Sales and marketing Books

Projektarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Ziel der Arbeit ist es, die theoretischen Grundlagen und Begriffe...

Seminar paper from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of King Juan Carlos, language: English, abstract: The present paper develops a marketing plan for Starbucks. The author...

The goal of this study is to test what effects positive word of mouth has on relationship management. The relationship between customers and organizations has become a very popular topic recently. However the existing literature doesn't include anything...

Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Duisburg-Essen, Sprache: Deutsch, Abstract: Online-Leistungsangebote sind interaktive, softwarebasierte Informationssysteme, deren...

Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, BA Hessische Berufsakademie, Veranstaltung: Marketing, Unternehmenskommunikation, CRM, Marktforschung, Sprache: Deutsch, Abstract: Kunden rücken mit...

Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Universität Potsdam, Sprache: Deutsch, Abstract: [...] Das Marketing von Coca-Cola ist schon seit jeher ein...

The quality of advertisements and its social acceptance are two sides of the same coin. Various problems arise due to this. The dispute is not about having or not having advertisements but about quality and content of advertising art forms. Hence, ...

This book deals with Automobile Marketing and how distribution contributes to manufacturers' and dealers' competitiveness. Based on a thorough analysis of the automobile industry, different distribution solutions are investigated through applying a...

The application of and investment in sponsorship globally has been increasing rapidly for over 20 years while the theoretical development and practical ability to evaluate its effectiveness has lagged behind. A strong theoretical foundation and ...

For the past thirty years, producers and other actors in the U.S. beef sector have continually faced challenges in conforming to trends in consumer tastes for convenient heart-health proteins that address concerns for product traceability, animal ...

This dissertation investigates both how Community- Based Ecotourism (CBE) can be implemented in impoverished rural areas of developing countries for the benefit of the local populations and their surrounding environment, and the role of marketing in...

Ever wondered why women wear make-up? This book explores the 'sign' of visible face make-up and examines how women consume appearance in everyday life. Using a semiotic framework, it presents a novel new method for interpreting and gaining increased...

Despite the existence of far-reaching literature onthe problem of measuring farm animal welfare (FAW)from both a scientific and a philosophicalperspective, there are still few studies tackling itseconomic aspects. In this book, consumers'willingness to...

Die Publikation untersucht den Zusammenhang zwischen Risiko und Finanzierungsstruktur - mit den Komponenten Fremdkapitalquote, Kreditmarge und Laufzeit des Fremdkapitals - bei Internationalen Projektfinanzierungen.

Das Buch erfasst textuelle, visuelle und poetische Strukturen von Werbeanzeigen in literarischen Texten analytisch, und es stellt ein auf andere Werbeformate übertragbares Analyseraster vor. Deutsch-didaktische Anschlussüberlegungen legen dar, welche...

In diversen Forschungsgebieten lassen sich Relationen zwischen Objekten durch Netzwerke darstellen. Eine wichtige Fragestellung innerhalb der Analyse komplexer Gefüge ist die Identifikation eng vernetzter Gruppen von Objekten, welche auch Cluster genannt...

Ce guide pas-à-pas propose une pédagogie vivante pour maîtriser les bases de la langue française et éviter les erreurs les plus courantes.Il s'appuie sur un parcours progressif de 10 journées, chacune complétant les apports de la précédente dans les...

In A Win Won Situation, Reggie Gray embarks on a profound exploration of personal development, interweaving his life experiences with insightful lessons on building successful and synergistic relationships. This thought-provoking book serves not...

How do you turn a $1 million company into a $10 million one? Or into a $100 million or even a $1 billion company? The answer: Smart execution. Smart execution enables a corporation to achieve its vision, plans, and goals. Smart Execution is the secret...

Most people give up way too early in the sales process-either due to a lack of time or because they don't want to be perceived as pushy or unprofessional. This results in a lower percentage of people saying "Yes" to what a salesperson is offering.If you...

Have you ever wanted to learn how to use social media to grow and invest back into your business? Would you like to build your brand name, build connections and explore unlimited opportunities with social media?...

Connections. We all want them. We seek them in our everyday lives, in our relationships with people, places and things. Emotion is at the heart of any meaningful connection, and how we talk to each other taps into it. Our character, brought to life...

The industry’s most experienced veterans are ready to share their hard-won success secrets with you about...Editing and working with an editorWriting effective proseMarketing your productAmazon programs and Amazon KindleBook Proposals that workExploiting...

MASTERING TWITTER IS THE MOST POWERFUL WAY TO GET YOUR VOICE HEARD AS A CREATIVE PROFESSIONAL In The #ArtOfTwitter, fantasy writer and Twitter coach Daniel Parsons explains how he grew a 90,000 strong army of loyal followers and gained real-world...

Since its start in 1969, the family-owned Henry company had been viewed by the Permian Basin oil community as "a little ol' Spraberry driller," reliable and determined but quaintly plodding.But in summer 2003, the company inconspicuously drilled two...

How can you sell your bookin today's new world of social distancing?There's never been a better time to sell a book. More people are reading. Last year, book sales were the highest they have been in 15 years with 627 million units sold.  But more...

The digital age has dramatically changed the purpose and nature of short films. Since 2005, YouTube has provided short video content to people around the world and, in the process, has forever altered how we watch and make short films. As a result, both...

Finally a marketing textbook has arrived that students around the globe have been waiting for! This text is designed to maximize learning and minimize wasted effort. All the annoying and confusing pictures common in ordinary textbooks are gone, leaving...

How do we loosen the grips of sadness and depression from our lives? How do we find hope and enact our faith when the circumstances of life seem too great to bear? In her debut project, Evangelist Alisha Thorpe recounts her story of abuse and depression...

Jay Noland is known as the "Multi-Million Dollar Creator" in the MLM Industry. Starting in the industry 20 years ago, he's built sales organizations of approximately 500,000 distributors and millions of customers globally in over 50 countries. Jay has a...

AGGREGATE ADVERTISING EXPENDITURE IN THE U.S. ECONOMY provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending in the U.S. as a share of nominal GDP has been falling. The elasticity of advertising with respect to...

Whether you're a business owner, entrepreneur, or technical professional, never has the ability to grow a business been more critical than in today's ever-changing landscape. Leaders eager to develop these skills will find Business Development...

If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export...

Firms spend a significant part of their marketing budgets on sales promotions. Since the impact of promotions on sales is usually immediate and strong, promotions are attractive to results-oriented managers seeking to increase sales in the short term...

Expert conference facilitator Adrian Segar supplies a penetrating analysis of the limitations of conventional conferences, a clear explanation of a compelling alternative, and a complete road map to creating a meaningful and memorable conference...

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of...

With his latest book, The Master’s Sales Secrets: 44 Strategies for Sensational Sales Success, Richard V. Battle offers business leaders a graduate-level class in what he’s learned in over forty plus years in sales and sales management...

A must have book if you are running a craft business and want to understand content marketing and social media networking to raise awareness of your handmade designs and learn how to sell your crafts online. If you are a creative or craft business...

Looking for an effective way to increase your online business? List Building Basics is a great way to start building your List today! Learn the essentials to starting, growing, and multiplying your list of subscribers.

This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an...

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement...

Since the post World War Two boom in private automobile ownership, Drive Tourism has transformed the tourism landscape by facilitating dispersal and the growth of attractions and tourism related infrastructure beyond the zones that had previously emerged...

Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other's needs and ultimately care for each other. Yet...

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist),...