Business Analytics and Artificial Intelligence provides an in-depth exploration of the intersection of business analytics (BA), machine learning, and artificial intelligence (AI). Tailored for undergraduate, graduate, and professional learners, it equips readers with the knowledge and skills to leverage data-driven insights and AI technologies for strategic decision-making, operational optimization, and innovation in a dynamic global business environment. This book bridges the gap between theory and practice by:
- Introducing the foundational principles of business analytics and AI
- Demonstrating the integration of advanced AI techniques into business analytics processes
- Providing a unified guide to business analytics and machine learning with a focus on real-world applications
- Presenting a clear, practical, and accessible framework to harness AI and machine learning for solving complex business problems, optimizing operations, and driving innovation
- Exploring the ethical, legal, and social implications of AI in business contexts
- Presenting case studies and real-world applications from diverse industries to showcase
best practices
The textbook combines foundational concepts, advanced techniques, and hands-on applications, catering to readers with varying levels of technical expertise. It includes global perspectives of BA and AI, case studies, practical examples, and coding snippets (in Python or R) to help readers implement AI-driven solutions in their organizations. Topics span predictive analytics, machine learning, data visualization, natural language processing, and decision support systems, emphasizing how these tools empower businesses to stay competitive and ensure operational sustainability.
