Entrepreneurship / Start-ups Books

Ever wonder how medicines and vaccines enter the marketplace? Why they are so expensive? Most people have heard about Theranos, a story of failure: how do biotechnology start-ups actually succeed?In Building Backwards to Biotech, author Stephanie A...

In The AI Marketing Playbook, Dots McGuyen delivers a cutting-edge guide to mastering the power of artificial intelligence in today's fast-paced marketing world. This essential resource demystifies AI technologies, showing entrepreneurs, marketers, and...

BOOKED SOLID: The Business Of Therapy: Mastering the Business Behind the Couch is a powerful guide for therapists who want to turn their passion for helping others into a thriving private practice. Born from a deeply personal journey of resilience and...

UNLOCK THE THREADS OF SUCCESS AND WEAVE THE FUTURE OF YOUR BUSINESS.Are you ready to gain a competitive edge?Do you want to revolutionize your market approach?Can you foresee the hidden opportunities in your industry?If you answered yes, keep reading to...

A comprehensive review of entrepreneurship literature and expose of various entrepreneurship paradigms and theories. An attempt is made to define nascent entrepreneurship and the profile of a successful nascent entrepreneur. A perspective of the effects...

Jim Harris has over forty years of experience with tremendously successful small business rescues and startups in the automotive, fitness, publishing, and podcasting industries. Those who have worked alongside him highly praise him for his leadership,...

" El comienzo de todo lo bueno: Una guía completa para crear tu empresa" es una guía esencial para cualquiera que desee navegar por el complejo mundo del espíritu empresarial y transformar sus ideas innovadoras en empresas de éxito. Escrito por Danielle...

You are a midlife change-making woman of power and the world is waiting for your YES, your dream is not an illusion, it is the idea seeded in your heart and mind that is bubbling away and ready to birth.Are you more than ready to call in your wildest...

Unlock the full potential of your music! In Monetizing Your Music Copyrights and Beyond, independent artists, songwriters, and music entrepreneurs will discover the secrets to turning their creative work into a sustainable income stream. This...

Soy el autor de este libro y he de confesarte que cuando era niño era tímido y reservado. A los siete años me hicieron subir a un escenario del colegio y lo pasé fatal. Tal vez por eso, me busqué un trabajo (jefe de marketing de una empresa...

Are you ready to start a world-class Substack? Are you interested in building your mailing list or paid subscriptions on a platform that gets great organic reach? Are you struggling to get noticed in a sea of other publications? Then How to Build a World...

Have you always wondered how the most influential young people got to the top?This book does just that it goes behind the scenes of the most influential people and shows you how it all started.You will learn how Adam Braun created Pencils of Promise and...

Highly Effective Sheep Farming Strategies: What It Takes To Raise Healthy, Strong And Highly Productive Sheep is a comprehensive guide that unveils the art of sheep farming with a focus on achieving healthy, robust, and productive flocks. This...

The key to winning long-term games is to stop playing them as a succession of separate short-term games.Yet, most people take the opposite approach. Here are three examples:The manager who sees each interaction with her team as a separate game. Every...

SOME REVIEWS OF THIS BOOK, FROM GOODREADS:"This is one of the most important books I've read, period. It's short, articulate, and expansive on a singular subject matter - ergodicity, which is really the key ingredient to success in life, marriage,...

The goal of the study was to determine if financial literacy should be taught and measured differently for women entrepreneurs to combat existing gender gaps infinancial literacy, and a key finding indicated the financial nomenclature that was used by...

This is a management oriented book about efficiency, quality and effectiveness designed for an audience of management practitioners, scholars, and students. The integrative approach developed in this book contains new ideas...

In a world where disruption is the new norm, how do you stay ahead of the game? Innovative Business Models: Disruptive Strategies for the Modern Entrepreneur by Alex Wealthfield unveils the groundbreaking strategies reshaping industries and...

Wie bleiben Sie in einer Welt, in der Störungen die neue Norm darstellen, immer einen Schritt voraus? „Innovative Geschäftsmodelle: Disruptive Strategien für den modernen Unternehmer" von Alex Wealthfield stellt die bahnbrechenden Strategien vor, die...

Do you think you must have thousands of followers to make money on IG? Some would say so, but I call shenanigans.The amount of money you make on IG as a solo entrepreneur or small business owner always boils down to your strategy and offer. It's about...

