International business Books

Sustainable Economy and Emerging Markets provides a snapshot of the different dimensions of sustainability and analyses how they interact and configure themselves, case by case, in selected emerging economies. The parameters of economic growth in...

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with...

China's spectacular growth and poverty reduction has been accompanied by growing inequality which threatens the social compact and thus the political basis for economic growth. Chinese policy makers have realized the importance of the problem and have...

Globalisation makes our world appear smaller: it is easier to connect, communicate and do business with people all over the world. But cultural differences remain and challenge globalized knowledge communication and transfer. This book examines...

Political Economy of Human Rights is the first complete text covering and discussing human rights from a political economy perspective. Confronting international human rights with both global and local economic-political realities, this book entails a...

The so-called 'Spanish miracle', beginning in the mid-1990s, eventually became a nightmare for the majority of the population, culminating in the present-day economic and political crisis. This book explores the main features of the Spanish...

The growth of global corporations has led to the development of new business strategies whose complexity and configuration rest on corporate networks; corporate cross-culture and intangible corporate and product assets. In global markets, corporations...

This book offers a diverse set of perspectives on the current state of Taiwan's economy and international relations, equally considering the challenges and opportunities that could forge Taiwan's future. Featuring a range of interdisciplinary approaches,...

This book, first published in 1984, marks the closing of a long and important chapter in the history of the accountancy profession. The Society of Incorporated Accountants was founded in 1885 and over its long history achieved much in the development of...

This book, first published in 1988, is a readable, concise history of the accounting profession in the US from its beginnings to the late twentieth century. It examines the roots of the profession, how it developed, how its standards have evolved, and...

The majority of SMEs are operating in a networked business environment, and these networks extend beyond national and cultural boundaries. Within these networks, growth takes various routes and forms. Instead of linear, positive growth, international...

This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into...

The economy is global, businesses are increasingly global, management has gone global and there is an increasing demand (and reward) for truly skilled global leaders, managers and executives. Black and Morrison address this change by asking why and when...

China is one of the fastest developing emerging economies in the world today. The country has a huge influence on a global level, both politically and economically. Despite this, very few books cover both the full range of management functions, and the...

This book provides an understanding of the challenges facing art market 'makers' (dealers, auctioneers, collectors, artists) and the decision-making process experienced by market 'players' and investors. Essential reading for students and managers.

The Caspian Basin region has boomed since the late 1990s due to new oil discoveries, new pipelines that have diversified countries' transport options and world oil prices that have risen from below $10 in 1998 to $70 in 2006. This book analyzes the...

The widespread move towards more market-driven models of political economy combined with the expanding internationalisation of business and commerce has led to a series of proposals for global competition rules. To date these proposals have been hotly...

Recent years have seen a dramatic increase in international production worldwide, accompanied by considerable changes in its geographical structure. This volume examines the role of transnational corporations (TNCs) in the geography of international...

This book, the result of an international research project, comprises a comprehensive comparison of three key countries. Adopting an institutional approach, with top level contributors, it analyzes political factors in conjunction with entrepreneurial...

Climate change has become an important topic on the business agenda with strong pressure being placed on companies to respond and contribute to finding solutions to this urgent problem. This text provides a comprehensive analysis of international...

We are in a critical period where civil society organizations actively influence business political behaviour, while corporations and business associations are adopting new and flexible strategies aimed at closer contact with civil society. Against the...

Recent institutional changes have seen the increasing dominance of globalization and neoliberalism in the world economy. As markets have been deregulated, privatization and unproductive government spending have been promoted. Yet the greater volatility...

The beginning of the twenty first century has been characterized by the expansion of economics, politics and institutional relations. this book illustrates the local answer to the challenge of increasing competition.

The last years have seen a profusion of books and articles on managing technology, focused almost exclusively on leading edge firms in leading edge countries. This book argues that succeeding as a follower-firm requires learning from many experiences and...

In an era of systemic crisis and of global critiques of the unsustainable perpetuation of capitalism, Pervasive Powers: The Politics of Corporate Authority critically questions the conditions for the maintenance and expansion of corporate power.

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now contains many of the world's largest markets plus many emergent markets as well. Each chapter...

Boomer Marketing is the first book to address the current global recession and its effects on firms' marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the...

Design is central to every service or good produced, sold and consumed. Manufacturing and service companies located in high cost locations increasingly find it difficult to compete with producers located in countries such as India and China. Companies in...

South East Asia has undergone important economic, social and political developments in the last decade. The emergence of China as Asia's largest pool of cheap labour has resulted in remarkable changes in the volume of foreign direct investment it...

Macro-level dynamics and modelling are well represented in the mainstream political risk literature. However, not many writings on the subject get their hands dirty in terms of revealing the hard, nuanced and practical work behind knowing what the issues...

A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya.The book's detailed information about the economic, social, technological, and cultural...

This book derives its underpinnings from the actual practice of global and digital business. It's imperative for multinational enterprises (MNEs) to learn from the experiences of other MNEs how they do business and how they became successful in their...

The creation of European Works Councils is arguably the most important measure taken in global industrial relations in recent years. Adopted with the primary goal of facilitating European-level workers' participation in information-sharing and...

After three decades of spectacular economic growth in China, the problem is no longer how to achieve growth, but how to manage its consequences and how to sustain it. The most important consequence, at least as far as Chinese policy makers are concerned,...

This book is concerned with the role of financial intermediation in economic development and growth in the context of Malaysia. Using an analytical framework, the author investigates the Malaysian economy from 1960 onwards to examine how far financial...

Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850-1940 is a history of the gendered corporation, a study that examines how ideas and ideals about domesticity and the cultures of sewing and embroidery, being...

Finalist in The International Book Awards 2020 in the Business: General category: http://www.internationalbookawards.com/2020awardannouncement.htmlThe Gulf Cooperation Council (GCC) countries are some of the richest and most dynamic emerging markets in...

This innovative book portrays the state-of-the-art of coopetition strategy regarded as a compelling mindset to exploit entirely the potential of actors' interdependencies (firms, governments, suppliers, customers, scientists and partners) in today's...