Social media / social networking Books

Social media has more than two billion users and continues to grow. Its widespread appeal as a means of staying in touch with friends and keeping up with daily news masks some serious pitfalls-- misinformation, pseudoscience, fraud, and irrational...

A practical, essential guide to social media for health care professionals, Social Media in Health Care equips readers with the skills to build their online brand, share their professional knowledge with a wider audience, and become a trusted source...

In today s digital era, communication is no longer bound by geographical or cultural borders, as sociocultural meanings are constantly reshaped and shared across global networks. The rise of digital media has introduced new modes of expression that...

 In recent years, countless books, articles, and documentaries have addressed the negative effects that social media platforms have wrought on their users and society. However, these former works are incomplete - nearly no attention has been paid to...

What is the best way to make money from your podcast?You have a podcast, and you have always dreamed of using your podcast to land more clients for your high-ticket offer, but you have tried a lot of strategies with none working, or you don't even know...

If you want to turn your business or personal brand Facebook page into a money making machine, then keep reading! Facebook marketing could be the secret weapon in your arsenal to defeat your competitors once and for all. In fact, studies have shown...

Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to...

The question of why we laugh (or don't laugh) has intrigued scholars since antiquity. This book contributes to that debate by exploring how we evaluate screen comedy. What kinds of criteria do we use to judge films and TV shows that are meant to be...

"I post on social media everyday but I'm still not getting sales and I don't understand why"If this sounds like you, then this workbook is for you. Unlike traditional books, we made this a tip style workbook. So with 16 tips, 16 worksheets, graphics and...

Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses.  The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation...

The TikTok social media platform has seen explosive growth over the last two years.It now has 500 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business.To be successful with...

"The vast array of social media options present a challenge to today's busy librarians: it's tough to keepcurrent, let alone formulate a plan for using these tools effectively. With a straightforward and pragmaticapproach to the topic, Solomon expands on...

Every business can benefit from public relations. Arm yourself with the same tactics the pros use!

The Social Media Manager's Handbook: Proven Strategies for Success is a comprehensive guide for anyone looking to effectively manage and grow their social media presence. Written by Sophie Johnson, this book provides readers with a step-by-step approach...

Bachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,6, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Social Media gilt mittlerweile als bedeutsames...

The sad truth is that the traditional means of working - whereby the average person would work for 40 or 50 years with the same company and then receive a pension for all of their hard work - is dead and buried. These days most employees are lucky...

Increase qualified leadsGenerate industry buzzDrive people to your brandThis easy-to-read book is full of tips and tricks to improve your lead generation, increase your sales, and engage your audience by running amazing webinars. Written by an industry...

In a world full of noise, how can you get your voice heard? Guesting on podcasts is a great way to do it, but first you need to get past the gatekeepers and create a consistent campaign that will keep bringing in the listeners without churning out the...

This travel journal is ideal for people who want to chronicle their travels and newest adventures to Spain. It includes original color photography by the author of iconic landmarks and other panoramic scenes from around country, including scenes of the...

Credibility in Information Retrieval presents a detailed analysis of existing credibility models from different information seeking research areas, with a focus on the Web and its pervasive social component. It shows that there is a very rich body of...

Social computing has seen exponential growth in various application areas, enabling new digital contexts for almost any type of interaction. This growth is expected to continue in various domains as social computing becomes a new paradigm for the next...

Collaboration is, to date, extensively adopted for supporting learning processes, both in face-to-face and in virtual learning contexts. However, technology profoundly changes the nature of human interactions and, consequently, also changes the nature of...

While many countries enjoy the benefits of modern healthcare systems and social and economic policies that improve life expectancy, many countries still have high maternal and infant mortality rates, struggle with infectious diseases, and face critical...

The Semantic Web has evolved as a blueprint for a knowledge-based framework aimed at crossing the chasm from the current Web of unstructured information resources to a Web equipped with metadata and oriented to delegating tasks to software agents...

As information availability pervades every aspect of life, new trends, technologies, and enhancements must be carefully researched, evaluated and implemented in order to fabricate successful computing applications. Designing Solutions-Based Ubiquitous...

Social network analysis dates back to the early 20th century, with initial studies focusing on small group behavior from a sociological perspective. The emergence of the Internet and subsequent increase in the use of online social networking applications...

The way humans interact with technology is undergoing a tremendous change. It is hard to imagine the lives we live today without the benefits of technology that we take for granted. Applying research in computer science, engineering, and information...

Social networks have emerged as a major trend in computing and social paradigms in the past few years. The social network model helps to inform the study of community behavior, allowing qualitative and quantitative assessments of how people communicate...

Emergent technologies, including ambient intelligence and pervasive computing, promise a considerable advance in the way people use virtual communities, and new, innovative applications are making virtual communities more dynamic and usable than ever...

Public venues are vital to information access across the globe, yet few formal studies exist of the complex ways people in developing countries use information technologies in public access places. Libraries, Telecentres, Cybercafes and Public Access to...

Despite continued public interest in issues relating to gender and computing, there exists a relative scarcity of texts on this topic. Gender and Social Computing: Interactions, Differences and Relationships provides an overview of the major questions...

During the past decade, blogging has not only grown, but it has also become a truly international phenomenon: about two thirds of all blogs are written in a language other than English. Blogging in the Global Society: Cultural, Political and Geographical...

While metaverse platforms are no longer a novel topic, they still pose challenges for the adaption of conventional research methodologies and communication practices. Virtual Worlds and Metaverse Platforms: New Communication and Identity Paradigms...

As our society becomes more complicated, so do the unfortunate events which occur. The importance of developing systems and applications for these crises is critical. The response and management of a crisis is paramount and thus requires innovative...

As technology continues to advance so does the need for understanding how this will affect us. We, as the users are subject to actions which bring into conflict the needs and characteristics of human actors, the demands of technology, and the wealth of...

It is not possible to imagine our lives today without technology. From the moment we get up in the morning until the time that we go to bed at night, technology is present in almost every moment, even if we are not aware of it. Some of the most basic...

It is widely accepted that organizations and individuals must be innovative and continually create new knowledge and ideas to deal with rapid change. Innovation plays an important role in not only the development of new business, process and products,...