Marketing Today's consumers are very different than they were before the internet. And the old ways of disruptive marketing no longer work since people go online to research and have less time to waste with interruptions. ... RRP: $76.67 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Customer Loyalty Programmes and Clubs In every industry, and any company, customer loyalty marketing is an important pillar of corporate strategy. This second edition of Customer Loyalty Programmes and Clubs, explains how the key to effective protection against competition lies in... RRP: $375.76 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Measuring Customer Service Effectiveness Good customer service may be seen as a crucial asset for most organisations. But how do you know that you are delivering good customer service both externally and internally and, more importantly, delivering it to meet and exceed your customers'... RRP: $375.76 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Positioning the Brand Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising... RRP: $139.32 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Ratings Analysis This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media... RRP: $232.85 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Marketing Management in Asia. Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. Each chapter... RRP: $388.08 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Gender and Public Relations Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women... RRP: $388.08 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Boomer Marketing Boomer Marketing is the first book to address the current global recession and its effects on firms' marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the... RRP: $137.94 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Contemporary Issues in Luxury Brand Management This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends,... RRP: $408.87 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Absolute Essentials of Digital Marketing This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step... RRP: $137.94 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Defining, Measuring and Managing Consumer Experiences This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper... RRP: $372.01 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added The Customer Experience Model For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of... RRP: $136.56 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Building Value through Marketing Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders. Working step-by-step through strategy development,... RRP: $372.01 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Grassroots Strategy A powerful yet practical guide to B2B strategic growth, it’s like a mini-MBA.Accelerating profitable growth has been one of the long-standing challenges of business executives. Even today, with stock markets booming and M&A activity returning... RRP: $50.80 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Search Engine Domination Learn the Proven System We’ve Used to Earn MillionsClay Clark & his partner Doctor Robert Zoellner actually own REAL businesses, not theoretical click-funnel based businesses. Regardless of how much you know or don’t know, Search Engine... RRP: $29.18 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added 930 Matchbook Advertising Cuts of the Twenties and Thirties Add period flair to graphic projects with rare cuts of advertising art that once decorated matchbook covers. Hundreds of royalty-free images promote everything from holiday getaways to "Scientific Body Sculpturing." RRP: $20.97 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Protecting Main Street Unlike other books which focus solely on the business or profit aspects of measuring the customer experience, this book focuses on the benefits to the consumer as well as the company or financial institution. The book describes how business and... RRP: $375.76 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added The Undermining of Beliefs in the Autonomy and Rationality of Consumers This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer. RRP: $388.08 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added The Evolution of Integrated Marketing Communications This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world.This book was published as a... RRP: $375.76 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Public Relations Ethics and Professionalism Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is... RRP: $388.08 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Solving IT Service Management Stress, frustration, disappointment... are these feelings part of your work day? Today's business environment may be quite tough at times; this is especially true in the IT environment. New technologies, new procedures and an incomprehensive bureaucracy... RRP: $32.00 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added The Oxford Handbook of Strategic Sales and Sales Management RRP: $276.93 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Better Customer Service This readable and concise research-based book discusses seven simple rules that will help businesses and individuals improve their customer satisfaction and workplace environments - and make the world a little better and more pleasant.An author team with... RRP: $375.76 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added The Routledge Companion to Advertising and Promotional Culture This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.This updated edition takes a critical look at advertising and... RRP: $563.49 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Creating Brand Cool In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product... RRP: $384.88 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Strategic Stakeholder Engagement Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate?Do you need to know how to engage with decision-makers in government and other key... RRP: $89.38 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Building Corporate Identity, Image and Reputation in the Digital Era Brands - corporate, products, service - today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image... RRP: $372.01 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Death in a Consumer Culture Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact... RRP: $120.41 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added International Sport Marketing How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the... RRP: $375.76 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added The Evolving Sales Engineer Traditionally, Sales and Systems Engineers (SEs) have been expected to simply provide technical information related to the sales efforts of their account managers. Now, SEs are expected to be technical experts plus: be perceived as consultative... RRP: $55.72 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added The Nexus Initiative Stop Networking: Networking is broken. Too many people view it as a form of taking. They want your business. They want your referrals. They want your advice. With everyone trying to get something from you, how are you ever supposed to receive the things... RRP: $28.80 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Damaged Joy Digital Transformation? But are you doing what is right for your customers?Customers want their service with minimal interruption to their daily lives. Despite your strategy, they know your company at the operational level.And your company is just the... RRP: $17.51 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Marketing Discourse The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an... RRP: $388.08 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles and preferences. RRP: $115.86 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added The Routledge Companion to Public Relations Public Relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of... RRP: $115.45 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added I Love My Agency I Love My Agency will intuitively guide you through the growing complexities of the Marketing world.This book will make you love your agency while following a clearer path to a better brand. It is a source of confidence and guidance for marketers... RRP: $40.26 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Creating a Successful Digital Presence Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently... RRP: $104.28 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Nation Branding in Europe This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.Each chapter focuses on a specific European country, selected from a cross-section... RRP: $136.56 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Customer W.O.W. Ask Me How Does your company have what it takes to W.O.W. your customers and keep them coming back? Delivering exceptional service starts with embracing your brand, getting the basics right and delivering delighters that will turn your customers into your best... RRP: $27.69 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added How To Succeed In Your Professional Service Business Proven Solutions for Self-Employed ProfessionalsMany self-employed professionals earn part, or all, of their livelihood by helping people make a difference in their lives.As coaches, consultants or mentors, self-employed professionals attract and serve... RRP: $51.10 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added The Wow Factor in Sales In a world where technology is an integral part of our customer-service and sales interactions, the human element that builds trust, loyalty, and real relationships is diminishing.Angel Medina, mortgage professional, has developed what has been coined... RRP: $19.85 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Commission Impossible Amid a grueling job search, a cynical slacker named Ben Ackerman (aka "The Broke Agent") is convinced by reality television that residential sales is an easy ticket to monetary success and real world respect. After getting his... RRP: $54.37 Add to Cart The item has been added
Add Wish List Add to Cart The item has been added Marketing Rebellion Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?Pathfinding author Mark Schaefer provides an... RRP: $46.45 Add to Cart The item has been added
