International business Books

The New Practical Shorthand Manual is a comprehensive guide to Pitman shorthand, written by Benn Pitman and first published in 1892. This book is designed for use in schools, colleges, and for home instruction, providing a complete exposition of the...

In The Global Freelancer, award-winning journalist Steve Dorsey draws on his own experiences, as well as those of fellow reporters and editors, to instruct aspiring freelancers on all aspects of becoming a foreign correspondent. Topics covered include:...

GOOGLE MARKETING: Van Google Analytics tot Google Shopping tot Google Adwords - In deze gids vindt u alles wat u moet weten over Google. Plan, beheer en perfectioneer online marketing in een digitaal platform. Uw eigen zaak runnen is dus nog nooit...

Master's Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1.7, University of Paderborn, language: English, abstract: This thesis aims to investigate whether entrepreneurship is an adequate...

The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In a global market, every business person needs to understand the importance of localization and be able...

A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without...

The book Contemporary Perspectives in Corporate Social Performance and Policy - The Middle Eastern Perspective is our endeavor to deepen the current discussion about business and institutional activity in Middle Eastern countries and disseminate the new...

International auditing of publicly owned corporations is governed largely by either U.S. Public Company Accounting Oversight Board (PCAOB) auditing standards or International Standards on Auditing (ISA) established by the International Federation of...

In A Social Contract with Business as the Basis for a Postmodern MBA in a World of Inclusive Globalisation, Jopie Coetzee places the MBA qualification on the centre stage of the 21st century's global challenges facing humanity. He makes three substantial...

"Rafiki" means "friend" in Kiswahili language, which is spoken in a large part of Africa. The book reflects the author's own way of detailing the importance of cooperation for Indian managers in international business as part of his teaching in MBA class...

In today's world of modern marketing, either be online or in a router shop, marketing communications need to be targeted towards every customer and every single touchpoint in the organisation trade opportunities to maximise revenues. Researchers...

This book provides readers with a comprehensive overview of the logistics industry in Vietnam from its humble beginnings to where it has currently progressed in terms of technology. Since Vietnam is a developing nation, this book benefits readers from...

This book offers an up-to-date and comprehensive picture of the Vietnamese economy which is the fast-growing economy in Southeast Asia. The country has invested heavily in education, health, and development infrastructure across the country. Progress in...

This proceedings volume presents a cutting-edge exploration of Islamic marketing, delving into the details of Muslim consumer behavior and Halal business practices, while offering invaluable strategies for navigating the dynamic world of commerce in...

This book explains the strong push for the security of digital currencies and the sustainability of global trade development. It studies multilateral international trade agreements such as Regional Comprehensive Economic Partnership Agreement. This book...

This volume mainly focuses on the relevance and application of Heckscher-Ohlin Model and Specific Factors Model of trade, while also addressing other latest global issues which are connected with two most celebrated structures of trade models developed...

This book offers comprehensive analysis for individual cases of poverty alleviation to facilitate respective in-depth key learnings and an overview of poverty alleviation strategies carried out in China. Best practices were selected from representative...

In today's competitive marketplace, businesses must be entrepreneurial to succeed. This book argues that entrepreneurship allows businesses to adapt to changing economic conditions and societal needs. It focuses on entrepreneurial business venturing as a...

This book broadens the reader's knowledge of several important issues having to do with the economy of Indonesia and its surrounding regions, to which Professor Iwan Jaya Azis has made significant contributions in the last 40 years. The book is divided...

Analytics is changing the landscape of businesses across sectors globally. This has led to the stimulation of interest of scholars and practitioners worldwide in this domain. The emergence of 'big data', has fanned the usages of machine learning...

This book is an annual research report on the cruise industry in China and throughout the world in 2021, contributed by Shanghai University of Engineering and Technology and Shanghai International Cruise Economic Research Center. This volume consists of...

Dieses Buch bewertet afrikanische Sonderwirtschaftszonen aus einer Perspektive der Lehren und Erfahrungen, die China mit solchen Zonen gemacht hat, deren Auswirkungen auf die chinesische Politik und auf Investitionen.Unter Verwendung von Fallstudien über...

This book presents cutting-edge research and exploration of the role of nation-state when big tech firms present themselves as new participants in contemporary international relations that act on an equal footing with nation-states. The general research...

Increasing evidence of environmental deterioration in emerging markets, climate change, and consequences of environmental waste have compelled not only businesses but also consumers to reduce the environmental burden, mitigate waste and preserve...

This book is based on the author's experience as a British diplomat and scholar working in East Asia for much of the period since 1980. It seeks to challenge widely held views in Britain about the nature of our relations with countries in...

This book aims to bring the insights gained through this process to the public. It not only promotes the idea of fair wealth itself but also to gives a holistic view on how Chinese based companies are doing regarding various aspects of Fair Wealth. It...

This book illustrates the Chinese wisdom hidden behind the project governance which is called "Taiji logic". "Taiji logic" is a set of dialectical ideals and approaches that are unique in the Chinese culture. The three pillars of "Taiji logic" are:...

This volume represents a cornucopia of research studies coming out of an international conference held in Kigali, Rwanda in 2018. The essays comprise contributions on various microeconomic and macroeconomic policy angles that are crucial for a less...

The internationalization of Chinese enterprises is one of the most notable aspects of economic globalization in the 21st century. Despite the 2008 financial crisis and weak global outbound investment, under the "go global" initiative, Chinese outbound...

This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life. It presents a number of theories, frameworks and empirical studies highlighting...

This book focuses on the cultural challenges often faced by international managers and global business operations. In the last few decades, the world has witnessed unprecedented economic turmoil, volatility, and uncertainty which has altered the...

This book concentrates on major changes that are now taking place in the fields of technology, foreign direct investment (FDI), trade and development strategies, with a particular focus on India. Arguably, these changes are likely to differ from those...

This book is a compilation of the best papers presented at the APEF 2019 conference which was held on 25th and 26th July 2019 at the Grand Copthorne Waterfront in Singapore. With a great number of submissions, it presents the latest research...

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within Southeast-Asia and the wider Asia-Pacific region. As more Asian destinations enter the global tourism arena and more...