International business Books

International Marketing in Practice features select case studies relating to businesses from various markets and countries facing the challenges and decisions involved when undertaking international marketing.

This volume brings together a selection of papers presented at the International Conference "Economies of the Balkan and Eastern European Countries" (EBEEC), held at Mykolas Romeris University, Vilnius, Lithuania, on May 17-19, 2024.The book explores...

A comprehensive introduction to contemporary multinational strategic leadership and management, this book serves as a foundation to inspire the kind of creative entrepreneurial thought and action needed to compete in today's highly competitive global...

This book is a political economic analysis of China's transformation to become a global aviation power. It explores how China's policy goal has been achieved and executed through bilateral air services negotiations and how and to what extent the factors...

In the 21st century, the tourism industry is facing a new challenge an urgent need to adapt to a world dominated by connectivity and digital strides. The shift brought about by advancing technology not only alters the face of cultural exploration but...

Informe dirigido a S.M. por el Consulado y Comercio de Cádiz en 24 de julio, sobre los perjuicios que se originarian de la concesion del comercio libre de los extranjeros con nuestras Américas offers a crucial perspective on the economic...

La compagnie française des Indes, 1604-1875 recounts the rich and complex history of the French East India Company from its inception to its dissolution. With a preface by Emile Levasseur, this meticulously researched work by Henry Weber explores the...

Eine historische Abhandlung über den Beitritt Oldenburgs zum hannoversch-braunschweigischen Zollverband. This book delves into the historical and economic implications of Oldenburg's decision to join the Hanover-Brunswick Customs Union. Readers...

In "Die Zukunft Ostasiens" (The Future of East Asia), Max von Brandt, a keen observer of international affairs, presents his analysis of the geopolitical and economic landscape of East Asia at the dawn of the 20th century. Writing from a German...

"O Valle Do Amazonas" by Aureliano Cândido Tavares Bastos, originally published in 1868, offers a detailed study of the Amazon River region. This historical work examines the freedom of the Amazon, providing statistical data, insights into production,...

The contemporary issue of the Anglo-American corporate vale model is short-termism. That is, the model operates in the interest of shareholders overlooking or at a cost of non-shareholder stakeholders' interests including society and environment. The eye...

This edited collection examines the historical role of business actors in climate and environmental governance since the 1970s. Through a compilation of recent, evidence-based historical research, it unveils the origins of contemporary challenges in...

This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing nostalgic attitudes and consumer behaviour, and illustrating how to position nostalgic brands using the toy market as an example.

Incorporating an accurate measure of risk is important to the appraisal of an international investment. This book examines and recommends how decisions on international investment projects are made. Critiquing and integrating existing theory, it shows...

At the end of the Cold War, the global economic system encountered a new phenomenon in the field of knowledge creation and technological innovation - the birth of mad technologies. This book analyses major changes in the national innovation systems (NIS)...

This book provides insight into the emerging global knowledge village dialectic. Global perspectives produce a new world view on specialized knowledge as the unit of reference for stocks and flows of the hybrid good: the building blocks of the knowledge...

This book shifts the debate on knowledge transfers within multinational corporations (MNCs) back to its core: How can we increase the effectiveness of cross-boarder transfers of knowledge? Several perspectives on international knowledge flows, from...

In order to regain its competitiveness, Japan is restructuring and globalizing its business and economics system, as well as other aspects of society. How it is resolving this is of huge interest to its global trading partners. With contributions from...

This book gets behind much generality about globalisation to examine the production of relatively familiar commodities such as refrigerators and ovens in different countries. By considering a range of countries - China, Taiwan and South Korea, South...

This book criticizes the widespread view that the 1997 Asian crisis was due to 'crony capitalism' and puts the blame instead on misguided liberalization. It analyzes the case of Korea's business conglomerates, the chaebol, with particular attention to...

Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms...

