Internet guides and online services Books

Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an...

This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs) incorporated as part of the infrastructure for a number of emerging applications such as personalized recommendation systems, opinion...

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective...

This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the...

This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus-response model and the other is the...

The Internet has become one of the most peculiar realms that humanity has ever created. Come along as Ryan Richardson Barrett explains the elaborate networks that the Internet is comprised of in their current state and how they came to be. Outlined...

Dieses Buch erklärt kompakt und auf den Punkt, wie Online-Marketing für Einzelkämpfer und Kleinunternehmer mit wenig Zeit, Budget und Vorwissen einfach umsetzbar ist. Lokale und stationäre Händler oder Dienstleister sowie überregional tätige Unternehmer,...

Recently, with the success of Java and the existence of different interfaces be­ tween VRML and Java, it became possible to implement three-dimensional internet applications on standard VRML browsers (Plugins) using Java. With...

This book examines how digital technologies enable collaboration as a way for individuals, teams and businesses to connect, create value, and harness new opportunities. Digital technologies have brought the world closer together but also created new...

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical...

This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations...

SMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world...

This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are...

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the...

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social...

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as...

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business...

3D Virtual Applications: Applications with Virtual Inhabited 3D Worlds deals with the use of virtual inhabited 3D spaces in different domains of society. (Other volumes deal with interaction, production methodology and space.)...

Virtual reality (VR) technology has been developed commercially since the early 1990s [1]. Yet it is only with the growth of the Internet and other high-bandwidth links that VR systems have increasingly become networked to...

Accompanying The Metaverse: A Critical Introduction in CRC Press' new The Metaverse Series, this book explores the ways in which the Metaverse can be used for education and learning, as well as how it is different from VR application development.

Are you looking to start a podcast, but feeling overwhelmed and unsure where to begin? Look no further than "Path to Podcast Success" - the ultimate guide to help you create, grow, and make money with your podcast. With a simple seven-step...

New to the stock market? Are you interested in breaking into the world of successful stock investing but unsure where to start? No problem! Our step-by-step guide will help you become a profitable investor-even with no experience.Everything You Need...

Navigating the complexities of the metaverse presents a significant challenge in the rapidly evolving landscapes of business and education. As enterprises seek innovative ways to engage customers in virtual environments and educators explore new avenues...

In the evolving educational environment, the search for engaging and effective learning experiences has led to the research and implementation of the latest technologies. Among them, virtual reality (VR) stands out as a transformative tool that promises...

In the digital landscape, the Metaverse emerges as a frontier of boundless possibilities. Yet, its potential remains largely untapped. The pressing challenge lies in harnessing the power of machine learning to navigate this uncharted territory, where...

In the ever-changing world of engineering, the confluence of Augmented Reality (AR) and Virtual Reality (VR) promises a revolutionary frontier; one that has the potential to remodel the fundamental fabric of our designed world. As our society approaches...

The integration of Augmented Reality (AR) and Virtual Reality (VR) with Artificial Intelligence (AI) has immense potential to have beneficial effects for institutions of healthcare and medical education. However, this integration has become so complex,...

In the wake of the COVID-19 pandemic, events have swiftly transitioned to virtual and hybrid formats. This rapid shift has posed numerous challenges for organizers who are now tasked with navigating the digital landscape. From planning logistics to...

In today's rapidly evolving digital landscape, extended reality (XR) technologies have emerged as transformative tools that blur the boundaries between the physical and digital worlds. However, with this innovation comes a host of complex challenges...

In an era dominated by the demands of the 21st-century workforce, the imperative for distributed and asynchronous work has never been more pronounced. Global organizations grapple with the challenge of fostering connections for diverse purposes, ranging...

The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its...

From collaborative platforms to deep learning, from serious games to Massive Open Online Course's (MOOCs), the array of digital tools is staggering. This ever-accelerating digital transformation necessitates a comprehensive understanding of how to...

In an era of social media, influencers wield unprecedented power over global consumer decisions. As digital natives increasingly turn to influencers for guidance, the need for comprehensive research on their impact becomes paramount. Brands, aiming to...

Academia is grappling with a pressing challenge in the 21st century that mirrors the seismic shifts taking place in the business world. These two sides of one issue are both asking the same question; how can we seamlessly incorporate metaverse platforms...

The metaverse has emerged as an influential force, beckoning entrepreneurs to navigate uncharted territories. Platform and gaming companies strategically position themselves to take advantage of the metaverse's potential, indicating that this shift...

In the face of an evolving global landscape characterized by climate change and a pressing need for sustainable development, the finance sector remains at a critical juncture. Traditional financial models struggle to address the challenges posed by the...

In the era of the metaverse, a big challenge permeates the digital landscape-a challenge that resonates both with creators seeking to thrive in this dynamic space and policymakers attempting to navigate its uncharted territories. Creators, driven by...

In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation?...

In the field of education, the quick progression of technologies poses both unprecedented challenges and unparalleled opportunities. As our classrooms undergo a large shift, traditional practices are being questioned, demanding a reevaluation of how we...

Today, algorithms steer and inform more than 75% of modern trades. These mathematical constructs play an intricate role in automating processes, predicting market trends, optimizing portfolios, and fortifying decision-making in the financial domain. In...

In the modern world, digital communication presents a dual role of advantage and challenge. The surge in social media platforms and technological innovations has revolutionized interpersonal interaction, information accessibility, and communication...

Virtual communities are a new frontier in the digital landscape. While these spaces are only in their infancy, it will not be long before they become a part of much of the population's daily life. Before that becomes the case, it is important that we...

As the metaverse rapidly evolves into a virtual realm where digital interactions mirror and sometimes surpass physical reality, ensuring robust security paradigms becomes critical. The complex and interconnected nature of the metaverse begs better...

"Social Media Security: Protecting Your Digital Life" is a comprehensive guidebook that aims to educate readers on the risks and threats associated with social media platforms. The book starts with an introduction to the Wild West of social...

Az Útmutató az NFT befektetésekhez című könyvben Wayne Walker befektetési szerző átfogó betekintést nyújt az NFT-ökoszisztémába. Olyan hatékony...

Fejlett kereskedési stratégiákat, valamint könnyen érthető vizuális ábrákat fedezhet fel arról, hogy hogyan növelheti nyereségét. Ez a könyv a manuális és az automatizált kereskedés egyedülálló kombinációja. Ezért a középhaladó és haladó manuális...

The study on foreign exchange risk management in India does not have enough research insight compared to other developed countries. The motive of this study is to investigate the price interlinkages and co-movements among the select world currencies. By...

Foreign exchange risk plays an important role in an organization's foreign exchange risk management strategies. Over 70% of revenue for most Indian IT firms comes from foreign clients (i.e. via exports). The transactions are usually quoted/executed in...