Instagram took the world by storm.25 000 downloads on their first day. One million downloads in their first month.How did they do it? Which secret marketing hacks did they use? Instagram's success is not the result of some secret strategies or...

Recent events like the BSE and GM food crises, and the Concorde crash in July 2000, have illustrated that large private and public sector organisations are vulnerable and can suffer from major disruption to their business...

The ECOMAC project (Eco-management Accounting as a Tool of Environmental Man­ agement) has provided a framework for linking environmental management with man­ agement accounting. It was funded in Theme 4, 'Human Dimensions of...

Modern technologies are central to creation of wealth through business expansion leading to economic development. This is visible in the fast-paced technology-induced economic growth experienced by most countries, especially by rapidly growing economies...

The rural Midwest region of the United States serves as a significant locus for American history, culture, and faith, in addition to being renowned as the nation's primary agricultural hub for maize and soybeans production. Nevertheless, the prevailing...

​Biotechnology is considered as a key technology of the 21st century with the potential to offer technological solutions for global health and resource-based problems. Oliver Uecke analyses how early stages of the innovation...

Entrepreneurship education at tertiary institutions ranks high on policy agendas in Europe and the US. The increase in resources allocated to this kind of education comes along with a growing demand for justifying these...

The world over, clusters are home to leading firms and institutions that compete on the edge of technology. They can be found in developed and developing countries alike and comprise such famous ones as Silicon Valley, London...

The study examines how multinational organizations implement the concept of ethics and compliance programs into their businesses and the extent to which these programs were geared to the 2004 Amendments. The study explores the...

Dieses Buch widmet sich der Untersuchung, wie soziodigitale Routinen und Praktiken die Wahrnehmung unternehmerischer Chancen und das Verhalten von Akteuren im Vorgründungsprozess beeinflussen. Der Fokus liegt dabei auf der Soziodigitalität, die die...

Simon Caspary examines how the socialisation of offspring from entrepreneurial families is influenced by the existence of a family business. To answer the initial question, a pluralistic approach is chosen that maps the mechanisms and influencing...

This book studies the long-term development of the 250 largest family and non-family enterprises in Germany between 1958 and 2018. In particular, the continuities and discontinuities of the companies' ownership structure, operations and solvency are...

Global virtual teams have become essential in any organization in the past decade, but communication, cultural, and coordination issues often affect their performance. Trust is essential for team success, especially in global virtual teams. This book...

The objective of this book is to develop leadership principles from two directions - the scientific and the practical perspective - that are both application-oriented and universally applicable as well as effective and flow into a holistic leadership...

Daniela Dohmen realisiert eine tiefgehende Untersuchung der digitalen Transformation innerhalb eines Unternehmens der Finanzwirtschaft mit besonderem Fokus auf die Aspekte Führung und Demografie. Die Autorin verbindet im Rahmen ihrer Analyse individuelle...

Digital technologies change employees' working environments, methods and behaviours profoundly and are challenging employees' very personal beliefs, attitudes and identities. Digital mindsets provide insight into an individual's beliefs, attitudes and...

The digital transformation of the business environment and its impact on firm performance is of central interest in economics and management. However, it is still an open question how firms should optimally align their business models and strategies for...

It is of central importance for companies to be innovative. To maximize their innovation potential, companies often rely on formal systems and processes for innovation management. It has been shown that such attempts have the side effect of inhibiting a...

The twin impact of globalization and digitization is deeply affecting how technology and innovation are managed in firms. This contributed volume analyzes the changing dynamics in the interplay of technology, business and society and the resultant...

Tomasz Janasz demonstrates that digital technologies and new mobility concepts can lead to a reduction of the automobiles in urban areas by a factor of 10. The book features two vivid case studies of such digital mobility concepts: TwoGo by SAP and smexx...

In the field of international business, it is increasingly recognized that Multinational Corporations (MNCs) can no longer rely on headquarters as the single source of competitive advantage. Therefore, growing interest centers on decentralized...

Das Handbuch gibt einen Überblick über zentrale Methoden der empirischen Organisationsforschung. Ein Schwerpunkt liegt auf den Analysepotenzialen existierender Datenbestände und den Anwendungsfeldern quantitativer sowie qualitativer Erhebungsmethoden in...

Dieses Handbuch vereint erstmals die konzeptionellen Aspekte im Bereich Entrepreneurship in einem Werk. Die Beiträge ausgewiesener Experten vermitteln eine Übersicht über Formen und Instrumente des Entrepreneurship, aktuelle Entwicklungen der...