Sales and marketing Books

Emotional Intelligence (EQ) has emerged as a critical soft skill in public relations, proven essential for performance, leadership, and fostering collaborative organizational cultures.

With increased competition, rapid change, and new technologies continually on the rise, brands must evolve to stay relevant, resilient, and successful. The Agile Brand Revisited by best-selling author Greg Kihlström provides a comprehensive guide to...

International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.

This book draws from the insight and creativity of Frank Agin, founder and president of AmSpirit Business Connections-an organization that helps entrepreneurs, sales reps, and professionals become more successful through meaningful networking and quality...

The A.I. LinkedIn Advantage is revolutionizing how professionals and businesses approach LinkedIn, providing them with a significant edge in today's digital networking landscape. By harnessing the potential of artificial intelligence, LinkedIn simplifies...

Decoding How We ThinkThis isn't just a book about branding-it's a guide to the hidden operating system behind human behaviour.The Divided Brain introduces a simple yet powerful metaphor rooted in neuroscience: our minds are driven by two distinct but...

A comprehensive introduction to contemporary multinational strategic leadership and management, this book serves as a foundation to inspire the kind of creative entrepreneurial thought and action needed to compete in today's highly competitive global...

This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how...

Discusses how digital transformation can help service and manufacturing firms to deliver better customer experience. Seeks to disseminate novel technical concepts and features. Addresses questions such as the relevance of e-service quality in customer...

Collecting, Luxury, and the Production of Consumer Desire delves into the psychological, social, and cultural drivers behind people's fascination with rare and luxurious goods. In this book, Russell W. Belk explores the motivations and meanings behind...

Globalism and Consumption delves into the complex relationship between globalization and consumer behavior across cultures, economies, and borders. In this thought-provoking book, Russell W. Belk investigates how global flows of brands, media, and people...

Consumer Sense of Self and Identity explores how our possessions, purchases, and consumption habits are deeply intertwined with how we define ourselves. In this landmark book, Russell W. Belk presents a compelling body of work that illustrates how...

Materialism and Consumer Culture: Questioning What Matters in Life brings together Russell W. Belk's most influential writings on the complex relationship between people and possessions. This book critically examines how material goods shape personal...

An Alternative Approach: Re-enchanting Consumption explores how consumption can be more than routine or rational-it can be magical, emotional, and transformative. In this book, Russell W. Belk challenges conventional marketing models by introducing a...

A practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source...

As AI becomes more sophisticated, the use of AI-generated content is rapidly growing across marketing, customer service, and public relations. While this technology offers great advantages of efficiency, it also introduces new risks to brand reputation...

With rise of digital innovations, sustainable service marketing is rapidly evolving, and these transformative developments are integral for virtual currencies. Digital assets, including cryptocurrencies and token-based systems, are increasingly being...

„Wenn Agrarriesen die Landidylle überrollen, erheben sich Ökorebellen gegen die Ernährungsindustrie.“ Sprachbilder wie diese – auch Frames genannt – prägen die Wahrnehmung der Landwirtschaft, da sie einen...

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary...

Step into the future of global marketing with Brand Beyond Borders, your essential guide to navigating an ever-evolving landscape shaped by creativity, innovation, and culture.Written by Kanu Chauhan, a seasoned global marketing strategist, this book...

Learn the secrets of successful movie storytelling for your business.For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.Using the successful storytelling formulas that...

This book enables readers to discover their inner creative DNA by providing a strong dose of the four elements of the Creative Matrix -Interrogation, Information, Interpretation, and Inspiration. It generates a personal ideation system that produces...

In this fun and practical guidebook, car enthusiast Bill Rosen shares his insights from decades of experience. Whether your goal is to feel more confident and knowledgeable the next time you need to buy or sell the family car or you would like to make...

Explore the world of late 19th-century art supplies with this meticulously reproduced "Illustrated Catalogue and Price List of Artists' Materials, Gold Points, Bronze Powders, Metallics, Metal Leaf," from A. Sartorius & Co. of New York. This catalog...

Catalogue du fonds de la maison Noel Ainé et Cie. offers a glimpse into the commercial landscape of 19th-century Paris. This trade catalog from Noel Ainé et Cie provides a detailed listing of the company's inventory, offering valuable...

Psychology of Salesmanship, by George R. Eastman, delves into the psychological principles that underpin successful sales techniques. Published in 1916, this work offers timeless insights into understanding consumer behavior, mastering the art of...

Take the Boring Out of B2B MarketingCourageous Marketing is your guide to grabbing attention, creating loyal fans, and crafting messages that connect with your audience (before turning them into buyers). Through practical examples from Udi Ledergor's...

When disaster strikes, will you be prepared for the backlash?On September 13, 2018, a series of natural gas explosions on a Columbia Gas of Massachusetts (CMA) pipeline system devastated the Merrimack Valley, just north of Boston, Massachusetts...

With limited advertising and marketing budgets and an over communicatedworld, finding a niche or a unique differentiator for a university has becomecrucial. This statement will be supported by the research from Jack Trout andAl Ries in their many books...

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Are you ready to go beyond writing a book-to stepping into the mission God designed for you?    Writing a book isn't rocket science-except when it totally is. Plot twists, mindset meltdowns, and the occasional "What was I thinking?"...

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R. Using step-by-step examples throughout, the book is designed to make this complex subject accessible to students...

Are you ready to prove the value of your Experimentation Program? In this actionable guide, Rommil Santiago distills over 15 years of experience and shares all you need to know to survive managing an Experimentation Program. Inside, you'll learn:The GROW...

This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

This Routledge Handbook takes a truly global and multidisciplinary approach to exploring all facets of employee communication. It will be essential for students, researchers, and industry practitioners in employee communication, organizational...

Written by two practitioners with deep professional experience, this book introduces readers to the practice of public interest communications, a profession that takes an evidence-based approach to using strategic communications to drive positive social...

Marketers don't need more data. Between keyword lists, search volumes, and backlinking opportunities, they need to unwind that data and make sense of it all. As customer behavior evolves, simple hacks and tricks aren't going to cut it if you want to get...

You have a business but don't yet have a reputable brand. You're bootstrapped and need to pinch every penny. You know where you want your business to end up, but you're uncertain of how to get there and what to do first. The Zero to 100 Million Sales...

The Obstacles. If you're trying to grow a brand, you know firsthand that it can be a complex challenge. Short-term goals are routinely prioritized over long-term, systemic growth. Despite your best efforts to grow revenue and win market share, gains are...

The future of the web comes down to two things: who can put the best digital marketing strategy in place and who can convert the most traffic for less. The tools, practices, and laws surrounding digital marketing are constantly changing. Some...

There are thousands of books on sales, and there are a growing number of books trying to tease out practical philosophies from Jiu-Jitsu. But what if a book did both?What if it combined proven and repeatable sales tools, systems, and processes with the...

Do you host sales calls your clients remember for the rest of their lives? Traditional sales methods don't work for heart-centered coaches, leaving you feeling drained and out of integrity. If you got into coaching to help people, traditional...

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a...