Bill Faulkner was a visionary whose impact on the tourism research field extended widely. This book contains a collection of Bill's publications grouped under the headings Methods, Events, Destinations, and Research Agenda. An introductory chapter describes Bill's life and the contribution that he made to the field of tourism research.
Bill Faulkner was a visionary whose impact on the tourism research field extended widely. This book contains a collection of Bill's publications grouped under the headings Methods, Events, Destinations, and Research Agenda. An introductory chapter describes Bill's life and the contribution that he made to the field of tourism research.
Professor Bill Faulkner was the father of tourism research in Australia, having spent 20 years in the field, first within government and then in academe. He was a visionary whose impact on the...
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for...
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