Have you seen YouTubers become successes seemingly overnight? Are you inundated with images of instant fame and fortune achieved through reality television? Have you heard stories of people rising from homelessness to celebrity? Have you seen all this and wondered, “why not me?”
If you are looking for innovative ways to leverage your talent or get tapped for cool assignments and promotional opportunities in your career, this book will help you enjoy sustainable success patterned after the prosperity of celebrity brands you read about every day, including Steve Harvey, Taylor Swift, and Beyoncé to name a few. From these famous brands you can learn how to update your brand to pop out of the pack and build a compelling personal brand that will fuel your upward career mobility.
Raised without a silver spoon, no college fund, no wealthy relatives, Pamela built her career on a solid foundation of credibility and competency, leading from one career opportunity to another. It wasn’t until Pam faced overwhelming career challenges threatening her personal brand that she decided to take the leap and launch out on her own. Now, this once marginalized Executive is an accomplished motivational speaker, author, entrepreneur and coach who epitomizes what it means to Think Like A Brand and shows you how to act like one too.
Have you seen YouTubers become successes seemingly overnight? Are you inundated with images of instant fame and fortune achieved through reality television? Have you heard stories of people rising from homelessness to celebrity? Have you seen all this and wondered, “why not me?”
If you are looking for innovative ways to leverage your talent or get tapped for cool assignments and promotional opportunities in your career, this book will help you enjoy sustainable success patterned after the prosperity of celebrity brands you read about every day, including Steve Harvey, Taylor Swift, and Beyoncé to name a few. From these famous brands you can learn how to update your brand to pop out of the pack and build a compelling personal brand that will fuel your upward career mobility.
Raised without a silver spoon, no college fund, no wealthy relatives, Pamela built her career on a solid foundation of credibility and competency, leading from one career opportunity to another. It wasn’t until Pam faced overwhelming career challenges threatening her personal brand that she decided to take the leap and launch out on her own. Now, this once marginalized Executive is an accomplished motivational speaker, author, entrepreneur and coach who epitomizes what it means to Think Like A Brand and shows you how to act like one too.
Harnessing brand power within financial services demands a new way of thinking. It's not quick. It's not easy. But it's a shift that any financial institution can adopt and it's worth the investment...
A tale about marketing and the best marketer of all time: Can Jesus teach us anything about marketing? Well, Brand it like Jesus is a business fable filled with useful marketing ideas. Travel back in...
How do the world's top achievers think?What are their strategies?What lessons have they learned?What principles do they stick to?What actions have they taken to succeed?Take an intimate look inside...
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