Qualitative Research Methods in Public Relations and Marketing Communications
The second edition of Qualitative Research Methods for Community Development teaches the basic skills, tools, and methods of qualitative research with special attention to the needs of community practitioners. This book teaches students entering planning, community development, nonprofit management, social work, and similar applied fields the core skills necessary to conduct systematic research designed to empower communities and promote social change.
Focusing on the basic elements of qualitative research, such as field observation, interviewing, focus groups, and content analysis, this second edition of this book provides an overview of core methods and theoretical underpinnings of successful research. It also includes two new chapters on qualitative data analysis software and techniques for conducting online qualitative interviews and focus groups.
From housing, community organizing, neighborhood planning, and urban revitalization, this book gives students the skills they need to undertake their own projects and provides professionals a valuable reference for their future research. This book serves as a primary text for courses in applied qualitative research and as a reference book for professionals and community-based researchers.
Discover your next great read at BookLoop, Australiand online bookstore offering a vast selection of titles across various genres and interests. Whether you're curious about what's trending or searching for graphic novels that captivate, thrilling crime and mystery fiction, or exhilarating action and adventure stories, our curated collections have something for every reader. Delve into imaginative fantasy worlds or explore the realms of science fiction that challenge the boundaries of reality. Fans of contemporary narratives will find compelling stories in our contemporary fiction section. Embark on epic journeys with our fantasy and science fiction titles,
Explore our new releases for the most recent additions in romance books, fantasy books, graphic novels, crime and mystery books, science fiction books as well as biographies, cookbooks, self help books, tarot cards, fortunetelling and much more. With titles covering current trends, booktok and bookstagram recommendations, and emerging authors, BookLoop remains your go-to local australian bookstore for buying books online across all book genres.
Stay updated with the literary world by browsing our trending books, featuring the latest bestsellers and critically acclaimed works. Explore titles from popular brands like Minecraft, Pokemon, Star Wars, Bluey, Lonely Planet, ABIA award winners, Peppa Pig, and our specialised collection of ADHD books. At BookLoop, we are committed to providing a diverse and enriching reading experience for all.
If you have any questions before making a purchase chat with our online operators to get more information.
or find our Questions & Answers