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The Construction of English

Culture, Consumerism and Promotion in the ELT Global Coursebook

John Gray

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Hardback
15 November 2010
$194.00
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This book takes the view that ELT global coursebooks, in addition to being curriculum artifacts, are also highly wrought cultural artifacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

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$194.00
Ships in 3-5 business days
Hurry up! Current stock:

The Construction of English

$194.00

Description

This book takes the view that ELT global coursebooks, in addition to being curriculum artifacts, are also highly wrought cultural artifacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

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