Business communication and presentation Books

Using the concept of innovation capacity, this book, using recent field data from countries in Asia and Africa, competently demonstrates how biotechnology can contribute to sustainable economic development. The approach articulates the imperative for...

Given the increased impact of non-market forces on business reputation, there has never been a greater need to grasp corporate social performance. This book demonstrates that a holistic perspective on corporate citizenship that accommodates the...

Employing a discourse analytical approach, this book focuses on the under-researched strategy of humor to illustrate how discursive performances of leadership are influenced by gender and workplace culture. Far from being a superfluous strategy that...

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in...

This book presents the latest thinking and issues in the areas of branding, identity and communication grounded in sound and rigorous scientific research process. Bringing together an international array of authors, the volume includes case study...

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered...

This book explores the significance of sport in the understanding of past and current societal dynamics in the Arab world. It examines sport in relation to cultural, political and economic changes in the Arab World, including nationstate building, the...

In today's era of increasing globalization, companies are confronted with differing value systems in the countries where they operate. From marketing to employee retention, demonstrating sensitivity toward locally specific solutions has proved essential...

Investigating modern art, literature, theory and the law, this book illustrates the different ways in which sex, gender and time intersect. It demonstrates that time offers new critical perspectives on sex and gender and makes problematic reductive...

This book investigates into the principles of humanistic management and examines their throretical merits. In order to demonstrate that humanistic ideas also work in practice and can lead to actionable management guidelines it is a collection of case...

Man has always had a weakness for aesthetics, which secretly catch, enchant and seize the attention. Size and colour, form and rhythm affect the desire to say yes or no.In modern society art is pure and ruthless. But a price has been paid for this...

As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. It is within the context of...

Entrepreneurial Profiles is intended to help students and practitioners of entrepreneurship think about what it takes to create a significant business - not what it will take, because complexity, chaos and the fluidity of our changing environment dictate...

This second volume of two discusses the employment of action learning in different contexts, including healthcare, education, government, military and the business world. Use of action learning in delivery of Future Search Conferences is addressed, as...