Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation.
The book features in lessons in:
Strategy revealing the complexity of international product development and the conditions for its implementation in today's fragmented world
Project management showing what is required to succeed in the a priori impossible challenge of a design within an alliance between five partners from four different countries
Innovation demonstrating that the electrification of mobility can be combined with affordable prices
Industrial policy using the emblematic domain of electric vehicles to illustrate the major role of public authorities in technology, the future direction of this role, and the importance in the competition between Western and Chinese industries
Intrapreneurship showing that a start-up is not the only context in which it is possible to attempt and experience breakthroughs.
Affordable is not typically the first adjective used to describe an electric automobile. This book traces the history of an affordable electric car, from its genesis to its marketing. This history is more than a singular adventure. It is the analysis of a project that allows us to understand the key issues of strategy and management of contemporary innovation.
The book features in lessons in:
Strategy revealing the complexity of international product development and the conditions for its implementation in today's fragmented world
Project management showing what is required to succeed in the a priori impossible challenge of a design within an alliance between five partners from four different countries
Innovation demonstrating that the electrification of mobility can be combined with affordable prices
Industrial policy using the emblematic domain of electric vehicles to illustrate the major role of public authorities in technology, the future direction of this role, and the importance in the competition between Western and Chinese industries
Intrapreneurship showing that a start-up is not the only context in which it is possible to attempt and experience breakthroughs.
Odyssey by Stephen Fry is a spellbinding retelling of one of the greatest adventure stories of all time. In this gripping reimagining, Fry brings to life Homer’s epic tale of Odysseus, the...
This book is a spiritual odyssey into the divine.Filled with magical drama into Lord Shiv's life,this book takes us on a journey into the stories of Shiv purana to the contemporary encounters with...
This book of and about poems originated from a federal environmental job training program of the late 1970s. Vincent Hayley taught a poetry writing class in the program, using techniques he had...
The Odyssey reveals a universal order where gods intercede in the destinies of men, heroes are both deceitful and brave, and a sea voyage becomes a test of human ingenuity and endurance...
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