The world and humanity are changing at an unprecedented rate. This book explores the processess that underlie this changing but coherent canvas. What is fuelling them? What is driving them? Can we control them? Mankind has always found ways to order life...

We live in a globally interconnected but economically divided world where internationally linked businesses can play a significant role in helping and/or obstructing the development of impoverished countries. Through a series of case studies, this volume...

Little discussion about 'globalization' has concerned one of the truly global forces - the management of multi-national and large domestic corporations - and the significance of modern management practices for workers in the developing world. This book...

The West cannot afford to ignore China. Not only is China one of the few markets in the world that is still showing healthy signs of growth, but Chinese companies are increasingly coming out into the wider world and competing with Western firms on their...

This book evaluates the contribution of third world multinational enterprises to the competitiveness of their home and host countries in the context of Brazilian and Chilean MNE's. Third world MNE's can be important agents of growth, a fact that until...

This book examines Foreign Direct Investment of major Korean automotive companies in Europe, with particular reference to how economic integration has affected the motivations and patterns of FDI and industrial location. The book is a valuable source of...

This book focuses on the study of International business and more specifically 'Is the international business research agenda running out of steam?' After laying down this challenge, Buckley presents three theoretical developments, which point to ways...

Euro on Trial looks back - to the aspirations of the founders - and forward - to the possibility of reform or splitting up. After five years of experience with the new currency, new insights are possible into the old arguments for and against union...

This book highlights the evolution of the thinking on the multinational subsidiary over a quarter of a century, from the early concerns about the 'branch plant syndrome' to very current topics relating to the Multinational Enterprise as a differentiated...

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise...

This book examines how Japan has changed its economic relationship with East Asia since the mid 1990s by looking at its commitments to import relief, regional financial and industrial transformations, and regionalism. While the Japanese government has...

Japanese retailing has long been regarded as traditional or even backwards, when in reality it has constantly demonstrated its innovativeness and dynamism. This book highlights these developments by looking at: innovations and underlying driving forces;...

In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This...

This is the 10th volume of The Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference...

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This...

The Indian software industry has rapidly grown over the past decade, most of this growth has been derived from exports to the US market. This book deals with business models, particularly as the way that the software model in India has evolved is unique...

This book delves into the nature of governance in Asia both at government and corporate level. It reviews the history and suggests potential solutions for years of underperformance due to the corrupt practices that have developed because of a poor...

The Guangdong province is the forerunner of China's economic reform, it has developed rapidly in the last twenty years since opening up its economy to the outside world. This book covers the evolution of economic reform in Guangdong, its links to Hong...

This book examines the need for co-operation between Europe and Asia, particularly in view of China's accession to the WTO. It looks at the cultural implications for closer cooperation between the two parts of the world, exploring corporate culture and...

Mobile communications are about to enter the third stage in their development, widely known as 3G. This will bring always-on internet access to mobile devices. This book investigates the history of mobile communications and explores the technological...

This book investigates the concepts and instruments for managing change in companies striving towards a market orientation in transition economies. The focus is on the identification of factors, which have led to the considerable success of certain...

This book takes a unique approach to analysing foreign capital flows. Using the neighbourhood model, it analyzes foreign capital inflows from the perspective of both the source and destination countries. Focusing on China, India and the Caribbean, it...

This book enables the reader to understand labour markets and shows how to forecast the need for skills in developing countries. The forecasting of these skills has recently fallen into disrepute with the notion that all forecasting techniques that...

India has realised, later than many other nations, that in order to prosper in the new world economy it will need to successfully manage its knowledge assets. This book investigates the rise of entrepreneurship and knowledge management. It looks at the...

The transition process of the countries of Central and Eastern Europe, which started more than a decade ago, has been the focus of much attention for both practitioners and scholars. Few studies however, address management issues involved in the...

This book highlights the role that national culture plays in shaping the emergent relationship between IT and organisations. It also shows the mechanisms through which national culture influences IT use. Although a number of studies have investigated...