The idea of soft power figures crucially in the story of China's re-emergence as a global power. While the debate on the intentions and merits of its global outreach continues, China has embarked on its quest for an image makeover. Soft Power in China describes and explains the scope of the country's pursuit of soft power through public diplomacy and international communication. What kinds of images does China want to refashion and project? What is the role of the government vis-à-vis that of other institutional and social actors in these efforts? What kinds of tensions and pressures has China experienced? Where do the programs stand in terms of their impact on the country's image? What do all these efforts mean to the broader discussion on the study and practice of public diplomacy and national image management? This book represents a collaborative effort to address these questions.
The idea of soft power figures crucially in the story of China's re-emergence as a global power. While the debate on the intentions and merits of its global outreach continues, China has embarked on its quest for an image makeover. Soft Power in China describes and explains the scope of the country's pursuit of soft power through public diplomacy and international communication. What kinds of images does China want to refashion and project? What is the role of the government vis-à-vis that of other institutional and social actors in these efforts? What kinds of tensions and pressures has China experienced? Where do the programs stand in terms of their impact on the country's image? What do all these efforts mean to the broader discussion on the study and practice of public diplomacy and national image management? This book represents a collaborative effort to address these questions.
Promoting China's cultural soft power by disseminating modern Chinese values is one of the policies of President Xi Jinping. Although, it is usually understood as a top-down initiative, implemented...
Soft power has tended to be overlooked in the field of international relations, often dismissed as lacking relevance or robustness as a theoretical concept. This book seeks to expand upon the idea of...
This book enriches the evolving concept of soft power, and China's approach to soft power, by considering how aspects of Chinese culture, notably the traditional martial art and health promoting...
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